Publications

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September 2019
Case

Alex Atala: Bringing Brazil to the World

By: Boris Groysberg, Priscilla Zogbi and Ruth Costas

Brazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel. View Details

Keywords: Hospitality Industry; Environment; Sustainability; Management; Innovation; Entrepreneurship; Innovation and Management; Creativity; Leadership Style; Situation or Environment; Tourism Industry; Tourism Industry; Latin America; Brazil

June 2010
Case

Playa Dorada Tennis Club: Expansion Strategy

By: W. Earl Sasser Jr. and Brent Kazan

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Service Operations; Planning; Price; Expansion; Tourism Industry; Tourism Industry; Tourism Industry; Florida

October 1997 (Revised June 2001)
Case

Disney (C): The Mouse in Times Square

By: Michael A. Wheeler, Thomas Dretler and Georgia Levenson

Disney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times... View Details

Keywords: Negotiation Types; Urban Development; Tourism Industry; Tourism Industry

January 2011 (Revised December 2014)
Teaching Note

Aspen Skiing Company (A), (B), (C), and (D)

By: Michael W. Toffel and Stephanie van Sice

Teaching Note for 611002, 611003, 611018, and 611019. Associated with Video Supplement 615704 and PowerPoint Supplement 615042. View Details

Keywords: Tourism Industry; Tourism Industry

December 2014
Supplement

Aspen Skiing Company Video Supplement

By: Michael W. Toffel

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Tourism Industry; Tourism Industry; Aspen

August 2019
Case

Experiencya Cuba: Two Entrepreneurs in Havana

By: Charles F. Wu, Mariana Cal and Fernanda Miguel

In 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya Cuba offered car and apartment rentals, airport pick-up, and tours around the island, all conducted in perfectly... View Details

Keywords: Self-employed; Regulatory Changes; Developing Countries and Economies; Entrepreneurship; Growth and Development Strategy; Problems and Challenges; Tourism Industry; Tourism Industry; Tourism Industry; Cuba

01 Mar 2023
News

Enabling Students to Pursue Their Passions

and development manager for the United States—and sole US employee—of a Canadian pastry company. The job exposed him to many facets of the food and tourism industries, but it also kept him on the road 200 nights a year, and Bagala yearned... View Details

Keywords: April White

March 2020
Teaching Note

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery and Anat Keinan

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

May 1992
Case

Sunday River Ski Resort

By: Leonard A. Schlesinger and Martha Epstein

Sunday River is a ski area in Bethel, ME which has been run by entrepreneur Les Otten since 1980. The year before Otten purchased the area, it posted a loss of $235,000 on revenues of $541,000. Under Otten's leadership, however, Sunday River posted year after year of... View Details

Keywords: Service Delivery; Competitive Advantage; Entrepreneurship; Success; Transformation; Tourism Industry; Tourism Industry; Maine

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August 2018
Teaching Note

Wilderness Safaris: Ecotourism Entrepreneurship

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

Teaching Note for HBS No. 318-040. View Details

Keywords: Sustainability; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Tourism Industry; Tourism Industry; Tourism Industry; Africa; Botswana

April 2018
Case

Wilderness Safaris: Ecotourism Entrepreneurship

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business,... View Details

Keywords: Sustainability; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Environmental Sustainability; Corporate Social Responsibility and Impact; Expansion; Growth and Development Strategy; Tourism Industry; Tourism Industry; Tourism Industry; Africa; Botswana

03 Oct 2019
News

Skydeck Live: Galactic Returns

tourism actually will be the way to actually bring even more capital and really grow those markets or something else? Garriott de Cayeux: I don’t think that’s where the market is. If you ask me where the market is, it’s going to be in the... View Details

Keywords: Space Research and Technology; Government

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

and Midlands, and some other areas of strength to build on. But government has done too little to develop these and other key regional assets. A sound post-Brexit strategy must also build positions in fields that employ more low- and middle-skilled workers, such as... View Details

Keywords: by Michael Blanding

18 Jul 2014
News

Team Players

Committee's state partners already had travel and tourism information on their own sites, the Host Committee's website simply included links to those specific resources. The website was also made mobile-friendly, which turned out to be a... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Dec 2010
News

This Is What I Do

luxury cruise ship designed especially for the South Pacific. Bailey, whose wife, Mireille, is Polynesian, has lived in Tahiti since 1985. “The breathtaking natural beauty of these islands and the astonishing authenticity of the local culture are the most valued... View Details

Keywords: Garry Emmons; time travel; Health, Social Assistance; Accommodation; Hospitality; News, Library, Internet, and Other Services; Information; Apparel Manufacturing; Manufacturing

11 Dec 2012
First Look

First Look: Dec. 11

case studies two general issues. First, it discusses the potential barriers that exist for the development of the tourism sector. Second, it presents the debate of whether governments may want to use tourism... View Details

Keywords: Sean Silverthorne

February 2018 (Revised February 2018)
Supplement

HNA Group: Global Excellence with Chinese Characteristics (B)

By: William C. Kirby and Yuanzhuo Wang

This case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a... View Details

Keywords: Internationalization; Scrutiny; Growth; China; Philanthropy; One Belt One Road; Globalized Markets and Industries; Growth and Development; Acquisition; Corporate Governance; Tourism Industry; Tourism Industry; Tourism Industry; China; United States; Europe; Asia; South America; Southeast Asia

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details