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December 2023
Case

The American Bully XL

By: Robin Greenwood, Richard S. Ruback, Johnathan Sun and Robert Ialenti

The American Bully XL, first introduced to the United Kingdom around 2014, had been held responsible for a disproportionate share of both dog-related attacks and deaths. The case discusses the announcement, in October 2023, that the dog breed would be added to a list... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Government Administration; Laws and Statutes; Risk and Uncertainty; United Kingdom

December 2021
Case

Danish Crown: Feeding the Future

By: David E. Bell, Damien P. McLoughlin, Daniela Beyersdorfer and Mette Fuglsang Hjortshoej

Danish Crown, one of the world’s largest exporters of pork meat and one of Europe’s top five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Food; Environmental Management; Climate Change; Environmental Sustainability; Nutrition; Cooperative Ownership; Change Management; Transition; Leadership; Leading Change; Marketing; Product Marketing; Corporate Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Europe; Denmark

February 2020
Supplement

Coaching Makena Lane

By: Ethan Bernstein

Video Supplement for "Coaching Makena Lane," product number 418-031. Videos include a collection of ~3 minute animated videos of 5 celebrity coaches answering the same 2 questions participants are asked in the teaching plan: 1. How would you evaluate Makena Lane’s... View Details

Keywords: Executive Coaching; Leadership Style; Performance Evaluation; Personal Development and Career

November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; China

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

December 2018 (Revised May 2019)
Case

Darling Ingredients International

By: David E. Bell and Natalie Kindred

Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details

December 2017 (Revised January 2018)
Case

Alltech

By: David E. Bell and Natalie Kindred

Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details

Article

Kill or Die: Moral Judgment Alters Linguistic Coding of Causality

By: Julian De Freitas, Peter DiScioli, Jason Nemirow, Maxim Massenkoff and Steven Pinker

What is the relationship between the language people use to describe an event and their moral judgments? We test the hypothesis that moral judgment and causative verbs rely on the same underlying mental model of people’s actions. Experiment 1a finds that participants... View Details

Keywords: Moral Cognition; Moral Psychology; Causative Verbs; Trolley Problem; Argument Structure; Moral Sensibility; Judgments

Find at Harvard

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

May 2016 (Revised December 2016)
Case

Camposol

By: David E. Bell and Natalie Kindred

With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details

November 2015 (Revised January 2016)
Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

By: Michael W. Toffel

This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details

Keywords: Supply Chain; Supply Chain Management; Welfare; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; United States; United Kingdom

March 2014
Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora

Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details

Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States

December 2011 (Revised May 2016)
Case

Marine Harvest: Leading Salmon Aquaculture

By: David E. Bell and Ryan Johnson

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details

Keywords: Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

January 2011 (Revised January 2014)
Case

Rebranding Gallagher

By: Rohit Deshpande and Keith Chi-ho Wong

Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand... View Details

Keywords: Globalized Firms and Management; Brands and Branding; Marketing Strategy; Distribution; Industrial Products Industry

September 2010 (Revised February 2013)
Background Note

The Cage-Free Egg Movement

By: Michael W. Toffel and Stephanie van Sice

Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses,... View Details

Keywords: Animal-Based Agribusiness; Governing Rules, Regulations, and Reforms; Rights; Supply Chain Management; Natural Environment; Social Issues; Competitive Strategy; Agriculture and Agribusiness Industry

November 2009 (Revised December 2009)
Case

GTC Biotherapeutics: Developing Medicines in the Milk of Goats

By: Ray A. Goldberg and Sarah Morton

GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion? View Details

Keywords: Health Care and Treatment; Animal-Based Agribusiness; Plant-Based Agribusiness; Science-Based Business; Medical Specialties; Product; Technological Innovation; Health Industry; Pharmaceutical Industry; United States

March 2009 (Revised November 2021)
Case

The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?

By: Juan Alcacer, David J. Collis and Mary Furey

Soon after Robert Iger took over as CEO of the Walt Disney Company in late 2005, he turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for producing hits such as Toy Story and Finding Nemo. Disney's own... View Details

Keywords: Mergers and Acquisitions; Decision Making; Animation Entertainment; Film Entertainment; Contracts; Distribution; Partners and Partnerships; Vertical Integration; Motion Pictures and Video Industry

October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

December 2007 (Revised April 2008)
Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman

Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details

Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry

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