Publications

2018
Chapter

Time, Money, and Subjective Wellbeing

By: Cassie Mogilner, A.V. Whillans and Michael I. Norton

Time and money are scarce and precious resources: people experience stress about having insufficient time and worry about having insufficient money. This chapter reviews research showing that the ways in which people spend their time and money, the tradeoffs that... View Details

Keywords: Money; Time Management; Happiness; Satisfaction

November 2022
Article

The Psychosocial Value of Employment: Evidence from a Refugee Camp

By: Reshmaan Hussam, Erin M. Kelley, Gregory Lane and Fatima Zahra

Employment may be important to wellbeing for reasons beyond its role as an income source. This paper presents a causal estimate of the psychosocial value of employment in refugee camps in Bangladesh. We involve 745 individuals in a field experiment with three arms: a... View Details

Keywords: Psychosocial Wellbeing; Employment; Refugees; Well-being

Article

Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being

By: Elizabeth Dunn, A.V. Whillans, Michael I. Norton and Lara B. Aknin

Researchers have long been interested in the relationship between income and happiness, but a newer wave of work suggests that how people use their money also matters. We discuss the three primary areas in which psychologists have explored the relationship... View Details

Keywords: Wellbeing; Money; Spending; Decision Making; Happiness; Well-being

April 2018
Teaching Note

Happy UAE

By: Joshua Schwartzstein

Teaching Note for HBS No. 918-041. View Details

Keywords: UAE; Wellbeing; Wellness; Government Initiatives; Happiness; Welfare; Governance; Motivation and Incentives; United Arab Emirates

2016
Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch

The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details

Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America

Article

Time Use and Happiness of Millionaires: Evidence from the Netherlands

By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton

How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount... View Details

Keywords: Time And Wellbeing; Millionaires; Social Class; Wealth; Happiness; Demographics; Netherlands

December 24, 2019
Article

Why It's So Hard to Change People's Commuting Behavior

By: Ariella S. Kristal and A. V. Whillans

Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details

Keywords: Sustainability; Motivating People; Time And Wellbeing; Time Stress; Commuting; Behavior; Change; Motivation and Incentives

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Article

Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses

By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer

Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details

Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting

11 Apr 2013
Panel Discussion

From Per Capita to Pro Capita: Launch of the Social Progress Imperative

By: Michael E. Porter, Michael Green, Heather Hancock, Judith Rodin, Madhav Chavan and Ngaire Woods

What is a successful country? The global debate about development has, for decades, been focused on a single, economic measure of success: Gross Domestic Product (GDP) Per Capita. But this tells us little about the real wellbeing of a nation or its sustainability. What... View Details

Keywords: Social Progress Index; Country; Measurement and Metrics; Social Issues

Research Summary

Overview

By: Ashley V. Whillans

Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details

October 2020 (Revised March 2022)
Supplement

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (B)

By: Ashley V. Whillans and Shibeal O'Flaherty

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom

October 2020 (Revised March 2022)
Case

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A)

By: Ashley V. Whillans and Shibeal O'Flaherty

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Welfare; Compensation and Benefits; Well-being; United Kingdom

March 2019 (Revised June 2021)
Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock

On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

08 Mar 2022
Cold Call Podcast

France Telecom: Corporate Restructuring and Employee Well-Being

Keywords: Re: Cynthia A. Montgomery & Ashley V. Whillans

2020
Working Paper

Scientific Production: An Exploration into Organization, Resource Allocation, and Funding

By: Jerry Thursby, Marie Thursby, Karim R. Lakhani, Kyle R. Myers, Nina Cohodes, Sarah Bratt, Dennis Byrski, Hannah Cohoon and Maria Roche

Production of scientific knowledge is core to civilizational advancement in economic and material wellbeing of societies. Despite its fundamental importance, however, a systematic effort to quantitatively study the factors underlying scientific production, particularly... View Details

Keywords: Funding; Science; Knowledge; Research; Information Management; Resource Allocation

January 31, 2019
Article

The Backlash to Larry Fink's Letter Shows How Far Business Has to Go on Social Responsibility

By: Mark R. Kramer

Larry Fink, CEO of BlackRock, the world’s largest investor with $6 trillion under management, evoked heated controversy with his remarks last week that his company would change its hiring and potentially its compensation structure to advance diversity and ensure that... View Details

Keywords: Diversity; Corporate Social Responsibility and Impact; Mission and Purpose

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2016
Article

Does volunteering improve well-being?

By: A.V. Whillans, Scott C. Seider, Lihan Chen, Ryan J. Dwyer, Sarah Novick, Kathryn J. Gramigna, Brittany A. Mitchell, Victoria Savalei, Sally S. Dickerson and Elizabeth W. Dunn

Does volunteering causally improve well-being? To empirically test this question, we examined one instantiation of volunteering that is common at post-secondary institutions across North America: community service learning (CSL). CSL is a form of experiential learning... View Details

Keywords: Prosocial Behavior; College Students; Bayesian Statistics; Education; Well-being

Forthcoming
Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi

Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details

Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia