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Publications

Publications

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  • All HBS Web  (186)
    • Faculty Publications  (7)

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    • All HBS Web  (186)
      • Faculty Publications  (7)

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      • January 2024
      • Case

      Frank Cornelissen: The Great Sulfite Debate (A)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adaptation; Expansion; Weather; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024.
      • January 2024
      • Supplement

      Frank Cornelissen: The Great Sulfite Debate (B)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
      • October 2023 (Revised January 2024)
      • Case

      Ball: EVA Driving the World's Leading Can Manufacturer (A)

      By: Jonas Heese and Susan Pinckney
      The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details
      Keywords: Budgets and Budgeting; Cost Accounting; Financial Reporting; Financial Statements; Buildings and Facilities; Green Building; Mergers and Acquisitions; Customer Satisfaction; Decisions; Forecasting and Prediction; Machinery and Machining; Asset Pricing; Corporate Finance; Capital; Cost; Financial Management; Goods and Commodities; Compensation and Benefits; Executive Compensation; Employee Relationship Management; Goals and Objectives; Resource Allocation; Business Strategy; Corporate Strategy; Food and Beverage Industry; United States; Arizona; California; Texas
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      Heese, Jonas, and Susan Pinckney. "Ball: EVA Driving the World's Leading Can Manufacturer (A)." Harvard Business School Case 124-002, October 2023. (Revised January 2024.)
      • Article

      Good Leadership Is an Act of Kindness

      By: Boris Groysberg and Susan Seligson
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      Groysberg, Boris, and Susan Seligson. "Good Leadership Is an Act of Kindness." Harvard Business School Working Knowledge (November 1, 2020).
      • 2018
      • Article

      Service Operations: What's Next?

      By: Joy M. Field, Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi and Jie J. Zhang
      The purpose of this article is to present exciting and innovative research questions in service operations that are aligned with eight key themes and related topics determined by the Journal of Service Management (JOSM) Service Operations Expert Research Panel.... View Details
      Keywords: Service Operations; Research; Collaborative Innovation and Invention
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      Field, Joy M., Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi, and Jie J. Zhang. "Service Operations: What's Next?" Journal of Service Management 29, no. 1 (2018): 55–97.
      • 2012
      • Chapter

      Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

      By: Jill Avery and Susan Fournier
      With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
      Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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      Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
      • November 2006
      • Article

      Utilizing List Exchange and Undirected Good Samaritan Donation through 'Chain' Paired Kidney Exchanges

      By: Alvin E Roth, Tayfun Sonmez, M. Utku Unver, Francis L. Delmonico and Susan L. Saidman
      Keywords: Philanthropy and Charitable Giving; Health Care and Treatment
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      Roth, Alvin E., Tayfun Sonmez, M. Utku Unver, Francis L. Delmonico, and Susan L. Saidman. "Utilizing List Exchange and Undirected Good Samaritan Donation through 'Chain' Paired Kidney Exchanges." American Journal of Transplantation 6, no. 11 (November 2006): 2694–2705.
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