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- September 2017 (Revised November 2018)
- Case
Marriott International: The Next 90 Years
By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details
Keywords: Airbnb; Competitiveness; Threats; Disruption; Lodging Industry; Long-term Growth; Loyalty Program; Marriot; Online Platforms; Online Travel Agencies; Digital Platforms; Disruptive Innovation; Competitive Strategy; Competition; Customer Focus and Relationships; Customer Satisfaction; Internet and the Web; Tourism Industry; Tourism Industry; Tourism Industry
- September 2016
- Case
Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry
By: Howard H. Stevenson and Michael J. Roberts DBA
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the... View Details
- September 2015
- Technical Note
The On-Demand Economy
By: Cynthia A. Montgomery, James Weber and Elizabeth Anne Watkins
This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several companies including Uber and Airbnb that exemplify this new mode of competition, a model that threatens to disrupt traditional firms. Uber provides... View Details
- July 2015 (Revised October 2016)
- Case
China Lodging Group (A)
By: Tatiana Sandino, Shelley Xin Li and Nancy Hua Dai
This case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business,... View Details
- March 2001
- Teaching Note
U.S. Export-Import Bank and the Three Georges Dam (A) and (B) TN, The
By: George C. Lodge
Teaching Note for (9-900-017) and (9-900-018). View Details
- May 2000 (Revised July 2000)
- Case
U.S. Export-Import Bank and the Three Gorges Dam (A), The
By: George C. Lodge and Cate Reavis
Describes the dilemma Martin Kamarck faced as president of the Export-Import Bank in whether to provide U.S. companies financing for China's Three Gorges Dam project. View Details
- May 2000 (Revised July 2000)
- Case
U.S. Export-Import Bank and the Three Gorges Dam (B), The
By: George C. Lodge and Cate Reavis
Supplements the (A) case. View Details
- June 1999
- Teaching Note
Global Friction Among Information Infrastructures TN
By: George C. Lodge
Teaching Note for (9-799-152). View Details
Keywords: Information Technology Industry
- October 1998 (Revised September 1999)
- Case
Brazil Confronts an Interdependent World
By: George C. Lodge and Cate Reavis
Discusses the politics of change and how Brazilian President Fernando Henrique Cardoso, elected in 1994, has fought to promote systemic change in Brazil. While his Real Plan has stabilized inflation and attracted foreign investment, the nation's deficit continues to... View Details
- September 1996 (Revised November 1996)
- Case
World Bank (A): Under Siege
By: George C. Lodge and Carin-Isabel Knoop
Describes the issues that James Wolfensohn faces when he takes over the World Bank as president in June 1995. Presents several lines of criticism of the bank's strategy, structure, and relevance. View Details
- September 1996 (Revised January 1997)
- Case
Zambia's Agricultural Sector Investment Program
By: George C. Lodge and Carin-Isabel Knoop
- January 1994 (Revised September 1994)
- Case
Muetron Electronics: Introducing Multichip Modules
By: George C. Lodge
- September 1992 (Revised March 1998)
- Case
Japan Confronts an Interdependent World
By: George C. Lodge
Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case... View Details
- October 1991 (Revised November 1992)
- Case
Managing Health Care at Ford Motor Co.
By: George C. Lodge and Malcolm S. Salter
- May 1991
- Supplement
Allied Chemical Corp. (A), Supplement
By: George C. Lodge
Supplements the (A) case. View Details
Keywords: Chemical Industry
- January 1991
- Teaching Note
Responsible Care, Teaching Note
By: George C. Lodge
Teaching Note for (9-391-135). View Details
Keywords: Chemical Industry
- January 1991 (Revised March 1991)
- Case
Responsible Care
By: George C. Lodge and Jeffrey F. Rayport
Describes a 1989 initiative of the Chemical Manufacturer's Association (CMA) to secure chemical industry support for and implementation of a series of codes of conduct in the field of environmental health and safety. Called "Responsible Care", the program makes... View Details
- April 1989
- Teaching Note
Allied Chemical Corp. (A), Teaching Note
By: George C. Lodge
Teaching Note for (9-379-137). View Details
Keywords: Chemical Industry