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    • All HBS Web  (2,278)
      • Faculty Publications  (651)

      Relative Performance EvaluationRemove Relative Performance Evaluation →

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      • August 1, 2025
      • Article

      When to Innovate and When to Imitate

      By: Felipe A. Csaszar, Rebecca Karp and Maria Roche
      Innovation is often the gold standard for firms looking to grow profits and become leaders in their industries. But given the steep cost of failure, is a relentless pursuit of innovation always advisable? Or might there be some instances when imitation may be a better... View Details
      Keywords: Imitation; Innovation Strategy; Competition; Innovation Leadership
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      Csaszar, Felipe A., Rebecca Karp, and Maria Roche. "When to Innovate and When to Imitate." Harvard Business Review Digital Articles (August 1, 2025).
      • July 2025 (Revised July 2025)
      • Case

      Microsoft’s Performance Across Three CEOs

      By: George Serafeim
      This case traces Microsoft’s evolution from its founding through 2025. Students analyze how changes in operating segments both reflected and shaped Microsoft’s strategy, culture, and financial communication. The case provides rich quantitative exhibits (segment... View Details
      Keywords: Financial Accounting; Financial Statement Analysis; Disclosure; Disclosure Strategy; Disclosure Tone; Organizational Transformations; Transformation; AI; Digital; Organizational Change; Accounting; Financial Statements; Strategy; Organizational Structure; Organizational Change and Adaptation; Technology Industry; Information Technology Industry; United States
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      Serafeim, George. "Microsoft’s Performance Across Three CEOs." Harvard Business School Case 125-112, July 2025. (Revised July 2025.)
      • July 2025
      • Case

      ICARE: Frontline Leadership at Michelin

      By: Hubert Joly and Emilie Billaud
      In 2025, Michelin CEO Florent Menegaux reflected on the company’s transformation since taking the helm in 2019. Amid a volatile global landscape marked by inflation, rising competition, and geopolitical and sustainability pressures, Michelin had achieved strong... View Details
      Keywords: Human Capital; Transformation; Management Practices and Processes; Managerial Roles; Organizational Culture; Leadership; Competency and Skills; Global Strategy; Multinational Firms and Management; Human Resources; Compensation and Benefits; Recruitment; Retention; Employee Relationship Management; Working Conditions; Leading Change; Growth and Development Strategy; Groups and Teams; Motivation and Incentives; Well-being; Auto Industry; Manufacturing Industry; Europe; China; United States
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      Joly, Hubert, and Emilie Billaud. "ICARE: Frontline Leadership at Michelin." Harvard Business School Case 326-024, July 2025.
      • July–August 2025
      • Article

      Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations

      By: Joyce He, Jon M. Jachimowicz and Celia Moore
      High potential programs offer a swift path up the corporate ladder for those who secure a place on them. However, the evaluation of “potential” occurs under considerable uncertainty, creating fertile ground for gender bias. We document that men are more likely than... View Details
      Keywords: Passion; Potential; Gender; Motivation and Incentives; Performance; Talent and Talent Management
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      He, Joyce, Jon M. Jachimowicz, and Celia Moore. "Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations." Organization Science 36, no. 4 (July–August 2025): 1438–1465.
      • 2025
      • Working Paper

      Productivity Beliefs and Efficiency in Science

      By: Fabio Bertolotti, Kyle R. Myers and Wei Yang Tham
      We develop a method to estimate producers’ productivity beliefs in settings where output quantities and input prices are unobservable, and we use it to evaluate allocative efficiency in the market for science. Our model of researchers’ labor supply shows that their... View Details
      Keywords: Performance Productivity; Perception; Research
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      Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham. "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025.
      • June 2025
      • Case

      Accounting for OpenAI at Microsoft

      By: Jonas Heese, Joseph Pacelli, Nicole Zelazko and Michael Norris
      In early 2025, Microsoft was evaluating the impact of its $14 billion investment in OpenAI. As OpenAI’s computing needs expanded, Microsoft positioned Azure as the exclusive provider for training and inference of their large language models. Despite the scale of the... View Details
      Keywords: Accounting; Financial Reporting; Revenue Recognition; Corporate Finance; Capital; Investment; Revenue; AI and Machine Learning; Valuation; Governance; Technology Industry; Financial Services Industry; Web Services Industry; Information Technology Industry; United States
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      Heese, Jonas, Joseph Pacelli, Nicole Zelazko, and Michael Norris. "Accounting for OpenAI at Microsoft." Harvard Business School Case 125-118, June 2025.
      • March–April 2025
      • Article

