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- March 2024 (Revised April 2024)
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Out of Hand Theater: Monetizing Creativity
Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details
Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta
Wallace, Christina, Henry McGee, Rohit Deshpandé, and Max Hancock. "Out of Hand Theater: Monetizing Creativity." Harvard Business School Case 824-150, March 2024. (Revised April 2024.)