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      • Faculty Publications  (248)

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      • April 2025
      • Case

      Radical Transformation at Bayer: Dynamic Shared Ownership

      By: Boris Groysberg and Gamze Yucaoglu
      In 2023, Bill Anderson became CEO of Bayer AG, a 160-year-old life sciences giant looking to strengthen its pharma pipeline, manage debt, and cut through bureaucracy. His bold response: Dynamic Shared Ownership (DSO), a radical model replacing traditional hierarchies... View Details
      Keywords: Human Resources; Business Strategy; Alignment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Groysberg, Boris, and Gamze Yucaoglu. "Radical Transformation at Bayer: Dynamic Shared Ownership." Harvard Business School Case 425-061, April 2025.
      • April 2025
      • Case

      Breezm: Innovative 3D-Printed Eyewear (A)

      By: Juan Alcácer, Brian Mao Fu and Adina Wong
      In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
      Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
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      Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
      • January 2025
      • Case

      Shifting Winds: DEI in Corporate America

      By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane
      In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details
      Keywords: Disruption; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Talent and Talent Management; Customer Satisfaction; Diversity; Ethics; Corporate Accountability; Employees; Retention; Recruitment; Adaptation; Programs; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; Massachusetts; Maryland; Tennessee; District of Columbia
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      Rose, Clayton S., Maisie Wiltshire-Gordon, and David Lane. "Shifting Winds: DEI in Corporate America." Harvard Business School Case 325-017, January 2025.
      • December 2024 (Revised March 2025)
      • Case

      WayCool: Addressing Food Loss

      By: Rajiv Lal and Kairavi Dey
      Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the company with... View Details
      Keywords: Agribusiness; Entrepreneurship; Business Model; Food; Supply Chain; Loss; Expansion; Distribution Channels; Agriculture and Agribusiness Industry; Asia; India; Bangalore; Chennai
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      Lal, Rajiv, and Kairavi Dey. "WayCool: Addressing Food Loss." Harvard Business School Case 525-041, December 2024. (Revised March 2025.)
      • November 2024 (Revised January 2025)
      • Case

      Precision Agriculture at AGCO

      By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone
      In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach—retrofit... View Details
      Keywords: Mergers and Acquisitions; Customer Relationship Management; Collaborative Innovation and Invention; Organizational Culture; Sales; Alignment; Integration; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Lal, Rajiv, Alicia Dadlani, and Ai-Ling Jamila Malone. "Precision Agriculture at AGCO." Harvard Business School Case 525-032, November 2024. (Revised January 2025.)
      • November 2024
      • Case

      Polish Agro: Where Do We Grow from Here?

      By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
      By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
      Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
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      Shih, Willy C., Lena Duchene, and Daniela Beyersdorfer. "Polish Agro: Where Do We Grow from Here?" Harvard Business School Case 625-061, November 2024.
      • September–October 2024
      • Article

      Should a Family Business Accept a Returning Daughter’s Radical Proposal?

      By: John D. Macomber
      A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an... View Details
      Keywords: Succession Planning; Power Grid; Family Business; Management Succession; Emerging Markets; Business Strategy; Agriculture and Agribusiness Industry; Côte d'Ivoire
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      Macomber, John D. "Should a Family Business Accept a Returning Daughter’s Radical Proposal?" R2045M. Harvard Business Review (September–October 2024): 156–161.
      • September 2024 (Revised October 2024)
      • Case

      River Remedy: Navigating Mississippi’s Medical Marijuana Market

      By: Robin Greenwood, Richard S. Ruback and Robert Ialenti
      MBA student William Chism, the founder of a fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its... View Details
      Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competitive Strategy; Governance Controls; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Mississippi
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      Greenwood, Robin, Richard S. Ruback, and Robert Ialenti. "River Remedy: Navigating Mississippi’s Medical Marijuana Market." Harvard Business School Case 225-011, September 2024. (Revised October 2024.)
      • August 2024
      • Case

      Iogen: Decarbonizing Hard-to-Abate Sectors

      By: George Serafeim, Charlotte Foody and John Mulliken
      Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was... View Details
      Keywords: Technology; Biofuel; Market Attractiveness; Decarbonization; Technological Innovation; Climate Change; Energy; Environmental Sustainability; Transformation; Market Entry and Exit; Strategy; Energy Industry; United States; United Kingdom
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      Serafeim, George, Charlotte Foody, and John Mulliken. "Iogen: Decarbonizing Hard-to-Abate Sectors." Harvard Business School Case 125-037, August 2024.
      • August 2024
      • Background Note

      Mitigating Climate Change with Machine Learning

      By: Michael W. Toffel, Kelsey Carter, Amy Chambers, Avery Park and Susan Pinckney
      This note highlights how machine learning is being used to decarbonize (reduce GHG emissions) several key sectors including electricity, transportation, building, industrial processes, and agriculture -- and how machine learning is being used to accelerate efforts to... View Details
      Keywords: Climate; Artificial Intelligence; Adaptation; Climate Change; AI and Machine Learning; Innovation and Invention
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      Toffel, Michael W., Kelsey Carter, Amy Chambers, Avery Park, and Susan Pinckney. "Mitigating Climate Change with Machine Learning." Harvard Business School Background Note 625-014, August 2024.
      • August 2024
      • Case

