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Publications

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  • All HBS Web  (67)
    • Faculty Publications  (21)

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    • All HBS Web  (67)
      • Faculty Publications  (21)

      HeuristicsRemove Heuristics →

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      • 2024
      • Working Paper

      Charting (and Updating) the Path: A Bayesian Perspective on Entrepreneurial Learning

      By: Joshua L. Krieger
      This chapter explores two distinct modes of entrepreneurial learning: assessing venture viability and choosing between alternative development paths. It introduces a framework for decomposing venture viability into technological feasibility, commercial potential and... View Details
      Keywords: Decision Making; Entrepreneurship; Growth and Development Strategy; Learning
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      Krieger, Joshua L. "Charting (and Updating) the Path: A Bayesian Perspective on Entrepreneurial Learning." Harvard Business School Working Paper, No. 25-031, December 2024.
      • August 2024
      • Article

      Heuristics on Call: The Impact of Mobile-Phone-Based Business-Management Advice

      By: Shawn Cole, Mukta Joshi and Antoinette Schoar
      There is growing evidence that business training for micro-entrepreneurs can be effective. However, in-person training can be expensive and imposes costs on the target beneficiaries. This paper presents the results of a two-site randomized evaluation of a light-touch,... View Details
      Keywords: Training; Entrepreneurship; Mobile and Wireless Technology; India; Philippines
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      Cole, Shawn, Mukta Joshi, and Antoinette Schoar. "Heuristics on Call: The Impact of Mobile-Phone-Based Business-Management Advice." World Bank Economic Review 38, no. 3 (August 2024): 580–597.
      • December 2023
      • Article

      When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments

      By: Christian Kaps, Simone Marinesi and Serguei Netessine
      Globally, 1.5 billion people live off the grid, their only access to electricity often limited to operationally-expensive fossil fuel generators. Solar power has risen as a sustainable and less costly option, but its generation is variable during the day and... View Details
      Keywords: Energy; Renewable Energy
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      Kaps, Christian, Simone Marinesi, and Serguei Netessine. "When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments." Management Science 69, no. 12 (December 2023): 7633–7650.
      • 2023
      • Working Paper

      How People Use Statistics

      By: Pedro Bordalo, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon and Andrei Shleifer
      We document two new facts about the distributions of answers in famous statistical problems: they are i) multi-modal and ii) unstable with respect to irrelevant changes in the problem. We offer a model in which, when solving a problem, people represent each hypothesis... View Details
      Keywords: Decision Choices and Conditions; Microeconomics; Mathematical Methods; Behavioral Finance
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      Bordalo, Pedro, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon, and Andrei Shleifer. "How People Use Statistics." NBER Working Paper Series, No. 31631, August 2023.
      • 2021
      • Working Paper

      Cognitive Biases: Mistakes or Missing Stakes?

      By: Benjamin Enke, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman and Jeroen van de Ven
      Despite decades of research on heuristics and biases, empirical evidence on the effect of large incentives—as present in relevant economic decisions—on cognitive biases is scant. This paper tests the effect of incentives on four widely documented biases: base rate... View Details
      Keywords: Cognitive Biases; Incentives; Motivation and Incentives; Decision Making; Performance
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      Enke, Benjamin, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman, and Jeroen van de Ven. "Cognitive Biases: Mistakes or Missing Stakes?" Harvard Business School Working Paper, No. 21-102, March 2021.
      • Article

      Memory and Representativeness

      By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer
      We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)... View Details
      Keywords: Cued Recall; Interference; Similarity; Probabilistic Judgments; Heuristics And Biases
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      Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter, and Andrei Shleifer. "Memory and Representativeness." Psychological Review 128, no. 1 (January 2021): 71–85.
      • October 2020 (Revised May 2023)
      • Exercise

      SenseAim Technologies: Pricing to Win

      By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
      This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when... View Details
      Keywords: Pricing Decisions; Cost; Information; Price; Decision Making
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      Ofek, Elie, Eyal Biyalogorsky, Marco Bertini, and Oded Koenigsberg. "SenseAim Technologies: Pricing to Win." Harvard Business School Exercise 521-049, October 2020. (Revised May 2023.)
      • Article

      Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions

      By: Jillian J. Jordan and David G. Rand
      Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation... View Details
      Keywords: Signaling; Morality; Trustworthiness; Anger; Third-party Punishment; Moral Sensibility; Behavior; Trust; Reputation
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      Jordan, Jillian J., and David G. Rand. "Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions." Journal of Personality and Social Psychology 118, no. 1 (January 2020).
      • Article

      How to Use Heuristics for Differential Privacy

      By: Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
      We develop theory for using heuristics to solve computationally hard problems in differential privacy. Heuristic approaches have enjoyed tremendous success in machine learning, for which performance can be empirically evaluated. However, privacy guarantees cannot be... View Details
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      Neel, Seth, Aaron Leon Roth, and Zhiwei Steven Wu. "How to Use Heuristics for Differential Privacy." Proceedings of the IEEE Annual Symposium on Foundations of Computer Science (FOCS) 60th (2019).
      • 2025
      • Working Paper

      A Preference for Revision Absent Improvement

      By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
      People regularly encounter revised stimuli (e.g., revised versions of products, new editions of books, tweaked recipes, and technological updates). In principle, a world of constant revision should benefit people by affording them the most up-to-date offerings. In... View Details
      Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
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      Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised April 2025.)
      • 2019
      • Article

