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2025
Report

High Stakes: A Framework for Geopolitical Risk Management

By: Meg Rithmire and David Fagan

This report provides a data-based assessment of how U.S. companies perceive geopolitical risk and articulates a recommended decision-making process and framework to manage such risk. The research reflected in the report indicates that various concerns related to China... View Details

Keywords: Globalization; International Relations; Business or Company Management; Risk Management

April 2025
Case

Paul Weiss: Fighting or Negotiating with POTUS

By: Eugene Soltes and Anthea Brady

In early 2025, Paul Weiss Chairman Brad Karp weighed how to respond to an Executive Order from President Trump that could threaten the financial livelihood of his law firm. Paul Weiss and Karp had to decide to mount a legal fight or negotiate with the White House. The... View Details

Keywords: Federal Government; Decision Making; Law; Mission and Purpose; Legal Services Industry; United States

2025
Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details

Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

March 2025
Article

Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field

By: Erika L. Kirgios, Ike Silver and Edward H. Chang

Many organizations struggle to attract a demographically diverse workforce. How does adding a measurable goal to a public diversity commitment—for example, “We care about diversity” versus “We care about diversity and plan to hire at least one woman or racial minority... View Details

Keywords: Selection and Staffing; Recruitment; Diversity; Goals and Objectives; Communication Intention and Meaning; Behavior

2025
Working Paper

Discrimination, Rejection, and Job Search

By: Anne Boring, Katherine Coffman, Dylan Glover and María José González-Fuentes

We investigate how candidates’ willingness to apply responds to (potential) discrimination and rejection using a simulated labor market. Past work has shown that “blinding” job applications reduces discrimination and increases the rate at which women are hired. Our... View Details

Keywords: Job Search; Prejudice and Bias; Selection and Staffing; Demographics

2025
Working Paper

Climate Risk and the U.S. Insurance Gap: Measurement, Drivers and Implications

By: Pari Sastry, Therese Scharlemann, Ishita Sen and Ana-Maria Tenekedjieva

Despite rising climate-related property damage, the average American is under-insured. We study the homeowners insurance protection gap using nationwide state-of-the-art insurance, mortgage, and climate databases at a property level and exploiting quasi-exogenous... View Details

Keywords: Climate Change; Risk and Uncertainty; Insurance; Personal Finance; Consumer Behavior; Mortgages

2025
Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau

Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details

Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry

January 2025 (Revised April 2025)
Case

Duolingo: On a 'Streak'

By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo

In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details

Keywords: Learning; AI and Machine Learning; Growth and Development Strategy; Motivation and Incentives; Diversification; Business Model; Market Entry and Exit; Technology Industry; Education Industry; United States

January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)

January 2025 (Revised April 2025)
Case

Blue Frontier: Disrupting Air Conditioning

By: Rosabeth Moss Kanter and Jacob A. Small

Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details

Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida

January 2025 (Revised April 2025)
Supplement

Food for Thought: Exiting Russia? (B)

By: Clayton S. Rose, Hugo Etchegoyhen and Lena Duchene

The (B) case examines the actions of Bonduelle and Danone as they responded to ongoing pressure to reevaluate their presence in Russia. While the (A) case explored the ethical and strategic dilemmas both companies faced after Russia’s invasion of Ukraine, the (B) case... View Details

Keywords: Public Opinion; Ethics; War; Food and Beverage Industry; Europe; France; Russia

January 2025
Case

A Winning Strategy (A): Innovation in Olympic Speed Skating

By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn

This case describes two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics; and Nils van der Poel, a Swedish skater who... View Details

Keywords: Sports; Disruptive Innovation; Innovation Strategy; Competitive Strategy; Competitive Advantage; Knowledge Sharing; Sports Industry; United States; Sweden; Netherlands; Norway

January 2025 (Revised April 2025)
Case

Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

By: David Collis and Haisley Wert

In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details

Keywords: Scope; Grocery; Corporate Strategy; Expansion; Business Model; Competitive Strategy; Retail Industry; United States

2024
Other Teaching and Training Material

Earth

By: Barry Nalebuff and Max Bazerman

Earth was created to provide participants with the opportunity to negotiate a solution to the most important environmental challenge that faces humanity — climate change. Just as finding solutions to climate change is challenging, students will be challenged to find a... View Details

Keywords: Climate Change; Outcome or Result; Negotiation; Game Theory

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November–December 2024
Article

How to Avoid the Agility Trap

By: Jianwen Liao and Feng Zhu

Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model

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December 2024
Article

Respect for Improvements and Comparative Statics in Matching Markets

By: Scott Duke Kominers

One of the oldest results in the theory of two-sided matching is the entry comparative static, which shows that under the Gale–Shapley deferred acceptance algorithm, adding a new agent to one side of the market makes all the agents on the other side weakly... View Details

Keywords: Market Entry and Exit; Marketplace Matching; Mathematical Methods; Market Design

November–December 2024
Article

Why Employees Quit

By: Ethan Bernstein, Michael B. Horn and Bob Moesta

The so-called war for talent is still raging. But in that fight, employers continue to rely on the same hiring and retention strategies they’ve been using for decades. Why? Because they’ve been so focused on challenges such as poaching by industry rivals, competing in... View Details

Keywords: Retention; Recruitment; Talent and Talent Management; Employee Relationship Management; Motivation and Incentives

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2024
Contribution

Work

By: Nien-hê Hsieh and Julie L. Rose

This chapter has two aims. First, in light of the continued dominance of market capitalism, one aim of the chapter is to examine contemporary approaches to traditional concerns about the impact of market capitalism on the manner in which work is carried out. By the... View Details

Keywords: Organizational Design; Employees; Labor

November 2024
Supplement

AlphaGo (B): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details

Keywords: AI and Machine Learning; Games, Gaming, and Gambling; Technological Innovation; Disruptive Innovation; Innovation Leadership; Information Technology Industry; United States; Russia; China

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