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    • All HBS Web  (1,475)
      • Faculty Publications  (123)

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      • May 2025
      • Article

      Imagining the Future: Memory, Simulation and Beliefs

      By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
      How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details
      Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking
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      Bordalo, Pedro, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Imagining the Future: Memory, Simulation and Beliefs." Review of Economic Studies 92, no. 3 (May 2025): 1532–1563.
      • March 2025
      • Case

      Sarojini Naidu: Courage of the Nightingale

      By: Ranjay Gulati, Malini Sen and Anjali Raina
      Indian poet and freedom fighter and mother of four, Sarojini (Chattopadhyay) Naidu, could not hold back. As the protestors marched ahead without retaliating against the police’s blows, she stepped forward to join them. A British officer approached Naidu and touched her... View Details
      Keywords: Gender; Leadership; Personal Development and Career; Motivation and Incentives; Power and Influence; India; Asia
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      Gulati, Ranjay, Malini Sen, and Anjali Raina. "Sarojini Naidu: Courage of the Nightingale." Harvard Business School Case 425-085, March 2025.
      • March 2025
      • Article

      Boomerasking: Answering Your Own Questions

      By: Alison Wood Brooks and Michael Yeomans
      Humans spend much of their lives in conversation, where they tend to hold many simultaneous motives. We examine two fundamental desires: to be responsive to a partner and to disclose about oneself. We introduce one pervasive way people attempt to reconcile these... View Details
      Keywords: Interpersonal Communication; Motivation and Incentives; Perception; Behavior
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      Brooks, Alison Wood, and Michael Yeomans. "Boomerasking: Answering Your Own Questions." Journal of Experimental Psychology: General 154, no. 3 (March 2025): 864–893.
      • November–December 2024
      • Article

      Why Employees Quit

      By: Ethan Bernstein, Michael B. Horn and Bob Moesta
      The so-called war for talent is still raging. But in that fight, employers continue to rely on the same hiring and retention strategies they’ve been using for decades. Why? Because they’ve been so focused on challenges such as poaching by industry rivals, competing in... View Details
      Keywords: Retention; Recruitment; Talent and Talent Management; Employee Relationship Management; Motivation and Incentives
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      Bernstein, Ethan, Michael B. Horn, and Bob Moesta. "Why Employees Quit." Harvard Business Review 102, no. 6 (November–December 2024): 44–54.
      • November 2024
      • Case

      Group AMANA: Built to Last

      By: Hise Gibson and Fares Khrais
      The case chronicles the Bsaibes brothers’ journey in founding and operating Group AMANA; a contracting business founded in 1993, based in the United Arab Emirates with operations across the Middle East. Over the years, the business found itself grappling with major... View Details
      Keywords: Business Model; Family Business; Transformation; Growth and Development Strategy; Management Succession; Business Strategy; Construction Industry; Middle East; Saudi Arabia; United Arab Emirates
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      Gibson, Hise, and Fares Khrais. "Group AMANA: Built to Last." Harvard Business School Case 625-068, November 2024.
      • August 2024
      • Article

      Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

      By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
      A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
      Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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      Ghezae, Isaias, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer, and David Rand. "Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online." PNAS Nexus 3, no. 8 (August 2024).
      • May 2024 (Revised April 2025)
      • Case

      Leading Culture Change at Microsoft Western Europe

      By: Amy C. Edmondson and Cat Huang
      In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details
      Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe
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      Edmondson, Amy C., and Cat Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Case 624-096, May 2024. (Revised April 2025.)
      • May 2024
      • Article

      Going Beyond the 'Self' in Self-control: Interpersonal Consequences of Commitment Strategies

      By: Ariella S. Kristal and Julian Zlatev
      Commitment strategies are effective mechanisms individuals can use to overcome self-control problems. Across seven studies (and two supplemental studies), we explore the negative interpersonal consequences of commitment strategy choice and use. In Study 1, using an... View Details
      Keywords: Behavior; Motivation and Incentives; Trust
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      Kristal, Ariella S., and Julian Zlatev. "Going Beyond the 'Self' in Self-control: Interpersonal Consequences of Commitment Strategies." Journal of Personality and Social Psychology 126, no. 5 (May 2024): 804–817.
      • April 2024
      • Case

      Michelin in Motion: Putting Purpose to Work

      By: Hubert Joly, Nitin Nohria and Emilie Billaud
      When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details
      Keywords: Transformation; Talent and Talent Management; Innovation Strategy; Leading Change; Goals and Objectives; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Identity; Motivation and Incentives; Corporate Strategy; Diversification; Value Creation; Mission and Purpose; Valuation; Manufacturing Industry; Rubber Industry; Transportation Industry; Europe; France
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      Joly, Hubert, Nitin Nohria, and Emilie Billaud. "Michelin in Motion: Putting Purpose to Work." Harvard Business School Case 324-127, April 2024.
      • March 2024
      • Article

      When Are Social Protests Effective?

