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Show Results For
- All HBS Web
(1,146)
- People (6)
- News (479)
- Research (387)
- Events (2)
- Multimedia (12)
- Faculty Publications (77)
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- December 2015
- Article
Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization
By: Geoffrey Jones and Christos Pitelis
This article explores the role of entrepreneurial imagination on the international expansion of multinational enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and... View Details
Keywords: Imagination; Globalization; History; Entrepreneurship; Multinational Firms and Management; Africa; Asia; Europe; North and Central America
Jones, Geoffrey, and Christos Pitelis. "Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization." Journal of International Management 21, no. 4 (December 2015): 309–321.
- October 2003 (Revised December 2003)
- Case
Orange Imagineering
By: Joseph B. Lassiter III and Todd H Thedinga
As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange... View Details
Keywords: Corporate Entrepreneurship; Research and Development; Business Startups; Acquisition; Telecommunications Industry; United States; Europe
Lassiter, Joseph B., III, and Todd H Thedinga. "Orange Imagineering." Harvard Business School Case 804-048, October 2003. (Revised December 2003.)
- January 1, 2011
- Book Review
Prosperity, Real or Imagined
By: Nancy F. Koehn
Koehn, Nancy F. "Prosperity, Real or Imagined." New York Times (January 1, 2011). (Book Review.)
- Article
Marketing's Forthcoming Age of Imagination
By: G. Zaltman
Zaltman, G. "Marketing's Forthcoming Age of Imagination." AMS Review 6, nos. 3-4 (December 2016): 99–115.
- March–April 2007
- Article
Imagine a World Without Limits
By: Blythe J. McGarvie
McGarvie, Blythe J. "Imagine a World Without Limits." Shattered: Breaking the Glass Ceiling (March–April 2007).
- Jun 2010
- Conference Presentation
Imagining the Future of Leadership
By: Scott Snook
Keywords: Leadership
- June 1, 2016
- Comment
Imagine an Economy Without Wall Street
By: Nitin Nohria
Nohria, Nitin. "Imagine an Economy Without Wall Street." Wall Street Journal (June 1, 2016).
- June 2007 (Revised June 2008)
- Case
GE's Imagination Breakthroughs: The Evo Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
- December 2024
- Exercise
Airbnb: Imagining a Guest Loyalty Program
- September 2008 (Revised May 2010)
- Supplement
GE's Imagination Breakthrough: The EVO Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
- March 2008 (Revised November 2012)
- Teaching Note
GE's Imagination Breakthroughs: The Evo Project (TN)
Teaching Note for [907048]. View Details
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- May 2025
- Article
Imagining the Future: Memory, Simulation and Beliefs
By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details
Bordalo, Pedro, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Imagining the Future: Memory, Simulation and Beliefs." Review of Economic Studies 92, no. 3 (May 2025): 1532–1563.
- 1996
- Chapter
Commercial Technology: Imaginative Understanding of User Needs
By: D. A. Leonard and J. Doyle
- 2013
- Working Paper
Inequality and Decision Making: Imagining a New Line of Inquiry
By: David Moss, Anant Thaker and Howard Rudnick
The substantial increase in inequality in the United States over the past three decades has provoked considerable debate, with some analysts characterizing rising inequality as among the greatest threats facing the nation and others dismissing it as little more than a... View Details
Keywords: Equality and Inequality; Income; Decision Making; Government and Politics; Economics; United States
Moss, David, Anant Thaker, and Howard Rudnick. "Inequality and Decision Making: Imagining a New Line of Inquiry." Harvard Business School Working Paper, No. 13-099, June 2013.
- July 2022
- Case
Bringing Ideas to Life: The Story of Paul English
By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
Paul English is one of the most imaginative innovators of his generation. This case explores his process of creative idea generation. The case includes an exercise for students to generate value-creating ideas from scratch. View Details
- 1997
- Chapter
The Imagination to Innovate, the Professionalism to Perform, and the Openness to Collaborate: The Leading the Change-Adept Organization
Keywords: Creativity; Innovation and Invention; Performance Expectations; Cooperation; Leading Change; Organizational Change and Adaptation
Kanter, Rosabeth M. "The Imagination to Innovate, the Professionalism to Perform, and the Openness to Collaborate: The Leading the Change-Adept Organization." In Rosabeth Moss Kanter on the Frontiers of Management, by R. M. Kanter. Boston: Harvard Business School Press, 1997.
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
The recent rollout of ChatGPT by OpenAI has set the world abuzz about the potential of artificial intelligence. But whatever happened to the last tech phenomenon, the “metaverse”? The once-heavily hyped future of immersive 3D technology seems to have drifted into the... View Details
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
Entrepreneurs aren’t short on ideas for exciting new products or companies, but they are often short-sighted when it comes to finding ways to fund and build those projects. “There is a huge amount of discussion about how you come up with a new entrepreneurial... View Details
- September 1994 (Revised August 2003)
- Exercise
EXTEND Simulation Exercises in Process Analysis (C), Exercise Three
By: Roy D. Shapiro
Third set of exercises meant to be used with EXTEND, a simulation system created by Imagine That, Inc. of San Jose, California. These exercises allow students to investigate the impact of variable processing times on the performance of simple in-line processes.... View Details
Keywords: Business Processes
Shapiro, Roy D. "EXTEND Simulation Exercises in Process Analysis (C), Exercise Three." Harvard Business School Exercise 695-021, September 1994. (Revised August 2003.)