      Lucky Ones Coffee: Employing People with Disabilities

      By: Richard S. Ruback, Robin Greenwood, Joe Higgins, Matthew Preble and Dave Habeeb
      Katie Holyfield and Taylor Matkins founded The Lucky Ones Coffee in 2017 with a mission to create jobs in Park City, Utah for people with intellectual and developmental disabilities. The company quickly earned strong support from the local community, and by early 2023... View Details
      Keywords: Entrepreneurship; Selection and Staffing; Growth and Development Strategy; Mission and Purpose; Service Industry; Tourism Industry; Retail Industry; Food and Beverage Industry; Utah; United States
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      Ruback, Richard S., Robin Greenwood, Joe Higgins, Matthew Preble, and Dave Habeeb. "Lucky Ones Coffee: Employing People with Disabilities." Harvard Business School Multimedia/Video Case 225-702, August 2024.
      • May 2024 (Revised March 2025)
      • Case

      MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

      By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal
      Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,... View Details
      Keywords: Business Startups; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Africa; Côte d'Ivoire
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      Gompers, Paul A., Pippa Tubman Armerding, and Temitayo Lawal. "MStudio and Djoli: Accelerating Startup Growth in Francophone Africa." Harvard Business School Case 824-183, May 2024. (Revised March 2025.)
      • May 2024
      • Case

      Naked Wines: The Profit vs. Growth Decision

      By: Benjamin C. Esty and Edward A. Meyer
      Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details
      Keywords: Profit Vs. Growth; Platform Business; Economies Of Scale; Subscription Business; Wine; Scaling; Racing; Value Creation; Network Effects; Business Startups; Small Business; Financial Management; Financial Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Profit; E-commerce; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; Australia; United Kingdom
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      Esty, Benjamin C., and Edward A. Meyer. "Naked Wines: The Profit vs. Growth Decision." Harvard Business School Case 724-462, May 2024.
      • May 2024
      • Supplement

      Forest Park Capital (A)

      By: Richard S. Ruback and Royce Yudkoff
      During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
      Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Problems and Challenges; Tourism Industry; Web Services Industry; North America; Missouri
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      Ruback, Richard S., and Royce Yudkoff. "Forest Park Capital (A)." Harvard Business School Multimedia/Video Supplement 224-719, May 2024.
      • May 2024
      • Supplement

      Forest Park Capital (B)

      By: Richard S. Ruback and Royce Yudkoff
      During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
      Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Tourism Industry; Web Services Industry; North America; Missouri
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      Ruback, Richard S., and Royce Yudkoff. "Forest Park Capital (B)." Harvard Business School Multimedia/Video Supplement 224-720, May 2024.
      • May 2024
      • Case

      HarvEast

      By: Jeremy Friedman and Natalie Kindred
      In late 2023, Dmitry Skornyakov, CEO of Ukrainian agribusiness HarvEast, was navigating the turmoil caused by Russia’s invasion of Ukraine that began in 2014 and escalated into full-scale war in February 2022. Before the full-scale invasion, HarvEast managed 127,000... View Details
      Keywords: Goods and Commodities; Natural Resources; Food; Problems and Challenges; Adaptation; Innovation and Management; Crisis Management; Logistics; Supply Chain; Risk and Uncertainty; Loss; Trust; Human Needs; War; Agriculture and Agribusiness Industry; Chile; South America; Latin America; Ukraine
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      Friedman, Jeremy, and Natalie Kindred. "HarvEast." Harvard Business School Case 724-011, May 2024.
      • April 2024
      • Teaching Plan

      Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

      By: George Serafeim, Michael Norris and ZeSean Ali
      This Teaching Plan for the case “Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab,” HBS No. 124-017, and its related products, serves to help faculty deepen students’ comprehension of business issues and energize classroom discussion.... View Details
      Keywords: Plant-Based Agribusiness; Business Model; Growth and Development Strategy; Agriculture and Agribusiness Industry
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      Serafeim, George, Michael Norris, and ZeSean Ali. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Teaching Plan 124-081, April 2024.
      • March 2024
      • Case

      From 'BIG' Ideas to Sustainable Impact at ICL Group (A)

      By: Linda A. Hill and Lydia Begag
      In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details
      Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Talent and Talent Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Israel; China; United States
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      Hill, Linda A., and Lydia Begag. "From 'BIG' Ideas to Sustainable Impact at ICL Group (A)." Harvard Business School Case 424-042, March 2024.
      • March 2024 (Revised April 2024)
      • Supplement

      From 'BIG' Ideas to Sustainable Impact at ICL Group (B)

      By: Linda A. Hill and Lydia Begag
      In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the... View Details
      Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Israel; United States; China
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      Hill, Linda A., and Lydia Begag. "From 'BIG' Ideas to Sustainable Impact at ICL Group (B)." Harvard Business School Supplement 424-043, March 2024. (Revised April 2024.)
      • February 2024
      • Supplement

      Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

      By: George Serafeim
      In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
      Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Boston; Sao Paulo
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      Serafeim, George. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Multimedia/Video Supplement 124-705, February 2024.
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