Publications

June 1991 (Revised April 1995)
Case

Second Bank of the United States: Banks and Banking Before the Second Bank of the United States

Describes the problems of early banking, early attempts at central banking, achieving a sound uniform currency, and economic growth. Illustrates the problems of developing a sound money economy in a developing country and shows the difficulties of branch management in... View Details

Keywords: Currency; Business History; Central Banking; Communication; Economic Growth; Banking Industry; United States

January 2015 (Revised November 2016)
Case

Stella McCartney

By: Anat Keinan and Sandrine Crener

Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details

May 2020
Article

To Be or Not to Be Your Authentic Self? Catering to Others' Expectations and Interests Hinders Performance

By: Francesca Gino, Ovul Sezer and Laura Huang

When approaching interpersonal first meetings (e.g., job interviews), people often cater to the target’s interests and expectations to make a good impression and secure a positive outcome such as being offered the job (pilot study). This strategy is distinct from other... View Details

Keywords: Authenticity; Catering; Honesty; Selection; Impression Management; Interpersonal Communication; Behavior; Performance

Find at Harvard

24 Apr 2014
News

Identifying why the path to the top for women and racial minorities remains elusive

While diversity in hiring has increased markedly among professional service organizations, the changes are not reflected at the senior-most levels. For example, in US law firms, women comprise 46 percent of associates but only 19 percent of partners, View Details

24 Apr 2014
News

Employees crave meaningful progress in their work and find joy in making an impact

“Even incremental small wins can contribute to what we call positive inner work life,” says Teresa Amabile, Baker Foundation Professor. Amabile’s current research focuses on the psychology of everyday work life: how events in the workplace influence subjective... View Details

15 Dec 2015
News

The Year in Ideas 2015

communication technology that works with the same cellular spectrums that telecommunications companies use. Since that first experiment four years ago, Project Loon has improved balloon steerability, connectivity, View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

December 2015
Case

Difficult Conversations and Dealing with Challenging Situations at Work: The Friend Who Asked for Feedback

By: Boris Groysberg and Ann Leamon

Keywords: Feedback; Organization Behavior; Interpersonal Communication; Organizations

24 Apr 2014
News

Being a good corporate citizen by supporting arts and schools in New York City

Andrew Tisch (MBA 1977), cochairman of Loews Corporation, views his role as a good corporate citizen as supporting cultural and education organizations throughout New York City. (Published April 2014) View Details

October 2005 (Revised October 2006)
Background Note

Marketing Promotions

Introduces the major communication vehicles and the process by which they can be brought together in an integrated marketing communications plan. View Details

Keywords: Marketing Communications

December 2017
Article

Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions

By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk

Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details

Keywords: Identity; Interpersonal Communication; Sales; Performance

Find at Harvard

Forthcoming
Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang

Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details

Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception

09 Feb 2021
News

Private Investors Can Help End Poverty. They Just Need to Think Small and Local.

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

Daniel Bricklin [MBA '79] in an HBS classroom), to the extraterrestrial commerce of Orbital Sciences, to the development commitment of African Communications Group, HBS entrepreneurs, be they low-profile or household names, have... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

01 Sep 2023
News

That Was Then, This Is Now

It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of... View Details

Keywords: Photographed by Tony Deifell (MBA 2002); edited by Julia Hanna. Above: Heidi Brooks, photographed in 2003 and 2023.; life experience; family; leadership

September 2020 (Revised June 2023)
Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details