Publications

April 2025
Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb

This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details

March–April 2025
Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel

Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details

Keywords: Sales; Technology Adoption; Competitive Advantage

2025
Working Paper

Turning Away from the State: Trade Shocks and Informal Insurance in Brazil

By: Paula Rettl

How does economic globalization affect vote choices? Conventional wisdom holds that voters who lose from economic integration support parties that propose expanding the welfare state. However, in the Global South, where the state is frequently weak or under-resourced,... View Details

Keywords: Global Strategy; Globalized Economies and Regions; Governance; Government Administration; Political Elections; Voting; Latin America; Brazil; South America

SSRN

February 2025
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany

January 2025
Case

AI Meets VC: The Data-Driven Revolution at Quantum Light Capital

By: Lauren Cohen, Grace Headinger and Sophia Pan

Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details

January 2025
Case

Apax Partners: Deciding Whether to Bid for Trader Corp.

By: Benjamin C. Esty and Edward A. Meyer

Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details

January–February 2025
Article

Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing

By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley

For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details

Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage

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December 2024
Case

5G Networks

By: Andy Wu, Levi Stroud and Ruth Page

This case, featuring Ajit Pai, Former Chairman of the U.S. Federal Communications Commission, explores the potential of 5G wireless networks. It illustrates how 5G works by examining its infrastructure and technological advancements. The case considers the specific... View Details

Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Technology Industry; Telecommunications Industry; United States

December 2024
Supplement

5G Networks (B)

By: Andy Wu, Levi Stroud and Ruth Page

Pre-Abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the B and C video available to students, as they may reveal key case details.

Abstract: Featuring Ajit Pai, Former... View Details

Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Technology Industry; Telecommunications Industry; United States

December 2024 (Revised March 2025)
Case

WayCool: Addressing Food Loss

By: Rajiv Lal and Kairavi Dey

Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the company with... View Details

Keywords: Agribusiness; Entrepreneurship; Business Model; Food; Supply Chain; Loss; Expansion; Distribution Channels; Agriculture and Agribusiness Industry; Asia; India; Bangalore; Chennai

November 2024
Case

Polish Agro: Where Do We Grow from Here?

By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer

By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details

November–December 2024
Article

Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing

By: Kirk Bansak and Elisabeth Paulson

This study proposes two new dynamic assignment algorithms to match refugees and asylum seekers to geographic localities within a host country. The first, currently implemented in a multi-year pilot in Switzerland, seeks to maximize the average predicted employment... View Details

Keywords: AI and Machine Learning; Refugees; Geographic Location; Employment

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November 2024
Article

Preference Externality Estimators: A Comparison of Border Approaches and IVs

By: Xi Ling, Wesley R. Hartmann and Tomomichi Amano

This paper compares two estimators—the Border Approach and an Instrumental Variable (IV) estimator—using a unified framework where identifying variation arises from “preference externalities,” following the intuition in Waldfogel (2003). We highlight two dimensions in... View Details

Keywords: Econometrics; Casual Inference; Marketing; Economics; Advertising; Mathematical Methods

October 2024
Case

Parexel: Scaling Up and Industry Dynamics

By: Regina E. Herzlinger and Ben Creo

Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details

Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry

2024
Working Paper

Foreign Influence in U.S. Politics

By: Marco Grotteria, Max Miller and S. Lakshmi Naaraayanan

This paper investigates the informational role of lobbyists in the context of foreign lobbying in the United States. Using Department of Justice data on contacts between foreign governments and US legislators, we show that exogenous shocks to these connections... View Details

Keywords: Political Economy; Public Finance; Political Connections; Foreign Lobbying

Fall, 2024
Article

Sixty Years of the Voting Rights Act: Progress and Pitfalls

By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa

We review the literature on the effects of the 1965 Voting Rights Act (VRA), which removed formal restrictions to Black political participation. After a brief description of racial discrimination suffered by Black Americans since Reconstruction, we introduce the goals... View Details

Keywords: Prejudice and Bias; Equality and Inequality; Race; Political Elections; Voting; Policy; Outcome or Result; Government Legislation

September 2024
Case

Navigating Digital Transformation at Carrefour

By: Sunil Gupta and Emilie Billaud

In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details

2024
Working Paper

The New Digital Divide

By: Mayana Pereira, Shane Greenstein, Raffaella Sadun, Prasanna Tambe, Lucia Ronchi Darre, Tammy Glazer, Allen Kim, Rahul Dodhia and Juan Lavista Ferres

We build and analyze new metrics of digital usage that leverage telemetry data collected by Microsoft during operating system updates across forty million Windows devices in U.S. households. These measures of US household digital usage are much more comprehensive than... View Details

Keywords: Mathematical Methods; Measurement and Metrics; Geographic Location; Behavior; Technology Adoption; Demographics

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2024
Article

Neyman Meets Causal Machine Learning: Experimental Evaluation of Individualized Treatment Rules

By: Michael Lingzhi Li and Kosuke Imai

A century ago, Neyman showed how to evaluate the efficacy of treatment using a randomized experiment under a minimal set of assumptions. This classical repeated sampling framework serves as a basis of routine experimental analyses conducted by today’s scientists across... View Details

Keywords: AI and Machine Learning; Research