brands - Publications - Faculty & Research

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details

23 Oct 2012
First Look

First Look: October 23

PublicationsInflection Point: New Vision, New Strategy, New Organization Authors:Nancy O.Andrews and Nicolas P. Retsinas Publication:In Investing in What Works for America's Communities. San Francisco: Federal Reserve Bank of Boston, 2012 Abstract An abstract is... View Details

Keywords: Sean Silverthorne

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

markets. This two-track approach turned out to be problematic. The branded business grew to significant volumes but continued to generate losses because the competitive environment was particularly tough for a late mover. Meanwhile,... View Details

Keywords: by Pankaj Ghemawat

Web

National Markets - The Art of American Advertising

Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in... View Details

01 Sep 2003
News

Larry Murphy

a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion enterprise by the time he and the... View Details

Keywords: Garry Emmons; Accommodation; Hospitality

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

positioned to tackle the challenges that come with building a company. During my conversation with Stacey Boyd I learned about the importance of storytelling. Olivela is a luxury brand that embodies philanthropy through every transaction... View Details

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion... View Details

Keywords: by Brian Kenny; Fashion

5 Sep 2013
Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano

This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details

Keywords: Food; Product Marketing; Food and Beverage Industry

Citation

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

traditionally come in one-half gallon (or two quart) containers, Breyers and Edy's are now selling their ice cream in 1.75-quart containers. This allows these brands to sell at a sticker price comparable to its lower-cost competitors,... View Details

Keywords: by Manda Salls

15 Mar 2022
Research & Ideas

This Workplace Certification Made Already Safe Companies Even Safer

called OHSAS 18001. While advocates have claimed for years that OHSAS 18001 adoption would lead to fewer workplace injuries, better brand image, and access to new customers, such claims were based on anecdotal evidence. In fact, little... View Details

Keywords: by Rachel Layne

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

experts from industry. Your team needs both ML engineers (often PhD level) and top software engineers who can productize and deploy AI. (Ideally you want talent who can do both, but good luck finding them!) There's a limited supply of ML engineers and big tech... View Details

Keywords: by Rocio Wu

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

what might lead a brand to try to disguise a price hike.—JMF John, can you give us some historical context to explain this phenomenon? John Gourville: The first instance of shrinkflation that I found was in 1988, when Chock full o’ Nuts... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

monitored fully. We thus rely on these individuals' professionalism and honor (or "enlightened self interest") to carry out their occupations. Across organizations, in the marketplace, factors like brand reputation and... View Details

Keywords: by Ann Cullen

01 Jun 2022
News

A Sustainable Solution for Fashion

demand shifts by season. Brands and retailers must correctly stock items in their customers’ preferred color, pattern, style, fit, and price without much historical data. “Most of the software out there is backward looking and purely... View Details

Keywords: April White

28 Oct 2022
Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to travel & tourism to EdTech as well as new functional areas... View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details

Keywords: by Michael Blanding

Publications