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Show Results For
- All HBS Web
(2,943)
- People (4)
- News (659)
- Research (1,819)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,089)
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
message for my team and how we communicate with our customers has begun to shift.” Paige Peterson, participant in Disruptive Strategy certificate program, sales manager “I have already applied so much of... View Details
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- 01 Jun 2010
- Sharpening Your Skills
Sharpening Your Skills: Social Reporting
to investors and other stakeholders during a financial crisis? How do I drive CSR through my organization? What's The Best Way To Report Nonfinancial Metrics? One Report: Better Strategy through Integrated Reporting Stakeholders expect... View Details
Keywords: by Staff
- 26 Mar 2019
- Working Paper Summaries
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
- 2013
- Report
Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness
Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details
Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States
Rivkin, Jan, Michael E. Porter, and Rosabeth M. Kanter. "Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness." Report, Harvard Business School, Boston, MA, February 2013.
- September 2006 (Revised July 2009)
- Case
BzzAgent, Inc. - 2005
By: William A. Sahlman and Caroline Perkins
Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details
Sahlman, William A., and Caroline Perkins. "BzzAgent, Inc. - 2005." Harvard Business School Case 807-057, September 2006. (Revised July 2009.)
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
addition, it will examine marketing strategies for existing programs and services and evaluate their effectiveness relative to the alumni audience they are targeting. The committee will serve as a resource to the School as the capital... View Details
- May 30, 2019
- Article
Twitter Is Showing More Ads Instead of Better Ideas
A social media company that doesn’t know much about its users needs to work harder on its business model. View Details
Kominers, Scott Duke. "Twitter Is Showing More Ads Instead of Better Ideas." Bloomberg Opinion (May 30, 2019).
- 10 Oct 2018
- News
Building Paths to Success
influence.” That small act led to an epiphany for Traill, who set out on a mission to create venture philanthropy that could back social entrepreneurs with strategy and guidance to support young people. A year later, he founded Social... View Details
Keywords: Jill Radsken
- March 2006
- Case
Cabo San Viejo: Rewarding Loyalty
By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details
Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California
Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
- 01 Sep 2020
- News
Ink: The Habit of Innovation
authors suggest a strategy to determine whether valuable resources in your operation are being drained by projects that aren’t viable. Zombie Amnesty Do you feel like you don’t have sufficient resources to take promising ideas forward? It... View Details
- October–December 2022
- Article
How Psychological Safety and Feeling Heard Relate to Burnout and Adaptation Amid Uncertainty
By: Michaela J. Kerrissey, Tuna Cem Hayirli, Aditi Bhanja, Nicholas Stark, James Hardy and Christopher Peabody
Background: Psychological safety—the belief that it is safe to speak up—is vital amid uncertainty, but its relationship to feeling heard is not well understood.
Purpose: The aims of this study were (a) to measure feeling heard and (b) to assess... View Details
Purpose: The aims of this study were (a) to measure feeling heard and (b) to assess... View Details
Keywords: Burnout; Crisis; Psychological Safety; Feeling Heard; Process Adaptation; Interpersonal Communication; Well-being; Health Care and Treatment; Adaptation
Kerrissey, Michaela J., Tuna Cem Hayirli, Aditi Bhanja, Nicholas Stark, James Hardy, and Christopher Peabody. "How Psychological Safety and Feeling Heard Relate to Burnout and Adaptation Amid Uncertainty." Health Care Management Review 47, no. 4 (October–December 2022): 308–316.
- June 2018
- Teaching Note
The Transformation of Microsoft
By: C. Fritz Foley and F. Katelynn Boland
Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details
- 03 Nov 2020
- News
One Paramount Priority
In the four years since the last US presidential election, Diane Hessan (MBA 1977) has been interviewing more than 500 voters, talking about everything from gun control to COVID-19. This years-long project has made clear to Hessan that many Americans share common... View Details
Keywords: Government
- 01 Jun 2018
- News
@Soldiers Field
SHOW TIME SPOTLIGHT In March, the HBS community welcomed Icarus coproducer David Fialkow to the Chao Center for a conversation with Dean Nitin Nohria and Senior Lecturer Henry McGee on the 2018 Academy Award winner for Best Documentary... View Details
- March 2008 (Revised March 2009)
- Case
Purolator Courier Ltd.
By: Rajiv Lal and Catherine Ross
On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been... View Details
Keywords: Conferences; Customer Focus and Relationships; Leading Change; Marketing Strategy; Performance Effectiveness; Strategic Planning; Research; Segmentation; Canada
Lal, Rajiv, and Catherine Ross. "Purolator Courier Ltd." Harvard Business School Case 508-054, March 2008. (Revised March 2009.)
- 01 Dec 2005
- News
Buy the Book
television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, and book clubs. In 19th-century agricultural marketing, farmers transported their crops... View Details
- 01 Sep 2007
- News
How to Take a Stand On UBS and Climate Change
financial services companies as it determines its stand on a matter of increasing public prominence. Oberholzer-Gee teaches the case in Strategies Beyond the Market, a second-year elective that focuses on the interplay between business... View Details
Joshua Yguado
Buenos Aires, and Berlin. Jam City awards include Facebook Game of the Year, and Best Game of the Year honors from Google and Apple. Before launching Jam City, Josh was a senior executive at Fox Entertainment Group. His career also includes View Details
- 10 Aug 2017
- News
Into the Light
of Energicity. “Modern life as we know it is impossible.” Poindexter has seen the struggles firsthand in rural Ghana, where her startup is working to bring solar power to communities where highly flammable kerosene and expensive... View Details