      Strategy in an Era of Abundant Expertise: How to Thrive When AI Makes Knowledge and Know-How Cheaper and Easier to Access

      By: Bobby Yerramilli-Rao, John Corwin, Yang Li and Karim R. Lakhani
      The AI era is in its early stages, and the technology is evolving extremely quickly. Providers are rapidly introducing AI "copilots," "bots," and "assistants" into applications to augment employees' workflows. Examples include GitHub Copilot for coding, ServiceNow... View Details
      Keywords: AI; AI and Machine Learning; Performance Productivity; Experience and Expertise; Technology Adoption
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      Yerramilli-Rao, Bobby, John Corwin, Yang Li, and Karim R. Lakhani. "Strategy in an Era of Abundant Expertise: How to Thrive When AI Makes Knowledge and Know-How Cheaper and Easier to Access." Harvard Business Review 103, no. 2 (March–April 2025): 72–81.
      • March 2025 (Revised May 2025)
      • Case

      ING Türkiye: Flexible Work in a Competitive Banking Environment

      By: Ashley Whillans and Nico Schaefer
      This case explores ING Türkiye’s journey toward workplace flexibility within the traditionally conservative Turkish banking sector. Beginning with early remote work experiments in 2015 and culminating in the FlexING model, by 2024 ING Türkiye had positioned itself as a... View Details
      Keywords: Talent and Talent Management; Employee Relationship Management; Working Conditions; Business or Company Management; Adaptation; Competition; Organizational Culture; Banking Industry; Turkey
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      Whillans, Ashley, and Nico Schaefer. "ING Türkiye: Flexible Work in a Competitive Banking Environment." Harvard Business School Case 925-027, March 2025. (Revised May 2025.)
      • 2025
      • Working Paper

      Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

      By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna
      This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
      Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India
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      Cole, Shawn, Grady Killeen, Tomoko Harigaya, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Harvard Business School Working Paper, No. 25-035, January 2025.
      • January–February 2025
      • Article

      The Double-Edged Sword of Exemplar Similarity

      By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
      We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
      Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation
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      Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science 36, no. 1 (January–February 2025): 121–144.
      • 2025
      • Working Paper

      Policy-Aware Experimentation: Strategic Sampling for Optimized Targeting Policies

      By: Yi-Wen Chen, Eva Ascarza and Oded Netzer
      Firms often rely on randomized experiments to estimate customer-level treatment effects for targeting policies. Standard "test-then-learn" approaches typically sample customers uniformly to optimize estimation accuracy but ignore economic objectives, leading to... View Details
      Keywords: Research; Customer Focus and Relationships; Profit
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      Chen, Yi-Wen, Eva Ascarza, and Oded Netzer. "Policy-Aware Experimentation: Strategic Sampling for Optimized Targeting Policies." Columbia Business School Research Paper Series, No. 5044549, December 2024. (Revised June 2025.)
      • December 2024
      • Article

      Public Attitudes on Performance for Algorithmic and Human Decision-Makers

      By: Kirk Bansak and Elisabeth Paulson
      This study explores public preferences for algorithmic and human decision-makers (DMs) in high-stakes contexts, how these preferences are shaped by performance metrics, and whether public evaluations of performance differ depending on the type of DM. Leveraging a... View Details
      Keywords: Public Opinion; Prejudice and Bias; Decision Making
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      Bansak, Kirk, and Elisabeth Paulson. "Public Attitudes on Performance for Algorithmic and Human Decision-Makers." PNAS Nexus 3, no. 12 (December 2024).
      • 2024
      • Working Paper

      Scaling Core Earnings Measurement with Large Language Models

      By: Matthew Shaffer and Charles CY Wang
      We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details
      Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics
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      Shaffer, Matthew, and Charles CY Wang. "Scaling Core Earnings Measurement with Large Language Models." Working Paper, November 2024.
      • 2024
      • Working Paper

      Why Has Construction Productivity Stagnated? The Role of Land-Use Regulation

      By: Leonardo D’Amico, Edward Glaeser, Joseph Gyourko, William Kerr and Giacomo A. M. Ponzetto
      We document a Kuznets curve for construction productivity in 20th-century America. Homes built per construction worker remained stagnant between 1900 and 1940, boomed after World War II, and then plummeted after 1970. The productivity boom from 1940 to 1970 shows... View Details
      Keywords: Governance Controls; Performance Productivity; Local Range; Construction Industry
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      D’Amico, Leonardo, Edward Glaeser, Joseph Gyourko, William Kerr, and Giacomo A. M. Ponzetto. "Why Has Construction Productivity Stagnated? The Role of Land-Use Regulation." Harvard Business School Working Paper, No. 25-027, November 2024.
      • November 2024
      • Article

