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- May 2025
- Case
Humana Commits to Value-Based Care
By: V.G. Narayanan, Henry Eyring and David Lane
In late 2023, CEO Bruce Broussard reviewed health insurer Humana’s transformation into a value-based care ecosystem. Under its CenterWell brand, the several millions of members in Humana Medicare Advantage plans now had access to Humana-provided primary care, home... View Details
- April 2025
- Supplement
#FutureFresenius: "Committed to Life" in 2024 and Beyond (B)
By: David J. Collis, Benjamin C. Esty and Haisley Wert
From February 2024 onward, Fresenius SE & Co. KGaA continued to make progress on the #FutureFresenius transformation that CEO Michael Sen had initiated in October 2022. The company had completed the initial "reset" phase and moved into the "revitalize" portion of the... View Details
Keywords: Transformation; Strategy; Corporate Strategy; Finance; Health Industry; United States; Germany
- April 2025
- Case
#FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care
By: David J. Collis, Benjamin C. Esty and Haisley Wert
In February 2024, Fresenius CEO Michael Sen reflected on the company’s transformation journey from his office in Bad Homburg, Germany. With revenues of €22 billion and a mission to advance patient care, Fresenius had built a strong reputation through decades of... View Details
- April 2025
- Supplement
ZEISS: Commercializing Science
By: Maria P. Roche and Richie Zitomer
Spreadsheet Supplement for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
- March–April 2025
- Article
Getting Value from Digital Technologies
By: Frank Cespedes and Georg Krentzel
Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
- March 2025
- Case
Mobvoi’s Path Through Market Challenges and Business Reinvention
By: Paul A. Gompers and Shu Lin
Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
- March 2025
- Case
adidas (A): Defining a Strategy for Reebok
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Claudio Feser
- March 2025
- Supplement
adidas (B): Defining a Strategy for Reebok
By: Ramon Casadesus-Masanell, Claudio Feser and Karolin Frankenberger
- March 2025 (Revised April 2025)
- Case
Perplexity: Redefining Search
By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
By early 2025, Perplexity had rapidly evolved from a modest startup into a trailblazing "answer engine" valued at $9 billion. Led by founder Aravind Srinivas, Perplexity AI had boldly positioned itself as the disruptor aiming to redefine search altogether. Through... View Details
- March 2025
- Case
Taylor Guitars: Making Employee Ownership Work The Taylor Way
By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
Keywords: Business Exit or Shutdown; Communication Strategy; Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
- March 2025
- Supplement
Wasabi Technologies (B)
By: Lou Shipley and Stacy Straaberg
Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
- 2025
- Working Paper
Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing
By: Dafna F. Bearson and Maria P. Roche
This paper examines the antecedents of firms’ decisions to license intellectual property
(IP). We propose a conceptual framework emphasizing two critical factors: (1) transferability,
which we define as the ease of moving knowledge embodied in inventions across
firm... View Details
- March 2025
- Case
Stagwell: AI and the Future of Marketing
By: Suraj Srinivasan and Radhika Kak
In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
- March 2025
- Teaching Plan
Wasabi Technologies (A) and (B)
By: N. Louis Shipley and Stacy Straaberg
Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
- March 2025
- Case
YouTube: Bidding for NFL Sunday Ticket
By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding
- March 2025
- Teaching Note
Moving Science: The Rowland Institute at Harvard
By: Maria P. Roche
Teaching Note for HBS Case No. 724-441. View Details
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
- March 10, 2025
- Article
How Gen AI Could Change the Value of Expertise
By: Joseph Fuller, Matt Sigelman and Michael Fenlon
In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details
- March 7, 2025
- Article
Leaders Can Move Fast and Fix Things
By: Frances X. Frei and Anne Morriss
The assumption embedded in Silicon Valley’s famous “move fast and break things” ethos is that we can either make progress or take care of people, one or the other. A certain amount of wreckage is the price we have to pay for creating the future. The authors have spent... View Details
- March 2025 (Revised March 2025)
- Case
Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU
By: Sandra J. Sucher and Bethelehem Y Araya
In 2024, ITOCHU CEO Masahiro Okafuji was at a crossroads. As the thirteenth CEO since ITOCHU’s founding in 1858, he had fueled the company’s growth since 2011 by bringing ITOCHU’s founding philosophy of Sampo-yoshi (good for the seller, good for the buyer and... View Details