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  • All HBS Web  (6,664)
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  • All HBS Web  (6,664)
    • People  (16)
    • News  (1,206)
    • Research  (4,499)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,061)
← Page 9 of 6,664 Results →
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

definition of a disruptive technology, less for a lot less)? Or is it something to be regarded as providing just one of several important inputs to future product development and marketing decisions... View Details
Keywords: by James Heskett
  • March 2011 (Revised May 2012)
  • Case

Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.

By: Robert G. Eccles, Catherine Zhang, Cheng-hua Tzeng, Liang Cheng and Penelope Rossano
This case is about the establishment, growth, and direction of the Shanghai Zhangjiang Hi-Tech Park ("Zhangjiang Park"), which is located in the Pudong New Area of Shanghai. Considered to be one of the most competitive hi-tech industry clusters in China, the combined... View Details
Keywords: Industry Clusters; Information Technology; Capital Markets; Urban Development; Buildings and Facilities; Competition; Business Strategy; Governing and Advisory Boards; Technology Industry; Real Estate Industry; Shanghai
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Eccles, Robert G., Catherine Zhang, Cheng-hua Tzeng, Liang Cheng, and Penelope Rossano. "Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd." Harvard Business School Case 411-081, March 2011. (Revised May 2012.)
  • August 2017
  • Case

RoboTech: Storming into the U.S. Market

By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details
Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States
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Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.
  • 2021
  • Working Paper

Spiritual Philanthropy in Emerging Markets

By: Valeria Giacomin and G. Jones
This working paper discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States,... View Details
Keywords: Foundations; Philanthropy; Business Leaders; Spirituality; Philanthropy and Charitable Giving; Emerging Markets; Ethics; Values and Beliefs
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Giacomin, Valeria, and G. Jones. "Spiritual Philanthropy in Emerging Markets." Harvard Business School Working Paper, No. 21-117, April 2021.
  • 2010
  • Working Paper

Multinational Strategies and Developing Countries in Historical Perspective

By: Geoffrey Jones
This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details
Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations
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Jones, Geoffrey. "Multinational Strategies and Developing Countries in Historical Perspective." Harvard Business School Working Paper, No. 10-076, March 2010.
  • March 2009 (Revised October 2009)
  • Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia
The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
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Eccles, Robert G., and Aldo Sesia. "CalPERS' Emerging Equity Markets Principles." Harvard Business School Case 409-054, March 2009. (Revised October 2009.)
  • October 2002 (Revised November 2003)
  • Case

Wal-Mart Neighborhood Markets

By: David E. Bell, Jeffrey M. Feiner and Iris T. Li
Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international... View Details
Keywords: Growth and Development; Leadership; Growth and Development Strategy; Marketing; Strategy; Retail Industry; United States
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Bell, David E., Jeffrey M. Feiner, and Iris T. Li. "Wal-Mart Neighborhood Markets." Harvard Business School Case 503-034, October 2002. (Revised November 2003.)
  • November 2000 (Revised April 2004)
  • Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane
In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details
Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry
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Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)

    Entry into Platform-based Markets

    This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
    • 18 Sep 2014
    • Working Paper Summaries

    Institutional Strategies in Emerging Markets

    Keywords: by Christopher Marquis & Mia Raynard
    • October 1997 (Revised September 2003)
    • Case

    Eli Lilly and Company: Drug Development Strategy (A)

    By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
    Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
    Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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    Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
    • January 2004
    • Background Note

    Why Developers Don't Understand Why Consumers Don't Buy

    By: John T. Gourville
    Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
    Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias
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    Gourville, John T. "Why Developers Don't Understand Why Consumers Don't Buy." Harvard Business School Background Note 504-068, January 2004.
    • 2022
    • Working Paper

    Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market

    By: Zach Y. Brown, Mark Egan, Jihye Jeon, Chuqing Jin and Alex A. Wu
    Index funds are one of the most common ways investors access financial markets and are perceived to be a transparent and low-cost alternative to active investment management. Despite these purported virtues of index fund investing and the introduction of new products... View Details
    Keywords: Mutual Funds; Passive Investing; Asset Management; Financial Markets; Investment Funds; Financial Management; Financial Services Industry; United States
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    Brown, Zach Y., Mark Egan, Jihye Jeon, Chuqing Jin, and Alex A. Wu. "Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market." Harvard Business School Working Paper, No. 24-019, October 2023. (NBER Working Paper Series, No. 31778, October 2023.)
    • 1974
    • Chapter

    Marketing in Nicaragua

    By: James E. Austin
    Keywords: Marketing; Developing Countries and Economies; Nicaragua
    Citation
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    Austin, James E. "Marketing in Nicaragua." In Worldwide Marketing, edited by Felikas Pububinskas. Technomic Publishing Co., 1974.
    • Web

    Multimedia Development | Information Technology

    Multimedia Development Blending technology, storytelling, and the HBS case method About Us Meet the team, take a peek behind the scenes, and hear more about the impact of our work. Catalog of Products Browse our catalog of media-enhanced... View Details
    • November 2013 (Revised June 2014)
    • Case

    E-Cigarettes: Marketing Versus Public Health

    By: John A. Quelch and Margaret L. Rodriguez
    Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details
    Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry
    Citation
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    Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
    • 2017
    • Chapter

    Marketing Models for the Customer-Centric Firm

    By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
    A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details
    Keywords: Customer Value and Value Chain; Customer Focus and Relationships
    Citation
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    Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations Research & Management Science. Springer, 2017.
    • March 2014
    • Article

    Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets

    By: Francois Brochet, Gregory S. Miller and Suraj Srinivasan
    We examine the importance of professional relationships developed between analysts and managers by investigating analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from an origin firm to a... View Details
    Keywords: Management Turnover; Analyst Coverage; Capital Market Relationships; Capital Markets; Relationships
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    Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan. "Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets." Accounting Review 89, no. 2 (March 2014).
    • May 2011 (Revised September 2015)
    • Background Note

    A Note on Private Equity in Developing Countries

    By: Josh Lerner, Ann Leamon and Abishai Vase
    This note provides an overview of private equity in emerging markets as of late 2009. View Details
    Keywords: Development Economics; Developing Countries and Economies; Private Equity; Investment; Emerging Markets
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    Lerner, Josh, Ann Leamon, and Abishai Vase. "A Note on Private Equity in Developing Countries." Harvard Business School Background Note 811-102, May 2011. (Revised September 2015.)
    • 25 Oct 2010
    • HBS Case

    Tesco’s Stumble into the US Market

    makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh & Easy in the United States,... View Details
    Keywords: by Sean Silverthorne; Retail
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