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  • April 1992
  • Supplement

Prelude Corp.: Afterthoughts

By: Norman A. Berg
Commentary by an executive familiar with the industry on what went wrong at Prelude and what the difficulties are in creating economies of scale in the lobster fishing industry. View Details
Keywords: Management; Problems and Challenges; Cost Management; Food and Beverage Industry
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Berg, Norman A. "Prelude Corp.: Afterthoughts." Harvard Business School Supplement 392-125, April 1992.
  • January 1992 (Revised March 1993)
  • Case

Sam Steinberg--1905-58 (A)

Keywords: Food and Beverage Industry
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Roberts, Michael J. "Sam Steinberg--1905-58 (A)." Harvard Business School Case 392-059, January 1992. (Revised March 1993.)
  • June 1991 (Revised June 1995)
  • Teaching Note

Kraft General Foods: The Merger (A) and (B), Teaching Note

By: David J. Collis
Teaching Note for (9-391-139) and (9-795-153). View Details
Keywords: Food and Beverage Industry
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Collis, David J. "Kraft General Foods: The Merger (A) and (B), Teaching Note." Harvard Business School Teaching Note 391-279, June 1991. (Revised June 1995.)
  • April 1991 (Revised August 1991)
  • Case

Nestle in Chocolate in 1990

By: David J. Collis
Keywords: Food and Beverage Industry
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Collis, David J. "Nestle in Chocolate in 1990." Harvard Business School Case 391-203, April 1991. (Revised August 1991.)
  • November 1989
  • Teaching Note

H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note

By: Kenneth E. Goodpaster and Thomas R. Piper
Teaching Note for (9-382-034, 035, 036, and 037). View Details
Keywords: Business Earnings; Management Practices and Processes; Motivation and Incentives; System; Ethics; Policy; Business Divisions; Organizational Change and Adaptation; Food and Beverage Industry
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Goodpaster, Kenneth E., and Thomas R. Piper. "H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note." Harvard Business School Teaching Note 390-045, November 1989.
  • June 1989
  • Teaching Note

Asahi Breweries Ltd., Teaching Note

By: Malcolm S. Salter
Teaching Note for (9-389-114). View Details
Keywords: Food and Beverage Industry; Japan
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Salter, Malcolm S. "Asahi Breweries Ltd., Teaching Note." Harvard Business School Teaching Note 389-213, June 1989.
  • April 1988 (Revised January 1992)
  • Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter
Keywords: Corporate Strategy; Food and Beverage Industry
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Porter, Michael E. "General Mills, Inc.: Corporate Strategy." Harvard Business School Case 388-123, April 1988. (Revised January 1992.)
  • January 1987 (Revised June 1989)
  • Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details
Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States
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Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (A)." Harvard Business School Case 387-108, January 1987. (Revised June 1989.)
  • February 1985 (Revised September 2001)
  • Teaching Note

ICEDELIGHTS Teaching Note

By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-898-196). View Details
Keywords: Food and Beverage Industry
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Stevenson, Howard H., and Michael J. Roberts. "ICEDELIGHTS Teaching Note." Harvard Business School Teaching Note 385-071, February 1985. (Revised September 2001.)
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

trade and production for the Ministry of Agriculture, has won a WTO sugar decision for Brazil against the EU sugar policies. This case analyzes what this decision will mean to world food policies, especially those of the EU and the United... View Details
Keywords: Sean Silverthorne
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
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Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
  • 23 Aug 2016
  • First Look

August 23, 2016

particular, we examine how individuals’ prior experiences and the experiences of those around them alter their belief perseverance in operational decisions after the revelation of negative news. We draw on an exogenous announcement of negative news by the View Details
Keywords: Sean Silverthorne
  • May 25, 2016
  • Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; South America; North and Central America; Middle East; Europe; Asia
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Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
  • 01 Apr 2014
  • First Look

First Look: April 1

Purchase this case: http://hbr.org/product/Embrace/an/814001-PDF-ENG Harvard Business School Case 914-412 Beidahuang Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's View Details
Keywords: Sean Silverthorne
  • 22 May 2012
  • First Look

First Look: May 22

contained expansion in Pakistan, exporting to nearby markets, and/or developing a global halal food brand. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512002-PDF-ENG Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for business and good for society.... View Details
Keywords: by Sarah Jane Gilbert; Food & Beverage; Food & Beverage
  • January 2017 (Revised March 2017)
  • Case

Royal DSM: From Continuous Transformation to Organic Growth

By: William W. George, Carin-Isabel Knoop and Amram Migdal
Royal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM’s global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company’s... View Details
Keywords: Organic Growth; Organizational Change; M&A; Mergers And Acquisitions; Divestment; Business Ventures; Business Divisions; Business Growth and Maturation; Restructuring; Change; Change Management; Transformation; Transition; Engineering; Chemicals; Mining; Ethics; Values and Beliefs; Finance; Capital Markets; Financial Markets; Food; Globalization; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Health; Nutrition; History; Leadership; Leadership Development; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Ownership; Public Ownership; Performance; Strategy; Adaptation; Consolidation; Corporate Strategy; Value; Value Creation; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Europe; Netherlands
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George, William W., Carin-Isabel Knoop, and Amram Migdal. "Royal DSM: From Continuous Transformation to Organic Growth." Harvard Business School Case 317-063, January 2017. (Revised March 2017.)
  • 2011
  • Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details
Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; Japan; Taiwan; Europe; Asia
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Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

offered in the lounges—showers, spa, Internet connection, appetizing free food and drinks, along with the opportunity to rest during a layover—is exceptional value to members. There is even a higher class of lounge facilities for an even... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
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