Filter Results:
(27)
Show Results For
- All HBS Web (27)
- Faculty Publications (8)
Show Results For
- All HBS Web (27)
- Faculty Publications (8)
Page 1 of 27
Results →
- February 2014 (Revised August 2014)
- Case
3D Systems
By: Karim R. Lakhani and David Lane
In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application... View Details
Keywords: 3D Printing; Business Ecosystems; 3D Systems; Growth and Development Strategy; Marketing Strategy; Copyright; Two-Sided Platforms; Product Development; Customization and Personalization; Manufacturing Industry
Lakhani, Karim R., and David Lane. "3D Systems." Harvard Business School Case 614-035, February 2014. (Revised August 2014.)
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
- April 2018
- Teaching Note
Formlabs: Selling a New 3D Printer
By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
- April 2025
- Case
Breezm: Innovative 3D-Printed Eyewear (A)
By: Juan Alcácer, Brian Mao Fu and Adina Wong
In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
- Web
Print View - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 11 Jul 2025 Print View View by Unit | View by Course Title | View by Faculty | Print View # A B C D E F G I L M N O P R S T U V W # Area Faculty Name... View Details
- December 2020 (Revised March 2021)
- Case
Made In Space, Expectations Management, and the Business of In-Space Manufacturing
By: Matthew C. Weinzierl and Mehak Sarang
After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained... View Details
Keywords: Aerospace; Space; Space Economy; 3D Printing; Manufacturing; Public-private Partnership; Partners and Partnerships; Strategy; Business and Government Relations; Aerospace Industry; Manufacturing Industry
Weinzierl, Matthew C., and Mehak Sarang. "Made In Space, Expectations Management, and the Business of In-Space Manufacturing." Harvard Business School Case 721-025, December 2020. (Revised March 2021.)
- 11 AM – 2:30 PM EDT, 06 May 2021
- Virtual Programming
SEAS Nexus: Innovation + Impact
An exosuit to relieve disability. A battery that runs on renewable energy. A 3D printer that prints living tissue. These are but a few examples of high-impact, translational research commercialized by SEAS faculty and students. Each day they leverage the breadth and... View Details
- September 2014
- Case
FormPrint Ortho500
By: Frank V. Cespedes and Alisa Zalosh
The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a... View Details
Keywords: B2B Marketing; Technological Innovation; Market Entry and Exit; Marketing Strategy; Distribution Channels; Product Development; Medical Devices and Supplies Industry
Cespedes, Frank V., and Alisa Zalosh. "FormPrint Ortho500." Harvard Business School Brief Case 915-535, September 2014.
- March 2015
- Case
BOLT: Seed Venture Capital Firm
By: William A. Sahlman and Robert F. White
BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy
Sahlman, William A., and Robert F. White. "BOLT: Seed Venture Capital Firm." Harvard Business School Multimedia/Video Case 815-702, March 2015.
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- Web
Technology & Innovation - Faculty & Research
would shape Breezm’s path to becoming a global leader in personalized eyewear. Keywords: 3D Printing ; Eyeyewear ; Growth ; Business Startups ; AI and Machine Learning ; Technological Innovation ; Growth and... View Details
- 31 Jul 2023
- News
Striving for Imperfection
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Since he left HBS in 1990, Charles Conn (MBA 1990) has built a full and varied portfolio career. Early on, he was a partner at McKinsey and then a tech executive, founding Ticketmaster-Citysearch. Today,... View Details
- 24 Jun 2021
- Blog Post
Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class
before eventually leading him to his current role at Formlabs, a 3D printing manufacturer committed to making technology accessible. While at HBS and HKS, Winston was eager to learn about for-profit business... View Details
- 01 Sep 2018
- News
Ask the Expert: Delivering the Goods
clients on e-commerce, supply chain, delivery, and global postal transformation. Here, he fields your questions about what the emerging race to your front door means for the future of last-mile delivery. Will 3D View Details
Keywords: Jen McFarland Flint
- 18 Aug 2020
- Blog Post
Innovating in the Hot Market of Cold Brew
remote now, in different parts of the country. Olivia’s apartment has become a 3D printing factory (we’re up to three 3D printers in her childhood bedroom), running almost... View Details
- 01 Dec 2014
- News
Forecasting ’15
Masses Jules Pieri (MBA 1986) Cofounder and CEO, The Grommet “The maker movement will continue to gather steam. Each of the last three years has been record-breaking in patent issuances. Why? This is what happens when tech platforms like crowdfunding and View Details
- 16 Sep 2014
- First Look
First Look: September 16
emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for View Details
Keywords: Sean Silverthorne
- 30 Oct 2018
- News
Paths of Victory
based in Montreal, allows businesses to design and order industrial equipment online through a free, web-based CAD program loaded with hundreds of designs for industrial parts that are then created via 3D View Details
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
editing in biotech, 3D printing has allowed for rapid prototyping for hardware startups, and reusable rockets have brought down the cost to build and launch a small satellite to under a million dollars. “And... View Details