      Preference Externality Estimators: A Comparison of Border Approaches and IVs

      By: Xi Ling, Wesley R. Hartmann and Tomomichi Amano
      This paper compares two estimators—the Border Approach and an Instrumental Variable (IV) estimator—using a unified framework where identifying variation arises from “preference externalities,” following the intuition in Waldfogel (2003). We highlight two dimensions in... View Details
      Keywords: Econometrics; Casual Inference; Marketing; Economics; Advertising; Mathematical Methods
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      Ling, Xi, Wesley R. Hartmann, and Tomomichi Amano. "Preference Externality Estimators: A Comparison of Border Approaches and IVs." Management Science 70, no. 11 (November 2024): 7892–7910.
      • October 2024
      • Supplement

      Hakluyt: from Corporate Intelligence to Trusted Advisors (B)

      By: Joseph B. Fuller and Lena Duchene
      This case is a continuation of an earlier study chronicling Hakluyt & Company (Hakluyt)’s transformation from an obscure boutique to a global corporate advisory firm with an outsized reputation. In August 2024, the firm faced a pivotal moment as managing partner Varun... View Details
      Keywords: Business Growth and Maturation; Business Model; Talent and Talent Management; Capital Structure; Cash Flow; Corporate Finance; Equity; Stock Shares; Corporate Governance; Business History; Compensation and Benefits; Recruitment; Leadership Style; Growth Management; Management Succession; Management Teams; Organizational Culture; Performance Evaluation; Networks; Partners and Partnerships; Business Strategy; Competitive Advantage; Consulting Industry; Europe; United Kingdom; England; London
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      Fuller, Joseph B., and Lena Duchene. "Hakluyt: from Corporate Intelligence to Trusted Advisors (B)." Harvard Business School Supplement 825-087, October 2024.
      • October 2024
      • Supplement

      Partners Capital: Evaluating Fund Performance

      By: Luis M. Viceira
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      Viceira, Luis M. "Partners Capital: Evaluating Fund Performance." Harvard Business School Spreadsheet Supplement 225-716, October 2024.
      • September 2024
      • Exercise

      Finding Your 'Jagged Frontier': A Generative AI Exercise

      By: Mitchell Weiss
      In 2023 a set of scholars set out to study the effect of artificial intelligence (AI) on the quality and productivity of knowledge workers—in this specific instance, management consultants. They wanted to know across a range of tasks in a workflow, which, if any, would... View Details
      Keywords: AI and Machine Learning; Performance Productivity; Performance Evaluation; Consulting Industry
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      Weiss, Mitchell. "Finding Your 'Jagged Frontier': A Generative AI Exercise." Harvard Business School Exercise 825-070, September 2024.
      • September 2024
      • Article

      A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence

      By: Erica R. Bailey, Kai Krautter, Wen Wu, Adam D. Galinsky and Jon M. Jachimowicz
      Having passion is almost universally lauded. People strive to follow their passion at work, and organizations increasingly seek out passionate employees. Supporting the benefits of passion, prior research finds a robust relationship between passion and higher levels of... View Details
      Keywords: Interests; Personal Characteristics; Performance Evaluation
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      Bailey, Erica R., Kai Krautter, Wen Wu, Adam D. Galinsky, and Jon M. Jachimowicz. "A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence." Social Psychological & Personality Science 15, no. 7 (September 2024): 769–779.
      • 2024
      • Working Paper

      Determinants of Top-Down Sabotage

      By: Hashim Zaman and Karim R. Lakhani
      We investigate the conditions that motivate managers to impede the growth of talented subordinates due to fears of future competition for their own positions. Our research expands on existing tournament and contest theory literature that considers peer-to-peer sabotage... View Details
      Keywords: Succession Planning; Organizational Hierarchy; Compensation; Promotions; Tournaments; Talent and Talent Management; Organizational Structure; Employee Relationship Management; Performance Evaluation; Organizational Culture; Management Skills
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      Zaman, Hashim, and Karim R. Lakhani. "Determinants of Top-Down Sabotage." Harvard Business School Working Paper, No. 25-007, August 2024. (Revised December 2024.)
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