Publications

2020
Working Paper

Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock

By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li

Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms.... View Details

Keywords: Crisis; Social Contributions; Work From Home (WFH); Cannot Work From Home (CWFH); Social Distancing; Online Communities; Coronavirus; COVID-19; Health Pandemics; Employees; Working Conditions; Internet and the Web; Crisis Management

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January 2017
Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi

Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details

July 2015
Case

Vita: Cosmetics in the Nordics

By: Das Narayandas, Krishna Palepu and Kerry Herman

Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's... View Details

Keywords: E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet and the Web; Growth and Development Strategy; E-commerce; Beauty and Cosmetics Industry; Retail Industry; Norway

March 2011 (Revised September 2011)
Background Note

Everyone and Everything is Online

By: Stephen P. Bradley and Nancy Bartlett

The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details

Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry

29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

with far too many features and software based on proprietary and interdependent architectures. "Microsoft has way overshot what the customer needs," Christensen said. Potential threats: Sun's Java technology, the Linux operating system, and the View Details

Keywords: by Sean Silverthorne; Health

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

employees. The term emerged in the early 2000s as computers, data storage, and the internet grew faster and more capable. In its most basic form, people analytics is defined as taking a “data-driven approach to address employee-related... View Details

Keywords: by Ben Rand

01 Jun 2015
News

Ink

Cusumano, who previously teamed up to write Competing on Internet Time. “They were determined to have an impact.” The good news, according to the authors, is that most successful executives can learn over time how to think more... View Details

Keywords: Sean Silverthorne; Apple; Microsoft; Computer and Electronic Product Manufacturing; Manufacturing; Computer Systems Design and Related Services; Professional Services

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

nature and amount, if any, of original content you wish to create and share with an online community. Take advantage of toolsThe same internet that gives us a platform for our brand also provides access to many tools that can help us... View Details

February 2000 (Revised October 2000)
Case

E-commerce at Williams-Sonoma

By: Rosabeth M. Kanter and Daniel Galvin

Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details

Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Retail Industry; California

01 Oct 2000
News

Laura Scher of Working Assets

Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the company's progressive stance and... View Details

Keywords: Marguerite Rigoglioso

12 Mar 2018
Working Paper Summaries

Using Online Prices for Measuring Real Consumption Across Countries

Keywords: by Alberto Cavallo, W. Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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November 2014
Supplement

The Grommet - Video Supplement

By: Lynda M. Applegate, Karen Gordon Mills, Lena G. Goldberg and Annelena Lobb

Keywords: Retail; Internet and the Web; Entrepreneurship; Product Launch; E-commerce; Retail Industry

05 May 2003
Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

of ever making money and that executives were regularly manipulating earnings," he said. Khurana concluded his remarks by reciting the lyrics to a ditty posted on the Internet by disgruntled workers. The rain it raineth every day... View Details

Keywords: by Martha Lagace

25 Apr 2016
News

Trail Blazer

high-speed Internet service, in 1996. “We beat the telephone companies to market in six of seven regions,” says McMinn. He left to start another company, then returned to Covad in 2000 when the tech bubble burst. That was also when he... View Details

Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation

02 May 2016
News

Building Startup Skills for Business and Life

Bill Daugherty (MBA 1991) believes in the power of entrepreneurship—not just to launch successful businesses, but also to jump-start successful lives. After selling his profitable Internet search company in 2004, Daugherty created a... View Details

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

May 2018
Article

Using Online Prices for Measuring Real Consumption Across Countries

By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer

We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details

Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics