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Publications

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    • All HBS Web  (1,449)
      • Faculty Publications  (216)

      Strategic PositioningRemove Strategic Positioning →

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      • April 2025
      • Case

      Adobe: GenAI Opportunity or Threat?

      By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
      In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
      Keywords: Technology Industry; San Jose
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      Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025.
      • April 2025
      • Case

      Lisa Su and AMD (A)

      By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
      This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
      Keywords: Turnaround; Artificial Intelligence; Semiconductors; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas
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      Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
      • March 2025
      • Case

      Harvey: AI for Lawyers

      By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
      In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
      Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London
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      Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
      • January 2025 (Revised March 2025)
      • Case

      Hunter Point Capital

      By: Josh Lerner, John D. Dionne and Srimayi Mylavarapu
      In the spring of 2023, Hunter Point Capital faced a pivotal decision that could define its trajectory as a new player in the growing GP stakes business. As the firm neared completion of three high-profile GP stakes investments, consuming nearly a third of its initial... View Details
      Keywords: Investment Funds; Business Strategy; Diversification; Expansion
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      Lerner, Josh, John D. Dionne, and Srimayi Mylavarapu. "Hunter Point Capital." Harvard Business School Case 225-058, January 2025. (Revised March 2025.)
      • January 2025
      • Case

      Index and Active Investing: Vanguard and the New Frontier of Active ETFs

      By: Marco Sammon, Luis M. Viceira and Jonathan Kanagasabai
      This case explores Vanguard’s strategic decision-making process as it considers entering the growing market for actively managed exchange-traded funds (ETFs). Set in 2024, the case places students in the position of Rodney Comegys, Vanguard’s global head of the Equity... View Details
      Keywords: Asset Management; Financial Strategy; Investment Funds; Investment Portfolio; Financial Services Industry
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      Sammon, Marco, Luis M. Viceira, and Jonathan Kanagasabai. "Index and Active Investing: Vanguard and the New Frontier of Active ETFs." Harvard Business School Case 225-056, January 2025.
      • January–February 2025
      • Article

      The Double-Edged Sword of Exemplar Similarity

      By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
      We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
      Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation
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      Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science 36, no. 1 (January–February 2025): 121–144.
      • December 2024
      • Case

      Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

      By: Shikhar Ghosh
      In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details
      Keywords: Blue Cross; Automation; Generative Ai; Health Insurance; Insurance Companies; Innovation; IT Strategy; Organizational Transformations; Technology; Non-profit; AI and Machine Learning; Health; Digital Strategy; Digital Transformation; Leadership; Technology Adoption; Job Cuts and Outsourcing; Innovation Strategy; Health Industry; Insurance Industry; Michigan
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      Ghosh, Shikhar. "Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey." Harvard Business School Case 825-082, December 2024.
      • November 2024
      • Case

      Demond Martin and WellWithAll

      By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
      This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
      Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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      Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
      • November 2024
      • Case

      AlphaGo (A): Birth of a New Intelligence

      By: Shikhar Ghosh and Shweta Bagai
      This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States
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      Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (A): Birth of a New Intelligence." Harvard Business School Case 825-073, November 2024.
      • November 2024
      • Case

      Dr. Bombay Ice Cream

      By: William R. Kerr, Alexis Brownell and Michael Liu
      This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details
      Keywords: Joint Ventures; Growth Management; Brands and Branding; Product Launch; Product Positioning; Market Entry and Exit; Distribution Channels; Food and Beverage Industry; United States
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      Kerr, William R., Alexis Brownell, and Michael Liu. "Dr. Bombay Ice Cream." Harvard Business School Case 825-090, November 2024.
      • October 2024 (Revised April 2025)
      • Case

      Nvidia

      By: Andy Wu and Matt Higgins
      This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing... View Details
      Keywords: Strategy; Technological Innovation; AI and Machine Learning; Product Development; Manufacturing Industry; Technology Industry; Electronics Industry; United States; China; Taiwan
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      Wu, Andy, and Matt Higgins. "Nvidia." Harvard Business School Case 725-383, October 2024. (Revised April 2025.)
      • October 2024
      • Case

      Southern California Industrial: Freezer Drive

      By: Arthur I. Segel, W. Matt Kelly and Dwight Angelini
      In the midst of the COVID-19 pandemic, a Boston based real estate private equity firm was seeking to make their very first West Coast investments in hopes of establishing their presence in the strategic region. An exciting property suddenly became available on the... View Details
      Keywords: Real Estate Development; Acquisition; Health Pandemics; Risk and Uncertainty; Expansion; Cost vs Benefits; Investment Return; Real Estate Industry
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      Segel, Arthur I., W. Matt Kelly, and Dwight Angelini. "Southern California Industrial: Freezer Drive." Harvard Business School Case 225-015, October 2024.
      • September 2024
      • Case

      TechEnergy Ventures: Innovating Through Corporate Venture Capital

      By: Rebecca Karp and Lena Duchene
      This case examines TechEnergy Ventures, the corporate venture capital (CVC) arm of the Techint Group, and its role in scaling innovation within the energy sector. Founded in 2021, TechEnergy Ventures operates with a mandate to invest in disruptive technologies to... View Details
      Keywords: Transition; Alternative Energy; Renewable Energy; Metals and Minerals; Mining; Corporate Entrepreneurship; Climate Change; Environmental Sustainability; Corporate Finance; Venture Capital; Financial Strategy; Investment Portfolio; Growth and Development Strategy; Adaptation; Diversification; Innovation Strategy; Energy Industry; Financial Services Industry; Italy; Europe; Latin America; Argentina
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      Karp, Rebecca, and Lena Duchene. "TechEnergy Ventures: Innovating Through Corporate Venture Capital." Harvard Business School Case 725-393, September 2024.
      • August 2024
      • Case

