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- February 2025
- Teaching Note
The Reinvention of Kodak
By: Ryan Raffaelli
Teaching Note for HBS Case Nos. 419-012 and 421-704. View Details
- Fall 2024
- Article
The Three Traps That Stymie Reinvention: Organizational Identity, Architecture, and Collaboration Can Be Either Assets or Liabilities to Pursuing Growth in New Sectors
By: Ryan Raffaelli
In more than a decade of researching innovation, I have observed how organizations respond to new opportunities, technological changes, or unexpected market shifts that threaten to upend their current business model. This process, which I call reinvention, may occur... View Details
- February 2024
- Case
More than Optics: Olympus's Vision to Become a Leading Global MedTech Company
By: David J. Collis and Haisley Wert
In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation’s recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and prior... View Details
- October 2023
- Case
Driving Sustainability at AB InBev
By: Ethan Rouen and Antonio Manuel Oftelie
It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details
- 2023
- Book
Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems
By: Frances X. Frei and Anne Morriss
Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. That a certain amount of... View Details
- October 2022
- Article
How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking
By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald
How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details
- October 2020 (Revised February 2025)
- Technical Note
Reinvention
By: Ryan Raffaelli
This note is designed to introduce students to the fundamental concepts of leading innovation in established organizations. Reinvention is a process whereby organizations respond to changes in the environment that threaten their core business model, technologies,... View Details
- September 2020
- Supplement
The Reinvention of Kodak (A) Case Supplement
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
- September 2020
- Case
The Reinvention of Kodak (A) Multimedia Case
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
- September 2020
- Supplement
The Reinvention of Kodak (B) Video Case Supplement
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
- September 2020 (Revised December 2020)
- Case
Hot Wheels at Mattel: Reinventing the Wheel
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details
- September 2020
- Case
Disrupting Justice at RightNow: Persevere, Pivot or Perish
By: Shikhar Ghosh and Amir Reza Rezvani
The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,... View Details
- May 2020 (Revised July 2020)
- Case
Justice-as-a-Service at RightNow
By: Shikhar Ghosh and Amir Reza Rezvani
The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a... View Details
- 2020
- Book
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
By: Marco Iansiti and Karim R. Lakhani
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very... View Details
- November 2018 (Revised August 2020)
- Case
The Reinvention of Kodak
By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
- June 2016
- Case
Macy's Reinvents Its Millennial Business
By: Boris Groysberg and Sarah L. Abbott
Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details
- April 2016
- Teaching Note
IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion
By: Rosabeth Moss Kanter and Kelsi Stine-Rowe
Teaching Note for HBS Case No. 316-130. This Teaching Note accompanies the third case in a 3-case series on P-TECH and the Reinvention of High School. The case focuses on the development and early diffusion of organizational innovation—how to create pilot projects for... View Details
- October 2013
- Teaching Note
Teaching Note IBM and the Reinvention of High School (A): Proving the P-TECH Concept
By: Rosabeth M. Kanter and Ai-Ling Jamila Malone
- October 2013
- Teaching Note
Teaching Note IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners
By: Rosabeth M. Kanter and Ai-Ling Jamila Malone
- September 2013 (Revised June 2017)
- Case
IBM and the Reinvention of High School (A): Proving the P-TECH Concept
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
IBM's Corporate Citizenship office created a social and organizational innovation in public education through a business-school partnership. IBM's Stanley Litow was the key architect in designing Pathways in Technology Early College High School, known as P-TECH. The... View Details