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19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

the world, as millions of companies have downloaded their free database and incorporated it into their technology infrastrcture. Only recently has the company focused on monetization. Q: What lessons does Codecademy offer for companies... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

June 2014
Article

Charitable Giving When Altruism and Similarity Are Linked

By: Julio J. Rotemberg

This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with, while the second is the dependence of... View Details

Keywords: Motivation and Incentives; Behavior; Attitudes; Philanthropy and Charitable Giving

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March 2022 (Revised December 2022)
Case

Perch

By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

and Sylvan Guo, for Hue, an e-commerce technology platform that helps brands and retailers to showcase short-form, customer-generated video reviews on their websites. The virtual audience then awarded the Crowd Favorite prize View Details

Keywords: Margie Kelley

Web

Trade Catalogs - The Art of American Advertising

including Profitable Advertising , Printers’ Ink , and the Inland Printer , offered advice on designing trade catalogs that were both informative and inviting. Fowlers Publicity Encyclopedia provided such guidelines as: “Do not crowd... View Details

October 2011 (Revised March 2015)
Case

Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer

By: Willy Shih and Nancy Hua Dai

As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details

Keywords: Market Entry and Exit; Problems and Challenges; Auto Industry; China

01 Jun 2020
News

Effective Communication in the Age of Zoom

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I think now we're learning more about a deeper level of talking and communicating, which is around connecting. And that's in the realm of... View Details

Keywords: Zoom

Article

Firms, Crowds, and Innovation

By: Teppo Felin, Karim R. Lakhani and Michael L. Tushman

The purpose of this article is to suggest a (preliminary) taxonomy and research agenda for the topic of “firms, crowds, and innovation” and to provide an introduction to the associated special issue. We specifically discuss how various crowd-related phenomena and... View Details

Keywords: Crowdsourcing; Innovation; Open Innovation; Organization Theory; Collaborative Innovation and Invention; Organizations; Theory; Strategy

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13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53934 forthcoming Management Science Incentives for Prosocial Behavior: The Role of Reputations By: Exley, Christine L. Abstract—Do monetary incentives encourage... View Details

Keywords: Sean Silverthorne

March 2017
Case

PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World

By: Kevin Schulman, Sashidaran Moodley and Anant Vasudevan

PharmAccess is an Amsterdam-based NGO working to support the development of the private health care market in Africa. This work is critical as over 50% of care is delivered through the private sector, but well-intentioned efforts to address global health through the... View Details

Keywords: Finance; Entrepreneurship; Health Care and Treatment; Online Technology; Health Industry; Africa; Kenya

2011
Working Paper

Charitable Giving When Altruism and Similarity Are Linked

By: Julio J. Rotemberg

This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with while the second is the dependence of... View Details

Keywords: Philanthropy and Charitable Giving; Mathematical Methods; Attitudes; Interests; Perception; Wealth and Poverty

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Web

The Spiritual Lives of Leaders - Course Catalog

HBS Course Catalog The Spiritual Lives of Leaders Course Number 1563 Professor Nien-hê Hsieh Senior Lecturer Derek van Bever Spring; Q3Q4; 3.0 credits 12 Sessions Paper/Project Course Overview Spiritual Lives View Details

Open Innovation – How can I use the crowd?

Innovation has become an urgent imperative for entrepreneurial and established organizations. Over the last decade, in industries as diverse as fashion design, media software, life sciences, pharmaceuticals and automotive, the most cutting edge organizations have... View Details

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

venture track, Sana Care wins with its low-cost mobile technology solution to performing cardiac diagnostic services in emerging markets. With trophies hoisted and handshakes all around, another contest comes to a close. A winning participant bounds up the stairs View Details

Keywords: by Julia Hanna; Education

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Harvard Advertising Awards crowded Baker Library’s Reading Room, showing the rising generation of HBS educated managers the latest industry trends in layout and artistic presentation, sales strategies and... View Details

March 2020 (Revised April 2020)
Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran

Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details

Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai

November 2007 (Revised April 2008)
Case

Russian Standard

By: Rohit Deshpande and Seth Schulman

In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States

April 2014 (Revised July 2017)
Case

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev

Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the... View Details

Keywords: Organizational Change and Adaptation; Product Positioning; Competition; Brands and Branding; Accommodations Industry; India

April 2001 (Revised March 2003)
Case

XUMA

By: Andrew P. McAfee and Kerry Herman

XUMA is a Silicon Valley start-up that builds customized eBusiness software suites for its corporate clients. This market is crowded with large players, including the major consulting and systems integration companies. To date, building these suites has been a very... View Details

Keywords: Production; Software; Business Startups; Innovation and Invention; Information Technology Industry; California