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- March 2011 (Revised November 2013)
- Case
The Dutch Flower Cluster
By: Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam
Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in... View Details
Keywords: Globalization; Auctions; Industry Clusters; Competition; Competitive Advantage; Agriculture and Agribusiness Industry; Netherlands
Porter, Michael E., Jorge Ramirez-Vallejo, and Fred van Eenennaam. "The Dutch Flower Cluster." Harvard Business School Case 711-507, March 2011. (Revised November 2013.)
- April 1990 (Revised December 1992)
- Case
Cut Flower Industry in Colombia (Abridged)
By: James E. Austin
The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details
Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia
Austin, James E. "Cut Flower Industry in Colombia (Abridged)." Harvard Business School Case 390-109, April 1990. (Revised December 1992.)
- May 2011
- Teaching Note
The Dutch Flower Cluster (TN)
By: Jorge Ramirez-Vallejo and Michael E. Porter
Teaching Note for 711507. View Details
Keywords: Customer Value and Value Chain; Auctions; Industry Clusters; Competition; Plant-Based Agribusiness; Netherlands; China; Colombia; Ecuador; Kenya
Ramirez-Vallejo, Jorge, and Michael E. Porter. "The Dutch Flower Cluster (TN)." Harvard Business School Teaching Note 711-534, May 2011.
- 24 Feb 2003
- Research & Ideas
In Troubled Africa, Botswana Flowers
Debora L. Spar's research in Africa has looked at the diamond industry, the AIDS crisis, and the democratization of South Africa since apartheid. Now she has turned her attention to Botswana, where an era of sustained growth has been under-researched. Working with... View Details
Keywords: by Cynthia Churchwell
- December 1978 (Revised September 1982)
- Case
Cut Flower Industry in Colombia
By: James E. Austin
Keywords: Colombia
Austin, James E. "Cut Flower Industry in Colombia." Harvard Business School Case 379-071, December 1978. (Revised September 1982.)
- 11 Apr 2023
- Cold Call Podcast
A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry
- June 1990
- Teaching Note
Cut Flower Industry in Colombia (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-390-109). View Details
- 2000
- Chapter
When a Thousand Flowers Bloom: Structural, Collective, and Social Conditions for Innovation in Organizations
By: R. M. Kanter
Kanter, R. M. "When a Thousand Flowers Bloom: Structural, Collective, and Social Conditions for Innovation in Organizations." In Research in Organizational Behavior. Vol. 22, edited by B. Staw and R. Sutton. Elsevier Science, 2000. (Reprintings include: The Evolution and Adaptation of Organizations, edited by B. Staw and L.L. Cummings. Greenwich, Conn: JAI Press, 1990; Knowledge Management and Organizational Design, edited by P.S. Myers. Boston: Butterworth-Heinemann, 1996, pp. 93-132; Entrepreneurship: The Social Science View, edited by R. Swedberg. Oxford University Press, 2000.)
- December 2013 (Revised July 2015)
- Case
VP Group: Vegpro Grows Beyond Kenya
By: Jose Alvarez and Natalie Kindred
In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details
Keywords: James Cartwright; Bharat Patel; Umang Patel; Vegpro; VP Group; Kenya; Nairobi; Africa; Vegetables; Flowers; Marks ＆ Spencer; Sainsbury's; Horticulture; Sugar; Growth; Diversification; Freighting; Agribusiness; Plant-Based Agribusiness; Trade; Marketing; Marketing Strategy; Vertical Integration; Supply Chain; Employees; Growth and Development Strategy; Agriculture and Agribusiness Industry; Shipping Industry; Kenya; Nairobi; Africa; United Kingdom; Europe; Ethiopia; Ghana
Alvarez, Jose, and Natalie Kindred. "VP Group: Vegpro Grows Beyond Kenya." Harvard Business School Case 514-055, December 2013. (Revised July 2015.)
- November 1991 (Revised October 1995)
- Case
Calyx & Corolla
By: Walter J. Salmon and David Wylie
Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details
Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States
Salmon, Walter J., and David Wylie. "Calyx & Corolla." Harvard Business School Case 592-035, November 1991. (Revised October 1995.)
- December 2005 (Revised August 2006)
- Case
Bloemenveiling Aalsmeer
By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details
Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands
Oberholzer-Gee, Felix, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Bloemenveiling Aalsmeer." Harvard Business School Case 706-441, December 2005. (Revised August 2006.)
- August 2023
- Case
Floward
By: Krishna Palepu and Namrata Arora
In 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from... View Details
Keywords: Initial Public Offering; Expansion; Growth and Development Strategy; E-commerce; Information Technology Industry; Middle East; North Africa; Saudi Arabia; Kuwait; United Arab Emirates; Jordan
Palepu, Krishna, and Namrata Arora. "Floward." Harvard Business School Case 124-010, August 2023.
- November 2010 (Revised July 2011)
- Case
FreshTec: Revolutionizing Fresh Produce
By: Jose B. Alvarez and Ryan Johnson
Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details
Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry
Alvarez, Jose B., and Ryan Johnson. "FreshTec: Revolutionizing Fresh Produce." Harvard Business School Case 511-059, November 2010. (Revised July 2011.)
- 07 Jun 2011
- First Look
First Look: June 7
case:http://cb.hbsp.harvard.edu/cb/product/811059-PDF-ENG The Dutch Flower Cluster Michael E. Porter, Jorge Ramirez-Vallejo, and Fred van EenennaamHarvard Business School Case 711-507 Describes the Dutch View Details
Keywords: Sean Silverthorne
- December 2014 (Revised August 2015)
- Case
Muñoz Group: Sustaining Global Vertical Integration Through Innovation
By: Jose B. Alvarez and Annelena Lobb
Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details
Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Agriculture and Agribusiness Industry; North and Central America
Alvarez, Jose B., and Annelena Lobb. "Muñoz Group: Sustaining Global Vertical Integration Through Innovation." Harvard Business School Case 515-011, December 2014. (Revised August 2015.)
- August 2022 (Revised October 2022)
- Case
Sian Flowers: Fresher by Sea?
By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details
Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
Shih, Willy C., Michael W. Toffel, and Pippa Tubman Armerding. "Sian Flowers: Fresher by Sea?" Harvard Business School Case 623-008, August 2022. (Revised October 2022.)
- December 2007 (Revised February 2017)
- Case
Vegpro Group: Growing in Harmony
By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
- May 2023
- Supplement
Sian Flowers: Fresher by Sea - Video Supplement
By: Willy C. Shih
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details
Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe
Shih, Willy C. "Sian Flowers: Fresher by Sea - Video Supplement." Harvard Business School Multimedia/Video Supplement 623-713, May 2023.
- December 2007
- Article
Adoption of Information Technology under Network Effects
By: Deishin Lee and Haim Mendelson
Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details
Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption
Lee, Deishin, and Haim Mendelson. "Adoption of Information Technology under Network Effects." Information Systems Research 18, no. 4 (December 2007).
- Winter 2020
- Article
The Sky above and the Mud below: Two Books about Steve Jobs
Steve Jobs was the most charismatic businessperson in the modern era. When he died, on October 5, 2011, Apple was inundated with condolence messages from all over the United States and from around the world. These notes were sent not only to Apple headquarters in... View Details
Tedlow, Richard S. "The Sky above and the Mud below: Two Books about Steve Jobs." Business History Review 94, no. 4 (Winter 2020): 835–852. (Review essay.)