Publications

October 2019 (Revised January 2020)
Background Note

Evolution of the Drone Industry

By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer

This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details

Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States

May 2016
Supplement

Should I Stay or Should I Go? (B)

By: Boris Groysberg, George Serafeim, Eric Lin and Robin Abrahams

A sequel to HBS No. 515-069. Alexi has been hired as CFO for a medical start-up, despite the controversy over his former company. The (B) cases focuses on how to introduce new, high-profile leaders to stakeholders inside and outside the organization. View Details

Keywords: Business and Stakeholder Relations

November 1999
Case

Reshaping Apple Computer's Destiny 1992 (Abridged)

By: Clayton M. Christensen and Tara Donovan

Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system... View Details

Keywords: Transformation; Crisis Management; Management Analysis, Tools, and Techniques; Management Style; Management Systems; Management Teams; Computer Industry; California

March 1992 (Revised December 1992)
Case

Mips Computer Systems (A)

Describes the strategy and performance of Mips Computer Systems, focusing on the company's use of a global network of alliances to promote its RISC standard. Addresses how various networks (consortia) of firms are competing in this field. Examines networking... View Details

Keywords: Networks; Strategy; Alliances; Performance; Computer Industry

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November 1993 (Revised January 1995)
Case

Orit Gadiesh: Pride at Bain & Co. (A)

Describes the events surrounding Bain & Co.'s financial and organizational struggles between 1988 and 1991. Focuses on the role of Orit Gadiesh, then vice chairman of Bain & Co., in leading the effort to restructure the company and restore company pride. View Details

Keywords: Restructuring

2017
Gender Conformity & Nonconformity

Thinking Expansively About Gender Nonconformity and Workplace Anti-Discrimination Strategies

Research Summary

Overview

Jenny is broadly interested in interpretable machine learning (ML), identity and inequality, and improving existing methods used to answer social and policy-relevant questions. Her recent projects have focused on developing tools that explore how LLMs are reshaping... View Details

September 2006
Case

Earthbound Farm

By: William A. Sahlman and Alison Berkley Wagonfeld

Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details

Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Food and Beverage Industry; Agriculture and Agribusiness Industry

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Research Summary

Overview

Given the difficulty of directly debiasing cognitive and social biases, Ariella's research focuses on how environments can be structured to reduce biased behaviors and outcomes. Ariella is currently pursuing two main strands of research: the first is a focus on... View Details

Article

Stretch the Mission? A Nonprofit That Supports Emerging-market Entrepreneurs Considers Expanding to the U.S.

By: William A. Sahlman and Ramana Nanda

A case study is presented concerning a nonprofit organization that helps entrepreneurs in emerging-markets countries in regions including Latin America and Asia, focusing on the decision over whether to expand its services into the Miami, Florida, area, a question on... View Details

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September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

November 2023 (Revised January 2024)
Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti

In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details

Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada

Research Summary

Technology and Innovation

Professor Snow's research focuses on technological innovation, specifically the relationship between new and old technologies. While most technology scholars and experts have focused on the issues surrounding new technologies, he likes to point out that... View Details

08 Jan 2008
First Look

First Look: January 8, 2008

that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion about a leader's economic, legal, and ethical... View Details

Keywords: Martha Lagace

September 1983 (Revised July 1998)
Case

Heather Evans

By: Howard H. Stevenson and Michael J. Roberts

Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details

Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry

February 2012 (Revised June 2012)
Background Note

The Market for Consumer Finance

By: Joseph L. Bower and Michael Norris

This note describes the market for consumer finance products in the United States. The note focuses on the changes in supply and demand that have occurred since the mid-20th century, and highlights recent approaches to finance for low-credit rated borrowers. View Details

Keywords: Financial Markets

October 1997 (Revised June 2001)
Case

Disney (C): The Mouse in Times Square

By: Michael A. Wheeler, Thomas Dretler and Georgia Levenson

Disney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times... View Details

Keywords: Negotiation Types; Urban Development; Tourism Industry; Entertainment and Recreation Industry