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October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

March 2025
Supplement

Fostering Community at Airbnb (B)

By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta

This case provides updates to “Fostering Community at Airbnb (A),” case no. 425-045. View Details

Keywords: Change; Communication; Competency and Skills; Human Resources; Information; Information Technology; Accommodations Industry; Technology Industry; Travel Industry; United States; California

Research Summary

Helping at Work

By: Teresa M. Amabile

This research focuses on collaboration and helping in creative project teams. Colin Fisher (UCL), Julianna Pillemer (NYU Stern School), and I developed a multi-year research program examining help received and given, including successful and unsuccessful helping... View Details

Keywords: Collaboration; Helping; Creativity; Creative Industries

December 2020 (Revised March 2024)
Supplement

Experimentation at Yelp

By: Iavor Bojinov and Karim R. Lakhani

November 2019
Case

Scaling at Chief

By: Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley and Katherine Chen

Chief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has... View Details

Keywords: Entrepreneurship; Leadership Development; Expansion; Growth Management; Customer Satisfaction; North and Central America; United States; New York (state, US); New York (city, NY)

January 1994 (Revised June 1996)
Case

Problems at InSpeech

By: Lynn S. Paine

InSpeech, Inc., the largest U.S. provider of speech, occupational, and physical therapists to nursing homes and hospitals, is faltering badly. The company is having trouble retaining its frontline employees--the clinicians who deliver its services--and its customers.... View Details

Keywords: Organizational Change and Adaptation; Business Strategy; Problems and Challenges; Health Care and Treatment; Crisis Management; Mission and Purpose; Values and Beliefs; Health Industry

December 1997 (Revised May 2008)
Supplement

Wolfgang Keller at Konigsbrau-TAK (B)

By: John J. Gabarro

This is the supplement to “Wolfgang Keller at Königsbräu-TAK (A).” This case is a modernized revision of the popular case “Wolfgang Keller at Königsbräu-Hellas (B).” View Details

Keywords: Food and Beverage Industry; Greece

June 1991 (Revised September 1996)
Case

Human Resource Management at American Airlines

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details

Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States

November 2007
Case

Differences at Work: Sam (A)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Sam (A) HBS Case No. 9-408-021 Sam is one of the few minorities working at his company at the analyst level. He refuses a request from Human Resources to fill the “Asian spot” in his firm's diversity video. View Details

Keywords: Ethnicity; Employees; Diversity

May 2014
Teaching Note

Gunfire at Sea (multi-media case)

By: Michael Tushman

This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details

Keywords: Leading Change; National Security; Innovation Leadership; Public Administration Industry; United States

October 2018 (Revised September 2022)
Case

Stock-Based Compensation at Twitter

By: Jonas Heese, Zeya Yang and Mike Young

Olivia Nash, an analyst at leading hedge fund BlueShark Capital Management, had just finished listening to the hour-long earnings call for Twitter’s Q4 2017 results. Was Twitter doing well? That depended on which numbers she chose to believe. According to Generally... View Details

Keywords: Twitter; Non-GAAP Disclosure; Stock-based Compensation; Earnings Management; Corporate Disclosure; Compensation and Benefits; Stocks; Measurement and Metrics

November 2018 (Revised March 2019)
Case

Mellody Hobson at Ariel Investments

By: Francesca Gino and Lakshmi Ramarajan

In 2018, Mellody Hobson, President of Ariel Investments, the largest minority-owned investment firm in the United States, was considering how best to divide her time and use her position and personal characteristics to push for positive change at her firm and in... View Details

Keywords: Female Protagonist; African-American Protagonist; Investment Management; Leadership; Personal Development and Career; Work-Life Balance; Financial Services Industry; Chicago

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris

May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry

March 2004 (Revised February 2005)
Case

Emerging Business Opportunities at IBM (A)

By: David A. Garvin and Lynne Levesque

By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the... View Details

Keywords: History; Business or Company Management; Talent and Talent Management; Corporate Entrepreneurship; Corporate Strategy

January 2016
Case

Open Innovation at Fujitsu (A)

By: Amy C. Edmondson and Jean-François Harvey

This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details

August 2017 (Revised November 2021)
Case

Ryan Greene at Rainier Wearables

By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton

This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details

Keywords: Mental Health; Depression; Entrepreneurship; Well-being; Personal Development and Career

June 2003
Case

Peabody Simpson at the Crossroads

By: Rajiv Lal, Nitin Nohria and Leslie Freeman

Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details

Keywords: Forecasting and Prediction; Capital Budgeting; Recruitment; Reports; Organizational Design

November 2007
Supplement

Differences at Work: Erica (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Erica (B) HBS Case No. 9-408-048, Erica discovers that both she and the client are African-American. She reflects on why she has been invited to attend the dinner. View Details

Keywords: Race; Employees

12 Dec 2023
Cold Call Podcast

Can Sustainability Drive Innovation at Ferrari?

Keywords: Re: Raffaella Sadun; Auto

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