      Circle: Reinventing the Future of Money

      By: Shikhar Ghosh and Shweta Bagai
      In early 2024, Circle Internet Financial's leadership team gathered to discuss the company's strategic path as it prepared for an IPO. Founded in 2013 by Jeremy Allaire, Circle had emerged as a pioneer in digital finance through its USD Coin (USDC), a regulated... View Details
      Keywords: Currency; Governance Compliance; Initial Public Offering; Competition; Financial Services Industry
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      Ghosh, Shikhar, and Shweta Bagai. "Circle: Reinventing the Future of Money." Harvard Business School Case 825-067, August 2024.
      • July 2024
      • Case

      Jacqueline Cook at Vendasta: Debating an IPO

      By: Reza Satchu, Tom Quinn and Andrew Kosc
      In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details
      Keywords: Business Growth and Maturation; Business Startups; Interpersonal Communication; Cost vs Benefits; Forecasting and Prediction; Business Cycles; Entrepreneurship; Fairness; Capital Markets; Private Equity; Investment Banking; Stock Options; Financial Markets; Initial Public Offering; Institutional Investing; Price Bubble; Digital Platforms; Digital Transformation; Internet and the Web; Leadership; Growth and Development Strategy; Managerial Roles; Agreements and Arrangements; Going Public; Ownership Stake; Performance Expectations; Work-Life Balance; Strategic Planning; Business and Stakeholder Relations; Rank and Position; Risk and Uncertainty; Opportunities; Happiness; Reputation; Status and Position; Well-being; Information Technology Industry; Retail Industry; Canada
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      Satchu, Reza, Tom Quinn, and Andrew Kosc. "Jacqueline Cook at Vendasta: Debating an IPO." Harvard Business School Case 825-037, July 2024.
      • July 2024
      • Case

      Board Director Dilemmas: Strategic Leadership

      By: David G. Fubini and Patrick Sanguineti
      Professor John Michaels, a distinguished scholar of corporate strategy, has served on the Board of OmniCo, a diversified industrial giant, for four years. Three months ago, the Board appointed a new CEO, Andrew Bennett, to lead growth, develop a more cooperative... View Details
      Keywords: Board; Board Dynamics; Strategic Leadership; Governing and Advisory Boards; Corporate Strategy; Organizational Culture; Leadership Style; Management Succession
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      Fubini, David G., and Patrick Sanguineti. "Board Director Dilemmas: Strategic Leadership." Harvard Business School Case 425-013, July 2024.
      • July 2024
      • Article

      The Home State Effect: How Subnational Governments Shape Climate Coalitions

      By: Jonas Meckling and Samuel Trachtman
      Organized business interests often seek to block public interest regulations. But whether firms oppose regulation depends on institutional context. We argue that, in federal systems, sub-national policies and politics can have a home state effect on firms' national... View Details
      Keywords: Local Range; Governing Rules, Regulations, and Reforms; Business and Government Relations
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      Meckling, Jonas, and Samuel Trachtman. "The Home State Effect: How Subnational Governments Shape Climate Coalitions." Governance 37, no. 3 (July 2024): 887–905.
      • June 2024
      • Teaching Note

      Beamery: Using Skills and AI to Modernize HR

      By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort
      Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details
      Keywords: Analysis; Business Growth and Maturation; Business Model; Business Startups; Business Plan; Disruption; Transformation; Talent and Talent Management; Decisions; Diversity; Ethnicity; Gender; Nationality; Race; Residency; Higher Education; Learning; Entrepreneurship; Fairness; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development; AI and Machine Learning; Digital Platforms; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Knowledge Acquisition; Knowledge Use and Leverage; Product; Mission and Purpose; Strategic Planning; Problems and Challenges; Corporate Strategy; Equality and Inequality; Valuation; Value Creation; Employment Industry; United Kingdom
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      Groysberg, Boris, David Lane, Susan Pinckney, and Alexis Lefort. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Teaching Note 424-072, June 2024.
      • April 2024 (Revised July 2024)
      • Case

      Unleashing Human Magic at Best Buy

      By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
      The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details
      Keywords: Change Management; Transformation; Transition; Communication Intention and Meaning; Communication Strategy; Customer Focus and Relationships; Health Care and Treatment; Digital Transformation; Digital Strategy; Job Cuts and Outsourcing; Labor; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Business or Company Management; Crisis Management; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Failure; Success; Personal Development and Career; Strategic Planning; Adaptation; Competition; Alignment; Business Strategy; Retail Industry; Minneapolis; Minnesota; United States
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      Schlesinger, Leonard A., Sunil Gupta, and Amram Migdal. "Unleashing Human Magic at Best Buy." Harvard Business School Case 524-072, April 2024. (Revised July 2024.)
      • March 2024 (Revised April 2024)
      • Case

      Angel City Football Club: Scoring a New Model

      By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
      In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
      Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
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      Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
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