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      • September 2025
      • Article

      Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli and Ryann Noe
      This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
      Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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      Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly 70, no. 3 (September 2025): 772–820.
      • September 2025
      • Article

      Public Disclosure of Private Meetings: Does Observing Peers’ Information Acquisition Affect Analysts’ Attention Allocation?

      By: Yi Ru, Ronghuo Zheng and Yuan Zou
      We investigate the impact of observing peers’ information acquisition on financial analysts’ allocation of attention. Using the timely disclosure mandate by the Shenzhen Stock Exchange as a setting, we find that, shortly after analysts observe that a firm has been... View Details
      Keywords: Corporate Disclosure; Information; Financial Institutions; Accounting; Financial Markets; Financial Services Industry; China
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      Ru, Yi, Ronghuo Zheng, and Yuan Zou. "Public Disclosure of Private Meetings: Does Observing Peers’ Information Acquisition Affect Analysts’ Attention Allocation?" Journal of Accounting Research 63, no. 4 (September 2025): 1629–1677.
      • August 2025
      • Case

      Must B Nutty?

      By: Christina Wallace, Martha Hostetter and Alicia Dadlani
      Veronica and Miguel Garza, siblings from a large Mexican-American family from Texas, founded a company in 2014 to sell the almond-flour tortillas Veronica had developed to fit her grain-free diet. Their company, Must Be Nutty, tapped into growing demand for... View Details
      Keywords: Acquisition; Valuation; Family Business; Family Ownership; Small Business; Brands and Branding; Product Marketing; Distribution Channels; Market Entry and Exit; Food and Beverage Industry; United States
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      Wallace, Christina, Martha Hostetter, and Alicia Dadlani. "Must B Nutty?" Harvard Business School Case 826-004, August 2025.
      • 2025
      • Working Paper

      Emotional Manipulation by AI Companions

      By: Julian De Freitas, Zeliha Oğuz-Uğuralp and Ahmet Kaan-Uğuralp
      AI-companion apps such as Replika, Chai, and Character.ai promise relational benefits—yet many boast session lengths that rival gaming platforms while suffering high long-run churn. What conversational design features increase consumer engagement, and what trade-offs... View Details
      Keywords: Generative Ai; Chatbots; Emotional Manipulation; User Retention; Dark Side Of Technology; Consumer Welfare; Ethics
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      De Freitas, Julian, Zeliha Oğuz-Uğuralp, and Ahmet Kaan-Uğuralp. "Emotional Manipulation by AI Companions." Harvard Business School Working Paper, No. 26-005, August 2025.
      • August 2025
      • Article

      Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic

      By: Olivia S. Kim, Jonathan A. Parker and Antoinette Schoar
      Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the National Emergency, business... View Details
      Keywords: Revenue; Small Business; Health Pandemics; Spending; Consumer Behavior
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      Kim, Olivia S., Jonathan A. Parker, and Antoinette Schoar. "Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic." Art. 104079. Journal of Financial Economics 170 (August 2025).
      • July 2025
      • Teaching Note

      Greenwood Online: A Fin-Tech Service for Culture and Community

      By: James Riley and Bernal Cortés
      In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details
      Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decision Making; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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      Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community." Harvard Business School Teaching Note 426-019, July 2025.
      • July 2025
      • Case

      Greenwood Online: A Fin-Tech Service for Culture and Community (A)

      By: James Riley and Bernal Cortés
      In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details
      Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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      Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community (A)." Harvard Business School Case 426-017, July 2025.
      • July 2025
      • Case

      Greenwood Online: A Fin-Tech Service for Culture and Community (B)

      By: James Riley and Bernal Cortés
      This B case follows Greenwood’s development after launch, including its decision to partner with a White-owned bank for backend support and its rapid growth despite that controversial choice. It traces the company’s scaling efforts, major fundraising rounds,... View Details
      Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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      Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community (B)." Harvard Business School Case 426-018, July 2025.
      • July 2025 (Revised July 2025)
      • Case

      Elon Musk, 2025: The Master of Big Bets?

      By: David B. Yoffie
      This case explores Elon Musk’s influence across business and politics in 2025, as he navigates the challenges of simultaneously leading multiple companies, such as Tesla, SpaceX, and xAI, while briefly serving in the U.S. government. It examines Musk’s high-stakes bets... View Details
      Keywords: Strategy; Strategy And Leadership; Technological Innovation; Politics; Auto Industry
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      Yoffie, David B. "Elon Musk, 2025: The Master of Big Bets?" Harvard Business School Case 726-357, July 2025. (Revised July 2025.)
      • July 2025
      • Case

      Toilets for the Underserved: The SURT Commercialization Challenge

      By: Maria P. Roche, Anne Marie Knott and Alexander Oettl
      In 2021, a breakthrough in sanitation technology developed under the Gates Foundation’s “Reinvent the Toilet” initiative stood ready for commercialization. The Single User Reinvented Toilet (SURT), engineered by Dr. Shannon Yee, offered an off-grid, self-contained... View Details
      Keywords: Technological Innovation; Commercialization; Social Issues; Social Enterprise; Public Sector; Private Sector; Market Entry and Exit; Strategic Planning; Engineering; Infrastructure; Innovation Strategy; Utilities Industry; Consumer Products Industry; United States; South Africa; India; France
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      Roche, Maria P., Anne Marie Knott, and Alexander Oettl. "Toilets for the Underserved: The SURT Commercialization Challenge." Harvard Business School Case 726-369, July 2025.
      • July 2025
      • Background Note

      Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations

      By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
      The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
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      Ofek, E., Michael Haenlein, Eitan Muller, and Roman Welden. "Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations." Harvard Business School Background Note 526-002, July 2025.
      • July 2025
      • Case

      AeroVironment: The MacCready Works Dilemma

      By: Willy Shih and Sophie Zimmerman
      Scott Newbern, the head of the MacCready Works at AeroVironment (AV) faced a dilemma. The new Strix next-generation drone had just completed a very successful test. AV had launched MacCready Works to focus on transformational innovations that served new markets and new... View Details
      Keywords: Organizational Dynamics; Innovation; Innovation Adoption; Organization Alignment; Organization Design; Organization Boundaries; Disruptive Innovation; Disruptive Innovations; Disruptive Technologies; Aerospace Industry; United States
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      Shih, Willy, and Sophie Zimmerman. "AeroVironment: The MacCready Works Dilemma." Harvard Business School Case 626-001, July 2025.
      • July 2025
      • Case

      SecureID: Digital Disruptions of Smartcards in Africa

      By: Ramon Casadesus-Masanell, Raffaella Sadun, Pippa Tubman Amerding and Namrata Arora
      This case explores the strategic inflection point faced by Kofo Akinkugbe, founder and CEO of SecureID, a smartcard manufacturing company in Nigeria. With the rise of fintech and digital payment solutions threatening the dominance of physical cards, SecureID must... View Details
      Keywords: Financial Institutions; Strategy; Digital Transformation; Business Startups; Emerging Markets; Banking Industry; Africa; Nigeria
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      Casadesus-Masanell, Ramon, Raffaella Sadun, Pippa Tubman Amerding, and Namrata Arora. "SecureID: Digital Disruptions of Smartcards in Africa." Harvard Business School Case 726-400, July 2025.
      • July 2025
      • Case

      Take-Two Interactive Software Inc.: The Business Behind Video Gaming’s Biggest Hits

      By: Anita Elberse, Madden Osei and Sophia Smith
      On May 15, 2025, Strauss Zelnick, chairman and chief executive officer of Take-Two Interactive Software Inc. (‘Take- Two’) sees his company’s stock price reach an all-time high, reflecting a market cap well over $40 billion. Under his leadership, Take-Two had grown... View Details
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      Elberse, Anita, Madden Osei, and Sophia Smith. "Take-Two Interactive Software Inc.: The Business Behind Video Gaming’s Biggest Hits." Harvard Business School Case 526-011, July 2025.
      • July 2025
      • Case

      Osteoboost: Go-To-Market Strategy in a Healthcare Startup

      By: Regina E. Herzlinger, Ben Creo, Jacob M. Cook and Rachel Lev-Corn
      Osteoboost focuses on how a health care Medtech startup with a new device for treating osteopenia. The firm decides among alternative go-to-market strategies, including B2B (the firm to healthcare providers), DTC (directly to consumers), or some combination of the two... View Details
      Keywords: Business Startups; Innovation Strategy; Financial Strategy; Health Industry; Medical Devices and Supplies Industry; United States
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      Herzlinger, Regina E., Ben Creo, Jacob M. Cook, and Rachel Lev-Corn. "Osteoboost: Go-To-Market Strategy in a Healthcare Startup." Harvard Business School Case 326-031, July 2025.
      • July 2025
      • Teaching Note

      Designed for Purpose: “Never a Failure. Always a Lesson”

      By: James Riley and Andrea Dorbu
      In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
      Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States
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      Riley, James, and Andrea Dorbu. "Designed for Purpose: “Never a Failure. Always a Lesson”." Harvard Business School Teaching Note 426-009, July 2025.
      • July 2025
      • Case

      Designed for Purpose: “Never a Failure. Always a Lesson”

      By: James Riley and Andrea Dorbu
      In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
      Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States
      Citation
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      Riley, James, and Andrea Dorbu. "Designed for Purpose: “Never a Failure. Always a Lesson”." Harvard Business School Case 426-008, July 2025.
      • July 2025
      • Case

      The New York Liberty: Building the Business of Women’s Basketball

      By: Anita Elberse and Mackenzi Curtin
      In May 2025, Women’s National Basketball Association (WNBA) team the New York Liberty raised their 2024 championship banner. The team’s owners, Clara Wu Tsai and her husband Joseph Tsai, had acquired the Liberty in 2019, when the once flourishing team had seemingly hit... View Details
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      Elberse, Anita, and Mackenzi Curtin. "The New York Liberty: Building the Business of Women’s Basketball." Harvard Business School Case 526-004, July 2025.
      • 2025
      • Working Paper

      Rethinking Volume

      By: Philippe van der Beck, Lorenzo Bretscher and Zhiyu Julie Fu
      Gross trading volumes in financial markets are large and far exceed return volatility. In contrast, “net volume”—trading from persistent portfolio reallocations—is substantially lower, as it excludes transitory round-trip trades. This observation reveals a fundamental... View Details
      Keywords: Financial Markets; Investment Return; Asset Pricing; Volatility
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      van der Beck, Philippe, Lorenzo Bretscher, and Zhiyu Julie Fu. "Rethinking Volume." Harvard Business School Working Paper, No. 26-003, July 2025.
      • 2025
      • Working Paper

      Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

      By: Chiara Farronato, Audrey Fradkin and Tesary Lin
      We study the welfare consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to encourage... View Details
      Keywords: Consumer Behavior; Decision Choices and Conditions; Welfare; Policy
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      Farronato, Chiara, Audrey Fradkin, and Tesary Lin. "Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing." NBER Working Paper Series, No. 34025, July 2025.
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