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  • February 2014
  • Case

Interview with Joe Kennedy, Pandora Media

By: Willy C. Shih
Joe Kennedy is the emeritus president of Pandora Media. In this interview, he discusses some of the challenges he faced in leading the company. View Details
Keywords: Pandora; Internet Radio; Pandora Media; Streaming; Music Industry; Music Entertainment; Business Startups; Growth and Development Strategy; Growth Management; Internet and the Web; Entertainment and Recreation Industry; United States; California
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  • May 2010
  • Supplement

Tim Westergren of Pandora Radio

By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry
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  • March 2010 (Revised November 2010)
  • Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
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  • March 2010 (Revised November 2014)
  • Teaching Note

Pandora Radio: Fire Unprofitable Customers?

By: Willy Shih
Teaching Note for [610077]. View Details
Keywords: Customer Relationship Management; Telecommunications Industry
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  • August 2009 (Revised January 2012)
  • Case

Pandora: Royalties Kill the Web Radio Star? (A)

By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
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  • 04 Apr 2012
  • Research & Ideas

When Founders Recruit Friends and Family as Investors

Similarly, Tim Westergren, founder of Pandora Radio, persisted with his startup long after others might have called it quits, in large part because he could not face the idea of losing the money invested by his cofounders' friends or... View Details
Keywords: by Noam Wasserman
  • 06 Apr 2010
  • First Look

First Look: April 6

manage operations in order to minimize risk. This case is an effective vehicle for discussing the complex issues involved in operating in the difficult, uncertain political environment of a developing country. Purchase this... View Details
Keywords: Martha Lagace
  • 20 Oct 2009
  • First Look

First Look: October 20

decision to increase the royalties required to be paid by the web radio industry by 2.5 times over the next five years, effectively pushing profitability for Pandora out of sight. Pandora was a... View Details
Keywords: Martha Lagace
  • 24 Jun 2015
  • HBS Case

Upgrading School with a Startup Mentality

areas of our lives, we expect and demand incredible personalization," Kim said. "But right now, there's more personalization in the music you listen to through applications like Pandora and Spotify than the average school system... View Details
Keywords: Re: John Jong-Hyun Kim; Education
  • 21 Aug 2012
  • Research & Ideas

How to Sink a Startup

Tim Westergren of Pandora and Evan Williams of Twitter. YouTube cofounder and former CEO Chad Hurley has called the book "an invaluable alternative to real-world trial and error." A past recipient of the HBS student-voted award for... View Details
Keywords: by Garry Emmons

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