      By: Eric Shuman, Amit Goldenberg, Tamar Saguy, Eran Halperin and Martijn van Zomeren
      Around the world, people engage in social protests aimed at addressing major societal problems. Certain protests have led to significant progress, yet other protests have resulted in little demonstrable change. We introduce a framework for evaluating the effectiveness... View Details
      Keywords: Protests; Social Issues; Outcome or Result; Measurement and Metrics; Power and Influence; Motivation and Incentives
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      Shuman, Eric, Amit Goldenberg, Tamar Saguy, Eran Halperin, and Martijn van Zomeren. "When Are Social Protests Effective?" Trends in Cognitive Sciences 28, no. 3 (March 2024): 252–263.
      • February 9, 2024
      • Article

      Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries

      By: Madalina Vlasceanu, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman and et al.
      Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate... View Details
      Keywords: Climate Change; Motivation and Incentives; Behavior; Policy; Knowledge Sharing; Values and Beliefs
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      Vlasceanu, Madalina, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman, and et al. "Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries." Science Advances 10, no. 6 (February 9, 2024).
      • January–February 2024
      • Article

      Leaders Must React: A Framework for Responding to Unforeseen Events

      By: Nitin Nohria
      To be successful, CEOs must articulate a compelling vision, align people around it, and motivate them to execute it. But there’s one thing that can make or break them: how they respond in real time to unforeseen events.

      On average, addressing unexpected... View Details
      Keywords: Crisis Management; Management Skills; Leadership Style
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      Nohria, Nitin. "Leaders Must React: A Framework for Responding to Unforeseen Events." Harvard Business Review 102, no. 1 (January–February 2024): 51–55.
      • August 2023 (Revised February 2024)
      • Case

      Toby Norman: Is Passion Enough for Simprints to Thrive?

      By: Jon M. Jachimowicz, Amram Migdal and Max Hancock
      As co-founder and CEO of Simprints—a social enterprise with the mission to “transform the way the world fights poverty"—Toby Norman was at a crossroads. His organization had developed ground-breaking technology used to verify aid delivery, reached more than 2.5 million... View Details
      Keywords: Mission and Purpose; Motivation and Incentives; Social Enterprise; Employees; Growth and Development Strategy
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      Jachimowicz, Jon M., Amram Migdal, and Max Hancock. "Toby Norman: Is Passion Enough for Simprints to Thrive?" Harvard Business School Case 424-015, August 2023. (Revised February 2024.)
      • August 2023
      • Technical Note

      Two Ways of Pursuing a Calling

      By: Leslie Perlow and Hannah Weisman
      Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus. View Details
      Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Motivation and Incentives; Human Needs; Satisfaction; Mission and Purpose; Health Industry; Music Industry; Education Industry; Fine Arts Industry; Motion Pictures and Video Industry
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      Perlow, Leslie, and Hannah Weisman. "Two Ways of Pursuing a Calling." Harvard Business School Technical Note 424-023, August 2023.
      • May–June 2023
      • Article

      Unmasking Behaviors During the Pandemic with Video Analytics

      By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
      In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details
      Keywords: COVID-19 Pandemic; Social Influence; Social Norms; Health Pandemics; Behavior
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      Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Unmasking Behaviors During the Pandemic with Video Analytics." Marketing Science 42, no. 3 (May–June 2023): 440–450.
      • April 19, 2023
      • Editorial

      Extreme Views Are More Attractive Than Moderate Ones

      By: Amit Goldenberg
      Do you ever feel like everyone on social media has a more extreme viewpoint than your own? We often blame social media companies for the cacophony of politically extreme opinions around us. After all, these companies are generally motivated to promote the most... View Details
      Keywords: Social Media; Networks
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      Goldenberg, Amit. "Extreme Views Are More Attractive Than Moderate Ones." Scientific American (website) (April 19, 2023).
      • April 2023
      • Article

      Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below

      By: Ting Zhang, Dan Wang and Adam D. Galinsky
      Although mentorship is vital for individual success, potential mentors often view it as a costly burden. To understand what motivates mentors to overcome this barrier and more fully engage with their mentees, we introduce a new construct, learning direction, which... View Details
      Keywords: Mentoring; Learning Direction; Interpersonal Communication; Learning; Leadership Development
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      Zhang, Ting, Dan Wang, and Adam D. Galinsky. "Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below." Academy of Management Journal 66, no. 2 (April 2023): 604–637.
      • March 2023 (Revised May 2023)
      • Case

      OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

      By: Linda A. Hill and Lydia Begag
      It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details
      Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States
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      Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)." Harvard Business School Case 423-072, March 2023. (Revised May 2023.)
      • 2023
      • Working Paper

      'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins

      By: Stephanie C. Lin, Julian J. Zlatev and Dale T. Miller
      We identify and document an “overdetermined outcome defense” which occurs when one learns that circumstances besides one’s own actions were sufficient to produce a negative effect (e.g., deciding not to go to the gym, but later discovering that the gym had been... View Details
      Keywords: Moral Sensibility; Decision Making; Outcome or Result; Behavior
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      Lin, Stephanie C., Julian J. Zlatev, and Dale T. Miller. "'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins." Harvard Business School Working Paper, No. 23-045, January 2023.
      • September 2022
      • Article

      The Limits of Inconspicuous Incentives

      By: Leslie K. John, Hayley Blunden, Katherine Milkman, Luca Foschini and Bradford Tuckfield
      Managers and policymakers regularly rely on incentives to encourage valued behaviors. While incentives are often successful, there are also notable and surprising examples of their ineffectiveness. Why? We propose a contributing factor may be that they are not... View Details
      Keywords: Motivation and Incentives; Behavior
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      John, Leslie K., Hayley Blunden, Katherine Milkman, Luca Foschini, and Bradford Tuckfield. "The Limits of Inconspicuous Incentives." Art. 104180. Organizational Behavior and Human Decision Processes 172 (September 2022).
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