Autonomous Vehicles - Publications - Faculty & Research - Harvard Business School

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November 2019
Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller

Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details

Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry

Article

The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities

By: Jurgen Weiss, Ryan Hledik, Roger Lueken, Tony Lee and Will Gorman

The intersection of autonomous vehicles, ride sharing and transportation electrification could have significant implications for electric utilities. This paper analyses how the development of shared autonomous electric vehicles may make electrified transportation more... View Details

Keywords: Electrification; Autonomous Vehicle; Electric Vehicle; Electric Utility; Rate Design; Regulation; Energy; Transportation; Energy Industry; Transportation Industry; Auto Industry

Forthcoming
Article

Public Perception and Autonomous Vehicle Liability

By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo

The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details

Keywords: Moral Sensibility; Judgments; Legal Liability; Insurance; Perception

January 2023 (Revised November 2024)
Case

Autonomous Vehicles in 2022

By: Christopher Stanton, William R. Kerr, Allison Ciechanover and Matt Higgins

February 2022 (Revised March 2022)
Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi

In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details

Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe

17 Aug 2021
News

Can Autonomous Vehicles Drive with Common Sense?

12 May 2020
Cold Call Podcast

Autonomous Vehicles Are Ready to Disrupt Society, Business—and You

Keywords: Re: Elie Ofek & William R. Kerr; Auto

January 2022 (Revised March 2022)
Teaching Note

General Motors and Autonomous Vehicle Regulation

By: Hong Luo

Teaching Note for HBS Case No. 718-496. View Details

February 2018 (Revised December 2019)
Case

General Motors and Autonomous Vehicle Regulation

By: Hong Luo, Esther Yan and Taro Tan

26 Oct 2023 - 28 Oct 2023
Conference Presentation

Public Perception and Autonomous Vehicle Liability

By: Julian De Freitas, X. Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo

12 May 2020
News

Autonomous Vehicles are Ready to Disrupt Society, Business, and You

2024
Conference Presentation

Public Perception and Autonomous Vehicle Liability

By: Julian De Freitas, X Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo

March 2021
Article

Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage

By: Julian De Freitas and Mina Cikara

Should self-driving vehicles be prejudiced, e.g., deliberately harm the elderly over young children? When people make such forced-choices on the vehicle’s behalf, they exhibit systematic preferences (e.g., favor young children), yet when their options are unconstrained... View Details

Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Moral Outrage; Moral Sensibility; Judgments; Transportation; Policy

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17 Nov 2023 - 20 Nov 2023
Conference Presentation

Autopilot or Copilot? Label Mismarketing and Autonomous Vehicle Liability

By: Stuti Agarwal and Julian De Freitas

March 2022 (Revised February 2024)
Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins

Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

January 2018 (Revised March 2019)
Case

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry

June 2023
Supplement

Applied Intuition (A)

Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

Article

Doubting Driverless Dilemmas

By: Julian De Freitas, Sam E. Anthony, Andrea Censi and George A. Alvarez

The alarm has been raised on so-called driverless dilemmas, in which autonomous vehicles will need to make high-stakes ethical decisions on the road. We argue that these arguments are too contrived to be of practical use, are an inappropriate method for making... View Details

Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Transportation; Ethics; Judgments; Policy

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September 2022 (Revised May 2024)
Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere

In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details

Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States

December 2018
Teaching Note

Autonomous Vehicles: The Rubber Hits the Road…but When?

By: William Kerr and James Palano

The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Management; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry

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