Publications

August 2000 (Revised September 2005)
Case

Callaway Golf Company

By: Rajiv Lal and Edie Prescott

Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details

Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage

25 Feb 2011
News

Rebuilding Egypt: How companies can fill the vacuum of trust

14 Oct 2022
News

Baker Library Update: Q+A with Executive Director Ken Peterson

11 Jan 2017
News

How do we solve the crisis in cancer communication?

25 Apr 2022
Video

Winning the War of the Future: Cyber, Disinformation, and AI

February 2015 (Revised August 2016)
Case

Nokia's Bridge Program: Redesigning Layoffs (A)

By: Sandra J. Sucher and Susan J. Winterberg

"Not another Bochum." Nokia Board Chairman Jorma Ollila was clear in the goals he set for the 2011 restructuring that Nokia's new CEO, Stephen Elop, had decided was necessary to address the dramatically changed competitive environment the company faced in smartphones... View Details

Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry

July 2004 (Revised March 2006)
Case

RosettaNet and ebXML: Betting on the Right eBusiness Standard

By: F. Warren McFarlan and Veronika Belokhvostova

A major enterprise software company must select which technologies to support, based on their long-term and short-term viability and benefits. The protagonist is involved in the release of the B2B integration component of major enterprise software whose purpose is to... View Details

Keywords: Communication Technology; Customer Focus and Relationships; Markets; Standards; Science-Based Business; Situation or Environment; Applications and Software; Technology Adoption; Information Technology Industry

October 2016 (Revised February 2019)
Module Note

Strategy Execution Module 5: Building a Profit Plan

By: Robert Simons

This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Profit Planning; Cash Flow Analysis; Asset Utilization; Return On Equity; Business Planning; Testing Strategy; Analyzing Strategic Alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit

March 2024 (Revised April 2024)
Case

Out of Hand Theater: Monetizing Creativity

By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock

Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details

Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta

April 1, 2020
Article

A Detailed Plan for Getting Americans Back to Work

By: Amitabh Chandra, Mark Fishman and Douglas Melton

Given the different impact that the pandemic is having on individual communities across the country, the notion that all workers should be allowed to return to work on one date is unrealistic. Instead, individual states should make that determination. This article lays... View Details

Keywords: Return To Work; Health Pandemics; Employment; Safety; Planning; United States

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September 2018
Case

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding; Management

October 2011
Supplement

Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11

By: David A. Garvin

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Management; Service Operations; Family and Family Relationships; Behavior; Information Technology; Information Technology Industry; India