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Show Results For
- All HBS Web
(1,489)
- People (10)
- News (410)
- Research (848)
- Events (6)
- Multimedia (15)
- Faculty Publications (478)
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- Research Summary
Social Media and Their Consequences
By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
- March 2010 (Revised October 2011)
- Background Note
Social Media
By: Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton
This note describes the rapidly changing environment of social media and how managers can leverage it. View Details
Keywords: Framework; Knowledge Use and Leverage; Situation or Environment; Social and Collaborative Networks
Gupta, Sunil, Kristen Amalie Bozzone Armstrong, and Zachary Scott Clayton. "Social Media." Harvard Business School Background Note 510-095, March 2010. (Revised October 2011.)
- 15 Aug 2014
- News
Sales Still Matters More than Social Media
- 17 Mar 2014
- News
Social Media And Branding
- March 2011 (Revised August 2014)
- Background Note
Social Media in Health Care
By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details
Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats... View Details
- 04 Mar 2014
- News
Social Media to the Rescue
- 2014
- Book
A Social Strategy: How We Profit from Social Media
By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details
Piskorski, Mikolaj Jan. A Social Strategy: How We Profit from Social Media. Princeton University Press, 2014.
A Social Strategy: How We Profit from Social Media
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details
- June 2024
- Article
The Monitoring Role of Social Media
By: Jonas Heese and Joseph Pacelli
In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G... View Details
Keywords: Corporate Misconduct; Twitter; Corporate Accountability; Mobile and Wireless Technology; Social and Collaborative Networks
Heese, Jonas, and Joseph Pacelli. "The Monitoring Role of Social Media." Review of Accounting Studies 29, no. 2 (June 2024): 1666–1706.
- July 13, 2023
- Article
Threads Foreshadows a Big—and Surprising—Shift in Social Media
By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details
Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry
Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
- June 2023
- Article
Amplification of Emotion on Social Media
By: Amit Goldenberg and Robb Willer
Why do expressions of emotion seem so heightened on social media? Brady et al. argue that extreme moral outrage on social media is not only driven by the producers and sharers of emotional expressions, but also by systematic biases in the way people that perceive moral... View Details
Goldenberg, Amit, and Robb Willer. "Amplification of Emotion on Social Media." Nature Human Behaviour 7, no. 6 (June 2023): 845–846.
- 03 Mar 2014
- Blog Post
Align Your Social Media and Recruiting Strategies
It goes without saying that candidates seeking new job opportunities should have a presence on social media to enhance their brand identity. Similarly, organizations seeking talent should leverage View Details
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for... View Details
Keywords: by Carmen Nobel
- October 2018
- Article
The Operational Value of Social Media Information
By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. "The Operational Value of Social Media Information." Special Issue on Big Data in Supply Chain Management. Production and Operations Management 27, no. 10 (October 2018): 1749–1774.
- Web
Social Media - Alumni
Social Media Social Media Social Home Creating Alumni Groups Connecting the HBS network Tips for creating alumni... View Details
- January 15, 2021
- Article
Social Media Companies Should Self-Regulate. Now
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more... View Details
Keywords: Self-regulation; Internet and the Web; Governing Rules, Regulations, and Reforms; Business and Government Relations; Social Media
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Social Media Companies Should Self-Regulate. Now." Harvard Business Review (website) (January 15, 2021).
- 06 Aug 2012
- News
Social Media on Fire
- 26 Oct 2016
- News