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October 2016 (Revised January 2020)
Case

All Traffic Solutions

By: Rajiv Lal and Scott F. Johnson

All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details

Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States

April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

September 1991
Case

All American Pipeline

By: Timothy A. Luehrman

Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details

Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas

July 2014 (Revised November 2014)
Background Note

The Structure and Functioning of the Fashion Industry

By: Mukti Khaire and Hannah Catzen

Fashion is the quintessential social-consumption good; all consumers comply with or react to fashion. Although very few consumers actually control trends, virtually every consumer is affected by fashion and contributes to it by adopting or rejecting popular styles. A... View Details

Keywords: Fashion And Creative Industries; Fashion; Retail; Creativity; Supply and Industry; Fashion Industry; Fashion Industry

February 2009 (Revised December 2010)
Case

Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry

By: Willy C. Shih and Jyun-Cheng Wang

The government-led creation and incubation of the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like Taiwan Semiconductor... View Details

Keywords: Economic Growth; Industry Structures; State Ownership; Business and Government Relations; Competition; Semiconductor Industry; Taiwan

May 1999 (Revised March 2001)
Case

Marshall Industries

By: Jeffrey F. Rayport

Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details

Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Distribution Industry

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States

July 2010 (Revised March 2011)
Case

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher

In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising... View Details

Keywords: Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

By: John A. Quelch

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Manufacturing Industry; Manufacturing Industry

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

In an effort to survive in the new economy, some-industrial giants have tried to chart an evolutionary path that combines their industrial core with new post-industrial businesses. The companies from our study that are most clearly... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry

January 2008 (Revised January 2010)
Background Note

Finding Information for Industry Analysis

By: Jan W. Rivkin and Ann Cullen

This note provides detailed instructions on finding resources for conducting industry analysis, with a special focus on resources available at Harvard Business School. It allows students to transition from doing a Five Forces analysis on the basis of a case, where all... View Details

Keywords: Information; Five Forces Framework; Research; Competitive Strategy; Internet

22 Oct 2007
Research & Ideas

Bringing ‘Lean’ Principles to Service Industries

Thanks to the pioneering success of Toyota, the concept of a "lean" operating system has been implemented in countless manufacturing companies and even adapted for industries as diverse as insurance and healthcare. With its... View Details

Keywords: by Julia Hanna; Computer

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Video Game Industry; Japan; Asia; United States

Article

How Much Does Industry Matter, Really?

By: A. M. McGahan and M. E. Porter

In this paper, we examine the importance of year, industry, corporate-parent, and business-specific effects on the profitability of U.S. public corporations within specific 4-digit SIC categories. Our results indicate that year, industry, corporate-parent, and... View Details

Keywords: Supply and Industry; Strategy

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19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details

Keywords: by Sean Silverthorne; Retail

July 2023
Article

Deep Responsibility and Irresponsibility in the Beauty Industry

By: Geoffrey Jones

This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details

Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry

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30 Apr 2007
Research & Ideas

All Eyes on Slovakia’s Flat Tax

that have introduced a flat tax have all been in macroeconomic situations where something had to be done to foster growth and attract investments, which indicates a major trend for linking tax reform with, for instance, privatization and... View Details

Keywords: by Martha Lagace

November 1994
Teaching Note

The All American Pipeline (TN)

By: Timothy A. Luehrman

Teaching Note for (9-292-040). View Details

Keywords: Mining Industry; California; Texas

November 2021
Case

Tommy Hilfiger Adaptive: Fashion for All

By: Elizabeth A. Keenan, Sandra J. Sucher and Shalene Gupta

In Fall 2017, Tommy Hilfiger launched Tommy Hilfiger Adaptive, a line of adaptive and inclusive fashion apparel intended to make dressing easier. Now, Tommy Hilfiger is planning to launch Tommy Hilfiger Adaptive internationally in early 2020. The prospect of making... View Details

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