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- All HBS Web
(304)
- News (72)
- Research (166)
- Multimedia (2)
- Faculty Publications (120)
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- Web
HBS Working Knowledge
HBS Working Knowledge is a forum for innovation in business practice, offering readers
a first look at cutting-edge thinking and the opportunity to both influence and use
these concepts before they enter mainstream management practice. The site... View Details
- Web
Harvard Business Review
Find new ideas and classic advice on strategy, innovation and leadership, for global
leaders from the world's best business and management experts. View Details
- Web
Business History Review
The Business History Review is a scholarly journal that seeks to publish articles
with rigorous primary research that address major topics of debate, offer comparative
perspectives, and contribute to the broadening of the subject. View Details
- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details
Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
- January 2019 (Revised March 2021)
- Case
SoundCloud: Subscription Streaming?
Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details
Keywords: Audio; Recording; Artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Digital Platforms; Music Industry; Europe; Germany; Sweden; United States
Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
- August 2019
- Case
Subscription Lines Dilemma
By: Victoria Ivashina and Terrence Shu
This case follows a fictional managing partner of a private equity firm, as she contemplates whether to utilize subscription lines of credit in her firm’s funds. Subscription lines are revolving lines of credit secured by commitments from a fund’s investors. Private... View Details
Ivashina, Victoria, and Terrence Shu. "Subscription Lines Dilemma." Harvard Business School Case 220-025, August 2019.
- 12 Aug 2021
- Video
Digital Subscriptions
- June 2023 (Revised August 2023)
- Background Note
Subscription Models: Recurring Revenues for Lasting Growth
By: Elie Ofek and Amy Konary
This note offers a comprehensive exposition to subscription revenue models and aims to explain their recent rise. It covers the advantages to firms of employing a subscription-based approach to monetization (as opposed to “one-off” upfront payment), as well as the... View Details
Ofek, Elie, and Amy Konary. "Subscription Models: Recurring Revenues for Lasting Growth." Harvard Business School Background Note 523-113, June 2023. (Revised August 2023.)
- Fast Answer
Library Subscriptions
News Sources We have special digital access to several news sources (use your HBS email to sign up): Bloomberg.com The Financial Times Harvard Business Review The Information The New York Times The Wall Street Journal The Washington Post Other news and trade articles... View Details
- March 2022
- Teaching Note
SoundCloud: Subscription Streaming?
By: Andy Wu and Ashish Nanda
Teaching Note for HBS Case No. 719-430 View Details
SoundCloud: Subscription Streaming?
Established in 2007, by early 2014 SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists. Yet, its founders Alexander Ljung and Eric Wahlforss were... View Details
- 27 Jan 2011
- News
A Subscription Survivor (video)
- July 2024
- Teaching Note
GoPro: Becoming a Subscription Hero
By: Elie Ofek
Teaching Note for HBS Case No. 522-022. View Details
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
From software that once came in a box to phone apps that do simple tasks, more products and services are moving to a subscription model—and consumers are feeling it. The average US consumer last year spent $273 a month on 12 paid... View Details
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it... View Details
Keywords: by James Heskett
- 30 Mar 2018
- News