Filter Results:
(379)
Show Results For
- All HBS Web
(1,930)
- People (4)
- News (580)
- Research (379)
- Multimedia (45)
- Faculty Publications (91)
Show Results For
- All HBS Web
(1,930)
- People (4)
- News (580)
- Research (379)
- Multimedia (45)
- Faculty Publications (91)
Page 1 of 379
Results →
Sort by
- Teaching Interest
Online Teaching
By: V.G. Narayanan
I teach introductory financial reporting online through HBS Online. View Details
Keywords: Online
- August 2020 (Revised October 2024)
- Case
Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised October 2024.)
- Teaching Interest
Scaling Ventures, HBS Online
This course is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Topics include optimal growth rate, recruiting and motivating... View Details
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
"If he got it wrong, then he would try and figure it out," he says. "You learn from making mistakes; it's a very exploratory style of learning." Narayanan became intrigued with the differences in learning styles online... View Details
- February 2021
- Teaching Note
Digital Marketing at HBS Online Teaching Note
By: Sunil Gupta and Rajiv Lal
- February 2021
- Supplement
Digital Marketing at HBS Online Teaching Note Supplement
By: Sunil Gupta and Rajiv Lal
- August 2020 (Revised January 2021)
- Supplement
Case Exhibits for Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
- December 2015
- Teaching Plan
Managing Online Reviews on TripAdvisor
By: Thales S. Teixeira and Matthew G. Preble
This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "Managing Online Reviews on TripAdvisor," HBS No. 514-071. View Details
- May 2021 (Revised February 2025)
- Teaching Note
Migros Turkey: Scaling Online Operations
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
current model is artificial and static, and far removed from everyday social interaction," says Jeana H. Frost, who along with Michael I. Norton and Dan Ariely is taking an academic look at online dating and how it can be improved.... View Details
- March 2017
- Teaching Note
AmazonFresh: Rekindling the Online Grocery Market
By: Rory McDonald
Teaching Note for HBS No. 615-013. View Details
- April 2015
- Teaching Note
International Macroeconomics — An Online Tutorial
By: Laura Alfaro and Elizabeth A. Meyer
This is the Teaching Note to accompany "International Macroeconomics", HBS Tutorial 715-702. View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose... View Details
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- October 2021
- Teaching Note
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Teaching Note for HBS Case No. 621-056. View Details
- May 2021 (Revised February 2025)
- Teaching Note
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details
Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
science matters. We have a class, it's a very popular class at the Harvard Business School. Some of you will take it in the spring if you're HBS students in the MBA program second year. It's called Leadership and Happiness. And here's... View Details
Keywords: by HBS Staff