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- All HBS Web
(5,742)
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- News (1,261)
- Research (3,425)
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- Faculty Publications (2,226)
Show Results For
- All HBS Web
(5,742)
- People (19)
- News (1,261)
- Research (3,425)
- Events (7)
- Multimedia (19)
- Faculty Publications (2,226)
- August 2023
- Case
WayCool: Reimagining the Food Supply Chain
- January 2001
- Case
Valuing Project Achieve
- 2017
- Working Paper
International Business and Emerging Markets: A Long-Run Perspective
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
- 04 Dec 2006
- Research & Ideas
The Money Connection—Understanding VC Networks
- May 2023
- Teaching Note
Away: Scaling a DTC Travel Brand
- July 2009 (Revised September 2009)
- Case
The Blackstone Group: Merlin Entertainment
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
- January 2020
- Case
Banorte Móvil: Data-Driven Mobile Growth
- Career Coach
Eileen Stephan
- September 2016 (Revised March 2018)
- Case
Qalaa Holdings and the Egyptian Refining Company
HBS Case: FX Risk Hedging at EADS
In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro manufacturing costs. Specifically, the company needed to decide if it would continue... View Details
- January 1998
- Case
Frontgate Catalog
- August 2007 (Revised June 2020)
- Case
Trouble with a Bubble
- 2008
- Working Paper
Allocating Marketing Resources
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- Program
Foundations of Private Equity and Venture Capital
- July 2007 (Revised March 2008)
- Background Note
Staging Two-Sided Platforms
- 06 Oct 2023
- Book