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Publications

Publications

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  • All HBS Web  (5,789)
    • Faculty Publications  (1,965)

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    • All HBS Web  (5,789)
      • Faculty Publications  (1,965)

      Digital Services And StrategyRemove Digital Services And Strategy →

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      • Research Summary

      Managing sustainability in supply chains

      By: Michael W. Toffel
      I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
      Keywords: Environment; Environmental Performance; Environmental Regulation; Environmental Strategy; Regulation; Supply Chain; Supply Chain Management; Service Industry; Service Industry; Service Industry; Service Industry; United States; California
      • Research Summary

      Moving Beyond Direct-to-Consumer

      By: Leonard A. Schlesinger

      Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

      The... View Details

      • Article

      Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli and Ryann Noe
      This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
      Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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      Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly (in press). (Pre-published online May 3, 2025.)
      • Teaching Interest

      Overview

      By: Ethan S. Bernstein
      Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details
      Keywords: Leadership; Leadership Development; Leadership Style; Innovation Leadership; Management Practices and Processes; Management Succession; Management Style; Management Systems; Management Teams; Managerial Roles; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Mission and Purpose; Organizational Change and Adaptation; Performance; Information Technology; Strategy; Human Resources; Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing
      • Teaching Interest

      Overview

      By: Lynda M. Applegate
      I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details
      Keywords: Innovation & Entrepreneurship; General Management; Technological Innovation; Entrepreneurship; Information; Innovation and Invention; Leadership; Organizations; Risk and Uncertainty; Social Enterprise; Strategy; Technology; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Africa; Asia; Latin America; Middle East; North and Central America; Europe
      • Teaching Interest

      Overview

      By: Jeffrey F. Rayport
      Technology Entrepreneurship, Marketing Strategy, Service Management View Details
      Keywords: Technological Innovation; Strategy Formulation; "Marketing Analytics"; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Technology Industry; Retail Industry; Consumer Products Industry; Electronics Industry
      • Research Summary

      Overview

      By: Isamar Troncoso
      Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details
      • Research Summary

      Overview

      By: Lynda M. Applegate
      My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details
      Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Africa; North and Central America; Middle East
      • Research Summary

      Overview

      By: Roberto Verganti
      Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
      Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
      • Research Summary

      Overview

      By: Frank Nagle
      Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the futures of work, the economics of IT, and... View Details
      Keywords: Information Technology; Strategy; Technological Innovation; Collaborative Innovation and Invention; Economic Growth; Entrepreneurship; Technology; Internet; Mobile Technology; Online Technology; Technology Adoption; Technology Networks
      • Research Summary

      Overview

      By: Ashish Nanda
      Ashish Nanda’s research focuses on leadership, particularly in the context of professional services and institutions of higher education. He has published case studies and articles on professional services in three primary streams: management of professional service... View Details
      Keywords: Professional Services; Professionalism; Strategy; Leadership; Higher Education; Asia; India; Latin America; China
      • Research Summary

      Overview

      By: Antonio Moreno
      Professor Moreno’s research explores how digital technologies are reshaping operational processes, with a particular focus on retail and service industries. His early work examined omnichannel retail—the integration of online and offline channels to create seamless... View Details
      Keywords: Omnichannel; Omni-channel; Omnichannel Retail; Omnichannel Retailing; Retail; Operations; Supply Chain Management; Digital Transformation; Digital Strategy; Service Industry; Service Industry; Service Industry; Europe; Spain; Latin America
      • Research Summary

      Overview

      By: Chiara Farronato
      Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details
      Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy
      • Research Summary

      Overview

      By: Jeffrey F. Rayport
      Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details
      Keywords: Entrepreneurial Management; Digital Marketing; Digital Innovation; Digital Media; E-commerce; E-Commerce Strategy; "Marketing Analytics"; Advertising Technology; Technology Entrepreneurship; Entrepreneurship; Technological Innovation; Marketing Strategy; Service Operations; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; European Union; China
      • Research Summary

      Recent Strategies in the U.S. Grocery Industry

      By: Rajiv Lal
      Rajiv Lal's work comparing the benefits of EDLP and Hi-Lo strategies in the grocery industry indicates that while EDLP grocery retailers may not be able to benefit from traditional costs savings associated with this strategy, these retailers still benefit from the use... View Details
      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product... View Details
      • Research Summary

      Research Summary

      By: Leslie A. Perlow

      There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

      • Teaching Interest

      Short Intensive Program (SIP): Effective Strategic Philanthropy

      By: Brian L. Trelstad
      Non-profit organizations and social enterprises play an important role in every country in the world: as laboratories for social innovation, as the delivery system for critical goods and services at scale, as the stewards of our cultural heritage, and as advocates for... View Details
      • Teaching Interest

      Strategy and Technology

      By: Andy Wu

      The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

      • What strategies win in markets with network effects?
      • How can technology be... View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
      • Teaching Interest

      Technology and Operations Management

      By: Allison H. Mnookin
      This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details
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