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  • 20 Feb 2017
  • Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details
Keywords: by Michael Blanding
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

traditionally come in one-half gallon (or two quart) containers, Breyers and Edy's are now selling their ice cream in 1.75-quart containers. This allows these brands to sell at a sticker price comparable to its lower-cost competitors,... View Details
Keywords: by Manda Salls
  • November 2019 (Revised April 2021)
  • Technical Note

Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details
Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply ＆ Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/Energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; LG Chem; CATL; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
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  • 01 Oct 1998
  • News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details
Keywords: Dun Gifford, Jr. (MBA 1992)
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

about serious art. Source: Tate "Most museums and cultural institutions are dabbling in digital and know they need to do something," says Avery, a former brand manager at Gillette and current board member of Boston's Museum of... View Details
Keywords: by Michael Blanding; Education
  • February 2000 (Revised December 2000)
  • Case

Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

By: Charles King III and Das Narayandas
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details
Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation
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  • March 2019
  • Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

experts from industry. Your team needs both ML engineers (often PhD level) and top software engineers who can productize and deploy AI. (Ideally you want talent who can do both, but good luck finding them!) There's a limited supply of ML engineers and big tech... View Details
Keywords: by Rocio Wu
  • January 2021
  • Case

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details
Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California
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  • 22 Feb 2022
  • News

Breaking News

for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • February 2020
  • Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details
Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris
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  • 15 Mar 2022
  • Research & Ideas

This Workplace Certification Made Already Safe Companies Even Safer

called OHSAS 18001. While advocates have claimed for years that OHSAS 18001 adoption would lead to fewer workplace injuries, better brand image, and access to new customers, such claims were based on anecdotal evidence. In fact, little... View Details
Keywords: by Rachel Layne
  • Web

Sustainable Business Strategy Course | HBS Online

More about what you earn Syllabus 3 Modules, 20-25 Hours Download full syllabus 8 hrs Module 1 The Business Case for Action Understand the business case for change and how to analyze and assess industry disruptions to develop business models that create shared value.... View Details
  • Web

In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you build a View Details
  • May 2016
  • Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth
In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details
Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville
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  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

evaluating and launching new solutions in Subscription SaaS, Marketplace and Consumer spaces. She has passion for building zero to one, having also incubated a couple companies over the years – a real estate tech company with NYC-based venture studio, Alleycorp, and a... View Details
  • Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details
  • 01 Jun 2022
  • News

A Sustainable Solution for Fashion

demand shifts by season. Brands and retailers must correctly stock items in their customers’ preferred color, pattern, style, fit, and price without much historical data. “Most of the software out there is backward looking and purely... View Details
Keywords: April White
  • Web

the Art of American Advertising - Advertising Products

The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half of the nineteenth century... View Details
  • 28 Oct 2022
  • Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to travel & tourism to EdTech as well as new functional areas... View Details