Publications

2011
Book

True North Groups: A Powerful Path to Personal and Leadership Development

By: Bill George and Doug Baker

All too often, we find ourselves forced to confront life's challenges on our own. What we need is an intimate group with whom we can examine our beliefs and share our lives. For the past thirty-five years, Bill George and Doug Baker have found the answer in True North... View Details

Keywords: Interpersonal Communication; Leadership; Personal Development and Career; Problems and Challenges; Groups and Teams; Opportunities; Personal Characteristics

Find at Harvard

March 2010 (Revised February 2014)
Case

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Natalie Kindred

This case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component. This is relevant to not only health care in Zambia, but to NGO and public sector workers who are both motivated... View Details

Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia

March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry

12 Oct 2021
Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

a lot about the human condition, Ferguson says. “Understanding why we go to live sports tells us something more general about what makes us tick,” Ferguson says. “It tells us something about the nature of our preferences for information... View Details

Keywords: by Rachel Layne; Sports

2019
Working Paper

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, improved medical diagnostics, and machine translation, but can it improve marketing decisions? It can. Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to rich media... View Details

Keywords: Machine Learning; Technological Innovation; Marketing; AI and Machine Learning

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20 Dec 2022
Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

Can there be corporate democracy if employees can’t vote on the actions its companies take? Yes, and it’s needed now more than ever. The pandemic has brought much employee discontent and activism. Last January, for example, with one-third... View Details

Keywords: by Michael Beer

Ethan S. Bernstein

Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

09 Nov 2021
Research & Ideas

The Simple Secret of Effective Mentoring Programs

Old-fashioned mentoring may be one of the most effective ways to improve job performance, but many mentorship programs don’t reach new hires who need guidance most, new research suggests. Newly hired employees at a United States call... View Details

Keywords: by Jay Fitzgerald

06 Oct 2020
News

Extremely Transparent and Incredibly Remote

06 May 2020
News

How microeconomics can help devise evidence-based policy responses to COVID-19

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details

05 Jan 2011
Op-Ed

Funding Unpredictability Around Stem-Cell Research Inflicts Heavy Cost on Scientific Progress

In light of the latest developments of the on-again, off-again, on-again government funding of human embryonic stem-cell research, it is time to consider the devastating implications of this chaotic funding environment. And to do that,... View Details

Keywords: by William Sahlman; Biotechnology; Health; Pharmaceutical

2010
Book

Government and Markets: Toward a New Theory of Regulation

By: Edward J. Balleisen and David A. Moss

After two generations of emphasis on governmental inefficiency and the need for deregulation, we now see growing interest in the possibility of constructive governance, alongside public calls for new, smarter regulation. Yet there is a real danger that regulatory... View Details

Keywords: Governing Rules, Regulations, and Reforms; Government and Politics; Markets; Business and Government Relations; Research