PVA - Publications - Faculty & Research

March 2014
Technical Note

Sustainability of Competitive Advantage

This note introduces a framework for analyzing the sustainability of competitive advantage. (While it applies more broadly, it was developed as a component of the PVA framework.) View Details

Keywords: Strategy; Competitive Advantage; Monopoly

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March 2014
Technical Note

Drivers of Value Creation

By: Eric Van den Steen

This note introduces a concise but comprehensive framework for analyzing value creation and value creation advantage, i.e., a firm's superior ability to increase the spread (or gap) between its offering's customer value (or WTP) and supplier cost (or WTS). (While the... View Details

Keywords: Strategy; Competitive Advantage; Value Creation

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December 2011 (Revised June 2013)
Case

Bananas (A)

By: Eric Van den Steen

As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —... View Details