Publications

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September 2024
Supplement

Allbirds: Decarbonizing Fashion (B)

By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg

The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

January 2011
Supplement

Vodafone in Japan (C)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki

An update to Vodafone cases A and B, describing Softbank's acquisition of Vodafone and its performance in Japan. View Details

Keywords: Acquisition; Cross-Cultural and Cross-Border Issues; Knowledge Acquisition; Performance; Motivation and Incentives; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan

December 2010 (Revised February 2012)
Case

Vodafone in Japan (A)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki

Despite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of their mobile phone unit. But was it simply the calm before the storm? View Details

Keywords: Business Subsidiaries; Global Strategy; Knowledge Acquisition; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan

December 2010 (Revised January 2012)
Supplement

Vodafone in Japan (B)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki

By 2005, Vodafone Group was losing its footing in the sophisticated Japanese telecom market. What were they doing wrong? Should they cut their losses and leave Japan, or could they learn from mistakes and turn things around? View Details

Keywords: Business Subsidiaries; Profit; Cross-Cultural and Cross-Border Issues; Knowledge Acquisition; Market Entry and Exit; Operations; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan

2009
Working Paper

Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance

By: Robert S. Huckman and Bradley R. Staats

In this paper, we consider how the structures of tasks and teams interact to affect team performance. We study the effects of diversity in experience on a team's ability to respond to task changes, by separately examining interpersonal team diversity (i.e., differences... View Details

Keywords: Familiarity; Knowledge Use and Leverage; Groups and Teams; Projects; Experience and Expertise; Diversity; India

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2008
Working Paper

Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem

By: Robert S. Huckman and Bradley R. Staats

Prior work in organizational learning has failed to find a consistent effect of variation in experience on performance. While some studies find a positive relationship between these two variables, others find no effect or even a negative relationship. In this paper, we... View Details

Keywords: Experience and Expertise; Learning; Knowledge Acquisition; Knowledge Use and Leverage; Organizational Culture; Performance Improvement; Groups and Teams; Familiarity; India

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July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

April 1999
Article

Diversification Strategies of British Trading Companies: Harrisons & Crosfield c1900-c1980

By: G. Jones and Judith Wale

This article examines the diversification strategies and organisational competencies of Harrisons & Crosfield, a British-based multinational, between 1900 and 1980. There is an accumulating body of case study evidence on the historical evolution of British... View Details

Keywords: Organizational Change and Adaptation; Diversification; Knowledge Use and Leverage; Competency and Skills; Great Britain

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February 1996 (Revised April 2003)
Case

WPP--Integrating Icons to Leverage Knowledge

By: Joseph L. Bower

Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts? View Details

Keywords: Knowledge Use and Leverage; Leadership; Marketing; Networks; Diversification