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← Page 97 of 12,366 Results →
  • August 1997
  • Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
  • 29 Sep 2003
  • Research & Ideas

Why Managing Innovation is Like Theater

clear objective. If you don't have a good fix on your destination—be it a product or service, a strategic or competitive outcome, or anything else—you may as well not start the journey. For a lot of your work, though, this so-called... View Details
Keywords: by Rob Austin & Lee Devin
  • March 2024 (Revised June 2025)
  • Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry
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Nagle, Frank, and Maria P. Roche. "CoPilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Teaching Note 724-452, March 2024. (Revised June 2025.)

    Steven C. Wheelwright

    Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

    Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

    • March 2019 (Revised June 2021)
    • Case

    HelloSelf: Foundation

    By: John R. Wells and Benjamin Weinstock
    On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
    Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
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    Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
    • October 2001 (Revised April 2002)
    • Case

    Calgene, Inc.

    By: Ray A. Goldberg and John T. Gourville
    In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
    Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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    Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
    • August 1991
    • Background Note

    Industrial Market Research: Beta Test Site Management

    By: Robert J. Dolan
    Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details
    Keywords: Product Development; Mathematical Methods; Marketing
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    Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
    • April 2005 (Revised June 2006)
    • Case

    Yahoo! Messenger: Network Integration

    By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
    Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details
    Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States
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    Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Yahoo! Messenger: Network Integration." Harvard Business School Case 805-102, April 2005. (Revised June 2006.)
    • June 1985
    • Case

    Henkel Group: Umbrella Branding and Globalization Decisions

    By: Robert J. Dolan
    Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details
    Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry
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    Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
    • December 2011 (Revised June 2013)
    • Case

    Bananas (A)

    By: Eric Van den Steen
    As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —... View Details
    Keywords: Sustainable Competitive Advantage; Growth Strategy; Strategic Analysis; PVA; Culture As Commitment; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Competitive Strategy; Mergers and Acquisitions; Strategy; Corporate Strategy; Belgium
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    Van den Steen, Eric. "Bananas (A)." Harvard Business School Case 712-451, December 2011. (Revised June 2013.)
    • September 1984
    • Case

    Henkel Corp.: International Sealants Brand SISTA (A)

    By: Robert J. Dolan
    Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
    Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
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    Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
    • April 1986 (Revised May 1989)
    • Case

    Alloy Rods Corp.

    By: Frank V. Cespedes
    In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
    Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development
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    Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
    • September 2001 (Revised January 2003)
    • Case

    Bunge Limited

    A global agribusiness company based in Brazil must develop a new strategy for worldwide operations. View Details
    Keywords: Operations; Global Strategy; Agribusiness; Agriculture and Agribusiness Industry; Brazil
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    West, Jonathan. "Bunge Limited." Harvard Business School Case 602-073, September 2001. (Revised January 2003.)
    • May 2009
    • Case

    Who is the Fairest of Them All? Choosing a Leader at Deronde International

    By: Nitin Nohria and Martha Spaulding
    Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details
    Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France
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    Nohria, Nitin, and Martha Spaulding. "Who is the Fairest of Them All? Choosing a Leader at Deronde International." Harvard Business School Case 409-113, May 2009.
    • December 2014 (Revised July 2021)
    • Case

    Discovery Limited

    By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
    Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details
    Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa
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    Porter, Michael E., Mark R. Kramer, and Aldo Sesia. "Discovery Limited." Harvard Business School Case 715-423, December 2014. (Revised July 2021.)
    • July 2020
    • Teaching Note

    Shindigz

    By: Frank Cespedes
    Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
    Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
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    Cespedes, Frank. "Shindigz." Harvard Business School Teaching Note 821-024, July 2020.
    • May 1997 (Revised May 2004)
    • Case

    Precision Worldwide, Inc.

    By: William J. Bruns Jr.
    A competitor has developed and introduced a superior product that is less costly to manufacture. Precision Worldwide must decide whether to match the competitor's product, when to do so, and how to price, given that it holds a large inventory of its now inferior... View Details
    Keywords: Decision Making; Price; Cost; Competition
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    Bruns, William J., Jr. "Precision Worldwide, Inc." Harvard Business School Case 197-103, May 1997. (Revised May 2004.)
    • July 2013
    • Supplement

    Interview with Bill Allen and Maria Pejter: A.P. Møller - Maersk Group

    By: Boris Groysberg
    In 2012, Bill Allen and Maria Pejter, of Maersk Group's Human Resources Department, sat down to consider some key aspects of Maersk's talent management strategy. In this video, Allen and Pejter discuss in some greater detail some of the challenges they faced as... View Details
    Keywords: Organizational Development; Human Resource Management; Talent Management; Organizational Change And Transformation; Corporate Culture; Hiring; Employee Training; Strategy; Selection and Staffing; Talent and Talent Management; Training; Retention; Diversity; Denmark
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    Groysberg, Boris. "Interview with Bill Allen and Maria Pejter: A.P. Møller - Maersk Group." Harvard Business School Video Supplement 413-710, July 2013.
    • February 1992 (Revised December 1992)
    • Case

    MCI Vision (A)

    By: Frank V. Cespedes
    This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
    Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy
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    Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
    • TeachingInterests

    Technology and Operations Management - MBA Required Curriculum

    By: Edward McFowland III

    This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details

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