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Publications

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  • All HBS Web  (33)
    • Faculty Publications  (13)

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    • All HBS Web  (33)
      • Faculty Publications  (13)

      MotorolaRemove Motorola →

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      • September 2016 (Revised January 2020)
      • Case

      Pebble: Wearables Pioneer

      By: David Yoffie and Allison Ciechanover
      In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the... View Details
      Keywords: Competition; Strategy; Innovation Strategy; Product; Information Technology; Technological Innovation; Business Startups; Technology Industry; United States; California
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      Yoffie, David, and Allison Ciechanover. "Pebble: Wearables Pioneer." Harvard Business School Case 717-414, September 2016. (Revised January 2020.)
      • May 2012 (Revised September 2012)
      • Case

      HTC Corp. in 2012

      By: David B. Yoffie, Juan Alcacer and Renee Kim
      After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details
      Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
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      Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)
      • October 2006
      • Case

      Clearwire Corporation

      By: Richard S. Ruback
      Explores Clearwire's decision to fund its substantial capital investments through an initial public offering (IPO) or through private equity. Clearwire is developing and deploying a broadband wireless network using WiMAX technology. It had filed a registered statement... View Details
      Keywords: Private Equity; Mobile and Wireless Technology; Technological Innovation; Initial Public Offering; Investment Portfolio; Telecommunications Industry
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      Ruback, Richard S. "Clearwire Corporation." Harvard Business School Case 207-065, October 2006.
      • June 2004 (Revised June 2006)
      • Case

      Scientific-Atlanta, Inc.

      By: Thomas R. Eisenmann
      Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details
      Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry
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      Eisenmann, Thomas R. "Scientific-Atlanta, Inc." Harvard Business School Case 804-191, June 2004. (Revised June 2006.)
      • May 1994 (Revised October 1994)
      • Case

      Motorola Corp.: The View from the CEO Office

      By: Shoshana Zuboff and Janis Lee Gogan
      Motorola, a leader in semiconductors and telecommunications, embarked on an ambitious program of renewal beginning in the early 1980s, leading to dramatic improvements in the company's quality, cycle time, and growth. Much of this progress was attributed to a major... View Details
      Keywords: Competency and Skills; Leading Change; Management Analysis, Tools, and Techniques; Managerial Roles; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Telecommunications Industry
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      Zuboff, Shoshana, and Janis Lee Gogan. "Motorola Corp.: The View from the CEO Office." Harvard Business School Case 494-140, May 1994. (Revised October 1994.)
      • May 1994 (Revised August 1994)
      • Case

      Motorola-Elma

      By: Shoshana Zuboff and Janis Lee Gogan
      Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details
      Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)
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      Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Elma." Harvard Business School Case 494-136, May 1994. (Revised August 1994.)
      • May 1994 (Revised August 1994)
      • Case

      Motorola-Penang

      By: Shoshana Zuboff and Janis Lee Gogan
      S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality... View Details
      Keywords: Factories, Labs, and Plants; Transformation; Decision Making; Ethnicity; Gender; Training; Leading Change; Management Analysis, Tools, and Techniques; Problems and Challenges; Technology Industry; Malaysia
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      Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Penang." Harvard Business School Case 494-135, May 1994. (Revised August 1994.)
      • May 1994 (Revised October 1994)
      • Case

      Motorola: Institutionalizing Corporate Initiatives

      By: Shoshana Zuboff and Janis Lee Gogan
      Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources... View Details
      Keywords: Experience and Expertise; Customer Satisfaction; Training; Human Resources; Leadership; Management Analysis, Tools, and Techniques; Corporate Strategy; Education Industry
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      Zuboff, Shoshana, and Janis Lee Gogan. "Motorola: Institutionalizing Corporate Initiatives." Harvard Business School Case 494-139, May 1994. (Revised October 1994.)
      • May 1989 (Revised February 1991)
      • Supplement

      Motorola and Japan (B)

      By: David B. Yoffie and John J. Coleman
      Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details
      Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
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      Yoffie, David B., and John J. Coleman. "Motorola and Japan (B)." Harvard Business School Supplement 389-172, May 1989. (Revised February 1991.)
      • July 1988 (Revised May 1998)
      • Teaching Note

      Motorola and Japan (A), (B), and (A), Supplement, Teaching Note

      By: David B. Yoffie
      Teaching Note for (9-388-056), (9-389-172), and (9-388-057). View Details
      Keywords: Telecommunications Industry; Japan
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      Yoffie, David B. "Motorola and Japan (A), (B), and (A), Supplement, Teaching Note." Harvard Business School Teaching Note 389-008, July 1988. (Revised May 1998.)
      • October 1987 (Revised February 1992)
      • Case

      Motorola and Japan (A)

      By: David B. Yoffie and John J. Coleman
      In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details
      Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
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      Yoffie, David B., and John J. Coleman. "Motorola and Japan (A)." Harvard Business School Case 388-056, October 1987. (Revised February 1992.)
      • October 1987 (Revised April 1991)
      • Supplement

      Motorola and Japan (A), Supplement

      By: David B. Yoffie and John J. Coleman
      Updates Motorola and Japan (A) for 1982. View Details
      Keywords: Telecommunications Industry; Japan
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      Yoffie, David B., and John J. Coleman. "Motorola and Japan (A), Supplement." Harvard Business School Supplement 388-057, October 1987. (Revised April 1991.)
      • August 1987
      • Supplement

      Semiconductor Industry Association and the Trade Dispute with Japan, The: Motorola Profile, Supplement

      By: David B. Yoffie
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      Yoffie, David B. "Semiconductor Industry Association and the Trade Dispute with Japan, The: Motorola Profile, Supplement." Harvard Business School Supplement 388-020, August 1987.
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