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Publications

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  • All HBS Web  (119)
    • Faculty Publications  (4)

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    • All HBS Web  (119)
      • Faculty Publications  (4)

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      • 2022
      • Working Paper

      Institutional Emplacement and the Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli and Ryann Noe
      This study reveals how actors leverage physical place as an asset to facilitate organizational adaptation and industry evolution. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline how dispersed... View Details
      Keywords: Industry Growth; Small Business; Organizational Change and Adaptation; Business Processes; Retail Industry; Publishing Industry; United States
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      Raffaelli, Ryan, and Ryann Noe. "Institutional Emplacement and the Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 23-033, December 2022.
      • 2020
      • Working Paper

      Reinventing Retail: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli
      This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details
      Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States
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      Raffaelli, Ryan. "Reinventing Retail: The Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 20-068, January 2020.
      • March 1997 (Revised April 1998)
      • Case

      Amazon.com (A)

      By: Jeffrey F. Rayport
      Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value... View Details
      Keywords: Competition; Internet and the Web; Entrepreneurship; Retail Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)
      • Article

      Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli and Ryann Noe
      This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
      Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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      Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly (in press). (Pre-published online May 3, 2025.)
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