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    • All HBS Web  (59)
      • Faculty Publications  (16)

      Cognitive UncertaintyRemove Cognitive Uncertainty →

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      • May 2025
      • Article

      Imagining the Future: Memory, Simulation and Beliefs

      By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
      How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details
      Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking
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      Bordalo, Pedro, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Imagining the Future: Memory, Simulation and Beliefs." Review of Economic Studies 92, no. 3 (May 2025): 1532–1563.
      • January 2024
      • Case

      Frank Cornelissen: The Great Sulfite Debate (A)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adaptation; Expansion; Weather; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024.
      • January 2024
      • Teaching Note

      Frank Cornelissen: The Great Sulfite Debate (A) & (B)

      By: Tiona Zuzul
      Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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      Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
      • January 2024
      • Supplement

      Frank Cornelissen: The Great Sulfite Debate (B)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
      • 2023
      • Working Paper

      Complexity and Hyperbolic Discounting

      By: Benjamin Enke, Thomas Graeber and Ryan Oprea
      A large literature shows that people discount financial rewards hyperbolically instead of exponentially. While discounting of money has been questioned as a measure of time preferences, it continues to be highly relevant in empirical practice and predicts a wide range... View Details
      Keywords: Hyperbolic Discounting; Present Bias; Bounded Rationality; Cognitive Uncertainty; Behavioral Finance
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      Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Complexity and Hyperbolic Discounting." Harvard Business School Working Paper, No. 24-048, February 2024.
      • August 2023 (Revised December 2023)
      • Case

      Automating Morality: Ethics for Intelligent Machines

      By: Joseph L. Badaracco Jr. and Tom Quinn
      As autonomy became a more significant part of modern life – most notably in autonomous vehicles (AVs), such as Teslas – ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less... View Details
      Keywords: Cost vs Benefits; Judgments; Fairness; Moral Sensibility; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Technology Adoption; Risk and Uncertainty; Cognition and Thinking; Technological Innovation; Auto Industry; Technology Industry; Africa; Asia; Europe; North and Central America; Oceania; South America
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      Badaracco, Joseph L., Jr., and Tom Quinn. "Automating Morality: Ethics for Intelligent Machines." Harvard Business School Case 324-007, August 2023. (Revised December 2023.)
      • 2023
      • Working Paper

      Complexity and Time

      By: Benjamin Enke, Thomas Graeber and Ryan Oprea
      We provide experimental evidence that core intertemporal choice anomalies -- including extreme short-run impatience, structural estimates of present bias, hyperbolicity and transitivity violations -- are driven by complexity rather than time or risk preferences. First,... View Details
      Keywords: Decision Choices and Conditions; Motivation and Incentives
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      Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Complexity and Time." NBER Working Paper Series, No. 31047, March 2023.
      • 2023
      • Working Paper

      Cognitive Uncertainty in Intertemporal Choice

      By: Benjamin Enke and Thomas Graeber
      This paper studies the relevance of cognitive uncertainty – subjective uncertainty over one's utility-maximizing action – for understanding and predicting intertemporal choice. The main idea is that when people are cognitively noisy, such as when a decision is complex,... View Details
      Keywords: Cognitive Uncertainty; Intertemporal Choice; Cognition and Thinking; Complexity; Decision Choices and Conditions
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      Enke, Benjamin, and Thomas Graeber. "Cognitive Uncertainty in Intertemporal Choice." NBER Working Paper Series, No. 29577, December 2021. (R&R at The Quarterly Journal of Economics.)
      • March 2021
      • Article

      Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment

      By: Yang Xiang, Thomas Graeber, Benjamin Enke and Samuel Gershman
      This paper theoretically and empirically investigates the role of Bayesian noisy cognition in perceptual judgment, focusing on the central tendency effect: the well-known empirical regularity that perceptual judgments are biased towards the center of the... View Details
      Keywords: Visual Perception; Bayesian Modeling; Perception; Judgments
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      Xiang, Yang, Thomas Graeber, Benjamin Enke, and Samuel Gershman. "Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment." Attention, Perception, & Psychophysics (March 2021): 1–11.
      • January 2021
      • Article

      A Model of Relative Thinking

      By: Benjamin Bushong, Matthew Rabin and Joshua Schwartzstein
      Fixed differences loom smaller when compared to large differences. We propose a model of relative thinking where a person weighs a given change along a consumption dimension by less when it is compared to bigger changes along that dimension. In deterministic settings,... View Details
      Keywords: Relative Thinking; Econometric Models; Behavior; Cognition and Thinking
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      Bushong, Benjamin, Matthew Rabin, and Joshua Schwartzstein. "A Model of Relative Thinking." Review of Economic Studies 88, no. 1 (January 2021): 162–191.
      • October 2019
      • Case

      Feeling Machines: Emotion AI at Affectiva

      By: Shane Greenstein and John Masko
      In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details
      Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States
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      Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
      • October 2018 (Revised August 2019)
      • Case

      Everybody Knows: Russia and the Election

      By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
      Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
      Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
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      Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
      • 2018
      • Chapter

      An Integrated Model of Dynamic Problem Solving within Organizational Constraints

      By: Johnathan R. Cromwell, Teresa M. Amabile and Jean-François Harvey
      Book Abstract: Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a... View Details
      Keywords: Organizations; Problems and Challenges; Creativity
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      Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey. "An Integrated Model of Dynamic Problem Solving within Organizational Constraints." In Individual Creativity in the Workplace, edited by Roni Reiter-Palmon, Victoria Kennel, and James C. Kaufman. San Diego, CA: Academic Press, 2018.
      • August 2018
      • Article

      Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products

      By: Goran Calic and Sébastien Hélie
      Paradoxes are an unavoidable part of work life. The unusualness of attempting to simultaneously satisfy contradictory imperatives can result in creative outcomes that simultaneously satisfy both imperatives by inducing search for, and selection of, novel and useful... View Details
      Keywords: Creativity; Cognition and Thinking; Business or Company Management; Performance
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      Calic, Goran, and Sébastien Hélie. "Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products." Art. 1489. Frontiers in Psychology 9 (August 2018).
      • May 2012
      • Supplement

      Columbia's Final Mission (Abridged) (B)

      By: Amy C. Edmondson and Kerry Herman
      Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Risk and Uncertainty; Organizational Change and Adaptation; Leadership; Corporate Disclosure; Groups and Teams; Decision Making; Organizational Culture; Public Administration Industry; Aerospace Industry
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      Edmondson, Amy C., and Kerry Herman. "Columbia's Final Mission (Abridged) (B) ." Harvard Business School Supplement 612-096, May 2012.
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

      By: Alan D. MacCormack
      Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 3: Expanding Diversity." Harvard Business School Module Note 606-126, March 2006.
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