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  • May 2008
  • Teaching Note

Vegpro Group: Growing in Harmony (TN)

By: David E. Bell and Mary L. Shelman
Teaching Note for [508-001]. View Details
Keywords: Plant-Based Agribusiness; Customers; Production; Price; Ethics; Environmental Sustainability; Development Economics; Supply Chain; Agriculture and Agribusiness Industry; Europe; United Kingdom; Kenya
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  • December 2007 (Revised February 2017)
  • Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
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