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  • June 2023
  • Supplement

Applied Intuition (B)

By: Andy Wu
Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology. View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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Wu, Andy. "Applied Intuition (B)." Harvard Business School Multimedia/Video Supplement 723-870, June 2023. (Click here to access this supplement.)
  • Article

Behavioral and Neural Representations en route to Intuitive Action Understanding

By: Leyla Tarhan, Julian De Freitas and Talia Konkle
When we observe another person’s actions, we process many kinds of information—from how their body moves to the intention behind their movements. What kinds of information underlie our intuitive understanding about how similar actions are to each other? To address this... View Details
Keywords: Action Perception; Intuitive Similarity; Multi-arrangement; fMRI; Representational Similarity Analysis; Behavior; Perception
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Tarhan, Leyla, Julian De Freitas, and Talia Konkle. "Behavioral and Neural Representations en route to Intuitive Action Understanding." Neuropsychologia 163 (December 2021).
  • August 2009
  • Case

Intuit

By: Frank V. Cespedes
This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details
Keywords: Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy
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Cespedes, Frank V. "Intuit." Harvard Business School Case 810-018, August 2009.
  • June 2023
  • Supplement

Applied Intuition (A)

By: Andy Wu
Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023. (Click here to access this supplement.)
  • November 2000 (Revised July 2001)
  • Case

Intuit QuickBooks

By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry
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Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
  • March 1996 (Revised January 1997)
  • Case

Scott Cook and Intuit

By: James L. Heskett
Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
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Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
  • June 2014
  • Teaching Note

Intuit Inc.: Project AgriNova

By: Thomas Eisenmann
In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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Eisenmann, Thomas. "Intuit Inc.: Project AgriNova." Harvard Business School Teaching Note 814-119, June 2014.
  • January 2025
  • Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan
Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)
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Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults." Harvard Business School Case 925-018, January 2025.
  • August 2012 (Revised November 2014)
  • Case

Intuit Inc.: Project AgriNova

By: Thomas Eisenmann and Tanya Bijlani
In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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Eisenmann, Thomas, and Tanya Bijlani. "Intuit Inc.: Project AgriNova." Harvard Business School Case 813-062, August 2012. (Revised November 2014.)
  • October 2013 (Revised December 2013)
  • Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry
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Hagiu, Andrei, and Elizabeth J. Altman. "Intuit QuickBooks: From Product to Platform." Harvard Business School Case 714-433, October 2013. (Revised December 2013.)
  • March 2025
  • Supplement

Intuition Robotics: An AI Companion for Older Adults (B)

By: Amit Goldenberg, Elie Ofek and Orna Dan
Two years after Intuition Robotics opted to pursue a business-to-government contract with the New York State Office of the Aging, and put direct-to-consumer efforts on the back burner, it was at a crossroads. The partnership had been successful, and the company had... View Details
Keywords: Business Model; AI and Machine Learning; Resource Allocation; Business and Government Relations; Partners and Partnerships; Business Strategy; Health Industry; Technology Industry; New York (state, US); United States
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Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults (B)." Harvard Business School Supplement 925-019, March 2025.
  • November 2018
  • Supplement

Intuit Video Supplement II: Territorial Issues

By: Leonard A. Schlesinger and Joseph B. Fuller
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Schlesinger, Leonard A., and Joseph B. Fuller. "Intuit Video Supplement II: Territorial Issues." Harvard Business School Multimedia/Video Supplement 319-704, November 2018.
  • January 2002 (Revised March 2002)
  • Case

Intuitive Surgical - Negotiating the Deal

By: Jay O. Light and Anthony Massaro
Two cofounders of a company enter into a negotiation to set the terms of a start-up in the field of laparoscopic surgery. View Details
Keywords: Negotiation Tactics; Negotiation Style; Negotiation Deal; Health Care and Treatment; Business Startups; Health Industry
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Light, Jay O., and Anthony Massaro. "Intuitive Surgical - Negotiating the Deal." Harvard Business School Case 202-094, January 2002. (Revised March 2002.)
  • November 2018
  • Supplement

Intuit Video Supplement I: Running Better Experiments

By: Leonard A. Schlesinger and Joseph B. Fuller
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Schlesinger, Leonard A., and Joseph B. Fuller. "Intuit Video Supplement I: Running Better Experiments." Harvard Business School Multimedia/Video Supplement 319-703, November 2018.
  • June 2014
  • Supplement

Intuit Inc.: Project AgriNova PowerPoint Supplement

By: Thomas R. Eisenmann
In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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Eisenmann, Thomas R. "Intuit Inc.: Project AgriNova PowerPoint Supplement." Harvard Business School PowerPoint Supplement 814-125, June 2014.
  • March 2014
  • Teaching Note

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
Citation
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Hagiu, Andrei, and Elizabeth J. Altman. "Intuit QuickBooks: From Product to Platform." Harvard Business School Teaching Note 714-477, March 2014.
  • November 2018
  • Supplement

Intuit Video Supplement III: What We Learned

By: Leonard A. Schlesinger and Joseph B. Fuller
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Schlesinger, Leonard A., and Joseph B. Fuller. "Intuit Video Supplement III: What We Learned." Harvard Business School Multimedia/Video Supplement 319-705, November 2018.
  • February 2025
  • Teaching Note

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg and Elie Ofek
Teaching Note for HBS Case No. 925-018. View Details
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Goldenberg, Amit, and Elie Ofek. "Intuition Robotics: An AI Companion for Older Adults." Harvard Business School Teaching Note 925-026, February 2025.
  • 2013
  • Article

What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting

By: John Beshears, James J. Choi, Andreas Fuster, David Laibson and Brigitte C. Madrian
Do laboratory subjects correctly perceive the dynamics of a mean-reverting time series? In our experiment, subjects receive historical data and make forecasts at different horizons. The time series process that we use features short-run momentum and long-run partial... View Details
Keywords: Forecasting and Prediction; Cognition and Thinking
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Beshears, John, James J. Choi, Andreas Fuster, David Laibson, and Brigitte C. Madrian. "What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting." American Economic Review: Papers and Proceedings 103, no. 3 (May 2013): 570–574.
  • 1992
  • Book Review

Book Review of Intuition in Organizations: Leading and Managing Productively edited by Weston H. Agor

By: J. Polzer, K. Diekmann and M. Neale
Keywords: Leadership; Management
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Polzer, J., K. Diekmann, and M. Neale. "Book Review of Intuition in Organizations: Leading and Managing Productively edited by Weston H. Agor." Journal of Organizational Behavior 13 (1992): 531–536.
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