Publications

March 2020
Teaching Note

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery and Anat Keinan

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

May 1992
Case

Sunday River Ski Resort

By: Leonard A. Schlesinger and Martha Epstein

Sunday River is a ski area in Bethel, ME which has been run by entrepreneur Les Otten since 1980. The year before Otten purchased the area, it posted a loss of $235,000 on revenues of $541,000. Under Otten's leadership, however, Sunday River posted year after year of... View Details

Keywords: Service Delivery; Competitive Advantage; Entrepreneurship; Success; Transformation; Tourism Industry; Tourism Industry; Maine

Find at Harvard

01 Apr 2000
News

A Place in the Sun

There is something in the human soul that yearns to get away from it all, to some unspoiled paradise by the sea, lulled by gentle breezes. And those dreams of golden days and starlit nights translate into a startling, cold-cash reality: View Details

Keywords: Julia Hanna and Garry Emmons

01 Mar 2010
News

Sole Mates

production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to create a thriving View Details

Keywords: Garry Emmons; Forestry and Logging; Agriculture; Monetary Authorities-Central Bank; Finance; Administration of Environmental Quality Programs; Government

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

and Midlands, and some other areas of strength to build on. But government has done too little to develop these and other key regional assets. A sound post-Brexit strategy must also build positions in fields that employ more low- and middle-skilled workers, such as... View Details

Keywords: by Michael Blanding

18 Jul 2014
News

Team Players

Committee's state partners already had travel and tourism information on their own sites, the Host Committee's website simply included links to those specific resources. The website was also made mobile-friendly, which turned out to be a... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Dec 2010
News

This Is What I Do

luxury cruise ship designed especially for the South Pacific. Bailey, whose wife, Mireille, is Polynesian, has lived in Tahiti since 1985. “The breathtaking natural beauty of these islands and the astonishing authenticity of the local culture are the most valued... View Details

Keywords: Garry Emmons; time travel; Health, Social Assistance; Accommodation; Hospitality; News, Library, Internet, and Other Services; Information; Apparel Manufacturing; Manufacturing

Web

IFC: Italy; Tradition and Innovation - Course Catalog

three most visited countries in Europe year in year out, with tourism making up 13% of GDP. Amid such rich cultural heritage lay the foundations of the birth and development of modern capitalism to which Italy has made unique... View Details

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

residents of Cape Cod, Martha's Vineyard, and Nantucket such as the late Senator Edward M. Kennedy. Cape Wind has also confronted opposition from other political leaders as well as Native American groups, tourism and business... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

August 2019
Case

Experiencya Cuba: Two Entrepreneurs in Havana

By: Charles F. Wu, Mariana Cal and Fernanda Miguel

In 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya Cuba offered car and apartment rentals, airport pick-up, and tours around the island, all conducted in perfectly... View Details

Keywords: Self-employed; Regulatory Changes; Developing Countries and Economies; Entrepreneurship; Growth and Development Strategy; Problems and Challenges; Tourism Industry; Tourism Industry; Tourism Industry; Cuba

January 2011 (Revised December 2014)
Teaching Note

Aspen Skiing Company (A), (B), (C), and (D)

By: Michael W. Toffel and Stephanie van Sice

Teaching Note for 611002, 611003, 611018, and 611019. Associated with Video Supplement 615704 and PowerPoint Supplement 615042. View Details

Keywords: Entertainment and Recreation Industry; Tourism Industry

11 Dec 2012
First Look

First Look: Dec. 11

case studies two general issues. First, it discusses the potential barriers that exist for the development of the tourism sector. Second, it presents the debate of whether governments may want to use tourism... View Details

Keywords: Sean Silverthorne

February 2018 (Revised February 2018)
Supplement

HNA Group: Global Excellence with Chinese Characteristics (B)

By: William C. Kirby and Yuanzhuo Wang

This case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a... View Details

Keywords: Internationalization; Scrutiny; Growth; China; Philanthropy; One Belt One Road; Globalized Markets and Industries; Growth and Development; Acquisition; Corporate Governance; Tourism Industry; Tourism Industry; Tourism Industry; China; United States; Europe; Asia; South America; Southeast Asia

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Read Now

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Tourism Industry; Tourism Industry; Tourism Industry; United States

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

October 1997 (Revised September 2000)
Case

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details

Keywords: Negotiation Types; Tourism Industry; Tourism Industry; United States

March 2003 (Revised August 2005)
Case

National Parks Conservation Association

By: Forest L. Reinhardt and Briana Huntsberger

The National Parks Conservation Association seeks to help the U.S. National Park Service increase its efficiency by incorporating principles of business management so that American national parks will be better managed. Its efforts raise fundamental questions about the... View Details

Keywords: Nonprofit Organizations; Business or Company Management; Corporate Governance; Government and Politics; Natural Environment; Cooperation; Tourism Industry; Tourism Industry; Tourism Industry; United States