      An Empirical Study of Rich Subgroup Fairness for Machine Learning

      By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
      Kearns et al. [2018] recently proposed a notion of rich subgroup fairness intended to bridge the gap between statistical and individual notions of fairness. Rich subgroup fairness picks a statistical fairness constraint (say, equalizing false positive rates across... View Details
      Keywords: Machine Learning; Fairness; AI and Machine Learning
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      Kearns, Michael J., Seth Neel, Aaron Leon Roth, and Zhiwei Steven Wu. "An Empirical Study of Rich Subgroup Fairness for Machine Learning." Proceedings of the Conference on Fairness, Accountability, and Transparency (2019): 100–109.
      • November 2018
      • Case

      frog design

      By: Srikant M. Datar and Caitlin N. Bowler
      The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of... View Details
      Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development
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      Datar, Srikant M., and Caitlin N. Bowler. "frog design." Harvard Business School Multimedia/Video Case 118-707, November 2018.
      • Article

      Preventing Fairness Gerrymandering: Auditing and Learning for Subgroup Fairness

      By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
      The most prevalent notions of fairness in machine learning are statistical definitions: they fix a small collection of pre-defined groups, and then ask for parity of some statistic of the classifier (like classification rate or false positive rate) across these groups.... View Details
      Keywords: Machine Learning; Algorithms; Fairness; Mathematical Methods
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      Kearns, Michael J., Seth Neel, Aaron Leon Roth, and Zhiwei Steven Wu. "Preventing Fairness Gerrymandering: Auditing and Learning for Subgroup Fairness." Proceedings of the International Conference on Machine Learning (ICML) 35th (2018).
      • 2016
      • Other Teaching and Training Material

      Organizational Behavior Reading: Decision Making

      By: Francesca Gino, Max Bazerman and Katherine Shonk
      This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details
      Keywords: Game Theory; Decision Making
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      Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
      • Article

      Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

      By: Jillian J. Jordan, Valerio Capraro and David G. Rand
      Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details
      Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory
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      Jordan, Jillian J., Valerio Capraro, and David G. Rand. "Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments." Art. 6790. Scientific Reports 4 (2014).
      • May 2013
      • Article

      From Russia with Love: The Impact of Relocated Firms on Incumbent Survival

      By: Oliver Falck, Christina Guenther, Stephan Heblich and William R. Kerr
      We identify the impact of local firm concentration on incumbent performance with a quasi-natural experiment. When Germany was divided after World War II, many firms in the machine tool industry fled the Soviet occupied zone to prevent expropriation. We show that the... View Details
      Keywords: Geographic Location; Competition; Supply and Industry; Labor; West Germany; Soviet Union
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      Falck, Oliver, Christina Guenther, Stephan Heblich, and William R. Kerr. "From Russia with Love: The Impact of Relocated Firms on Incumbent Survival." Journal of Economic Geography 13, no. 3 (May 2013): 419–449.
      • August 2011
      • Article

      Coming Clean and Cleaning Up: Does Voluntary Self-Reporting Indicate Effective Self-Policing

      By: Michael W. Toffel and Jodi L. Short
      Regulatory agencies are increasingly establishing voluntary self-reporting programs both as an investigative tool and to encourage regulated firms to commit to policing themselves. We investigate whether voluntary self-reporting can reliably indicate effective... View Details
      Keywords: Environmental Sustainability; Governing Rules, Regulations, and Reforms; Programs; Governance Compliance; Corporate Disclosure; Law Enforcement
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      Toffel, Michael W., and Jodi L. Short. "Coming Clean and Cleaning Up: Does Voluntary Self-Reporting Indicate Effective Self-Policing." Journal of Law & Economics 54, no. 3 (August 2011): 609–649.
      • Article

      From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.

      By: Dan Ariely and Michael I. Norton
      Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has... View Details
      Keywords: Decision Making; Cognition and Thinking; Judgments; Research; Problems and Challenges
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      Ariely, Dan, and Michael I. Norton. "From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making." Wiley Interdisciplinary Reviews: Cognitive Science 2, no. 1 (January–February 2011): 39–46.
      • Article

      A Learning Perspective on Intraorganizational Knowledge Spill-Ins

      By: James Oldroyd and Ranjay Gulati
      This exploratory study examines the role of intraorganizational knowledge spill-ins in the process of inferential learning. Drawing on the notions of knowledge reliability (the creation of shared meanings) and validity (understandings of cause and effect), we explore... View Details
      Keywords: Learning; Perspective; Knowledge; Business Units; Organizations
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      Oldroyd, James, and Ranjay Gulati. "A Learning Perspective on Intraorganizational Knowledge Spill-Ins." Strategic Entrepreneurship Journal 4, no. 4 (December 2010): 356–372.
      • 1999
      • Article

      Effects of Instructional Style on Problem-Solving Creativity

      By: A. M. Ruscio and T. M. Amabile
      This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step... View Details
      Keywords: Training; Creativity; Cognition and Thinking; Performance; Learning
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      Ruscio, A. M., and T. M. Amabile. "Effects of Instructional Style on Problem-Solving Creativity." Creativity Research Journal 12, no. 4 (1999): 251–266.
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