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- All HBS Web
(241)
- People (1)
- News (37)
- Research (152)
- Multimedia (1)
- Faculty Publications (125)
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- Article
Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry
By: Antonio Moreno and Christian Terwiesch
We use a detailed data set from the U.S. auto industry spanning from 2002 to 2009 and a variety of econometric methods to characterize the relationship between the availability of production mix flexibility and firms’ use of responsive pricing. We find that production... View Details
Keywords: Empirical Operations Management; Flexibility; Pricing; Automotive Industry; Production; Price; Management; Analysis; Auto Industry; United States
Moreno, Antonio, and Christian Terwiesch. "Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry." Manufacturing & Service Operations Management 17, no. 4 (Fall 2015): 428–444.
- Article
The Effects of Product Line Breadth: Evidence from the Automotive Industry
By: Antonio Moreno and Christian Terwiesch
Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a... View Details
Keywords: Variety; Pricing; Automotive Industry; Marketing/operations Interface; Platforms; Empirical Operations Management; Product Marketing; Production; Management; Auto Industry
Moreno, Antonio, and Christian Terwiesch. "The Effects of Product Line Breadth: Evidence from the Automotive Industry." Marketing Science 36, no. 2 (March–April 2017): 254–271.
- 30 Mar 2021
Industry Spotlight Series: From Automotive to HBS
Please join us for a virtual panel discussion highlighting Harvard Business School students formerly working in the Automotive Industry. Hear what a day in the life of an HBS student is like, how they plan to utilize their MBA, and maybe... View Details
- January 2018
- Supplement
Fuyao Glass: Making Automotive Windshields
By: Willy C. Shih
This supplementary video shows the manufacturing process for automotive windshields. It is intended for use with HBS Case no. 618-007 Fuyao Glass: Americas Sourcing Decision. View Details
Keywords: Manufacturing; Manufacturing Industry; Manufacturing Footprint; Production Management; Production; Management; Auto Industry; China; United States
Shih, Willy C. "Fuyao Glass: Making Automotive Windshields." Harvard Business School Multimedia/Video Supplement 618-706, December 2017.
- January 2021 (Revised March 2022)
- Teaching Note
Maritz Automotive
By: Ashley V. Whillans and Lamar Pierce
This case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the... View Details
- July 2013
- Case
Jackson Automotive Systems
By: William E. Fruhan and Wei Wang
Jackson Automotive Systems produces automotive parts for advanced heating and air conditioning systems, engine cooling systems, fuel injection and transfer systems, and various other engine parts and it supplies them to the automotive industry primarily in Michigan.... View Details
Keywords: Production; Financial Crisis; Corporate Finance; Manufacturing Industry; Manufacturing Industry; Michigan
Fruhan, William E., and Wei Wang. "Jackson Automotive Systems." Harvard Business School Brief Case 914-505, July 2013.
- March 2018 (Revised January 2019)
- Case
The TARP Bailouts: Saving the Banking and Automotive Industries
By: Kristin Mugford
Comparison of the U.S. Government response, using the $700 billion TARP fund, to downturns in the banking and auto industries during the global financial crisis. View Details
Keywords: Bailout; Financial Crisis; Borrowing and Debt; Banks and Banking; Government and Politics; Debt Securities; Government Legislation; Public Opinion; Auto Industry; Auto Industry; United States
Mugford, Kristin. "The TARP Bailouts: Saving the Banking and Automotive Industries." Harvard Business School Case 218-107, March 2018. (Revised January 2019.)
- February 1990 (Revised October 1993)
- Case
Carter Automotive Group
By: Walter J. Salmon
The Carter Automotive Group is a Southern California automobile dealer group. The head of the group is assessing whether his current and unique marketing strategy should be modified in light of changing competitive conditions. View Details
Salmon, Walter J. "Carter Automotive Group." Harvard Business School Case 590-011, February 1990. (Revised October 1993.)
- December 2018 (Revised March 2019)
- Case
Nissan and the Automotive Industry in Post-Brexit Europe
By: Juan Alcacer, Jessica A. Gover and Kerry Herman
Alcacer, Juan, Jessica A. Gover, and Kerry Herman. "Nissan and the Automotive Industry in Post-Brexit Europe." Harvard Business School Case 719-427, December 2018. (Revised March 2019.)
- Research Summary
Automotive Product Development
At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details
- 12 Apr 2021
- Video
From Automotive to HBS
- January 1978
- Case
Studsel Automotive Co.
By: Robert G. Gilbertson and F. Warren McFarlan
Keywords: Auto Industry
Gilbertson, Robert G., and F. Warren McFarlan. "Studsel Automotive Co." Harvard Business School Case 178-101, January 1978.
- January 1992 (Revised March 1995)
- Teaching Note
Carter Automotive Group, Teaching Note
By: Walter J. Salmon
Teaching Note for (9-590-011). View Details
Keywords: Auto Industry
- March 1975 (Revised February 1993)
- Case
Corning Glass Works: Erwin Automotive Plant
Keywords: Auto Industry
Wheelwright, Steven C. "Corning Glass Works: Erwin Automotive Plant." Harvard Business School Case 675-152, March 1975. (Revised February 1993.)
- April 1990 (Revised April 1993)
- Case
Bridgeton Industries: Automotive Component & Fabrication Plant
Bridgeton Industries was experiencing reduced sales. To become more competitive it introduced a classification procedure for products based upon their productivity and other factors. Products were classified into three groups: world class, potentially world class, and... View Details
Keywords: Job Cuts and Outsourcing; Competition; Cost Management; Manufacturing Industry; Manufacturing Industry
Cooper, Robin. "Bridgeton Industries: Automotive Component & Fabrication Plant." Harvard Business School Case 190-085, April 1990. (Revised April 1993.)
- March 1993 (Revised December 1993)
- Case
Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant
Prior to the 1980s, automakers purchased individual seat components and built the seats alongside their auto assembly lines. This case describes how Johnson Controls, Automotive Systems Group, blossomed when automakers turned to outsourcing the complete seat set. The... View Details
Mishina, Kazuhiro. "Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant." Harvard Business School Case 693-086, March 1993. (Revised December 1993.)
- 22 Apr 2014
- News
Mark Fields Follows a Legend Leaving Ford in Prime Condition
- April 2012
- Case
Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
By: Willy Shih and Margaret Pierson
The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details
Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Semiconductor Industry; Japan
Shih, Willy, and Margaret Pierson. "Renesas Electronics and the Automotive Microcontroller Supply Chain (A)." Harvard Business School Case 612-071, April 2012.