Publications

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March 2021
Supplement

Facebook's Libra (B): The Privatization of Money?

By: Marco Di Maggio, Ethan Rouen, George Serafeim and Amy Klopfenstein

This case addresses the events that took place following the conclusion of the case “Facebook’s Libra (A): The Privatization of Money?” In October 2019, several months after the conclusion of the A case, multiple members of the Libra Association announced that they... View Details

18 May 2012
Working Paper Summaries

Organization Design for Distributed Innovation

Keywords: by Carliss Y. Baldwin

June 2023
Article

Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

By: Rebecca Karp

Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details

Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation

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21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

one product feature has repercussions for how consumers engage with a product overall." As more digital products and services leverage the ability of View Details

Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting

April 1997
Case

Display Technologies, Inc.

By: Jonathan West, H. Kent Bowen and Ryota Matsui

Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details

Keywords: Joint Ventures; Decision Choices and Conditions; Technological Innovation; Growth and Development Strategy; Product Development; Production; Performance Expectations; Electronics Industry

15 Jan 2007
Research & Ideas

The Business of Free Software

IT vendors including Oracle, IBM, and Sun that traditionally have built offerings based on proprietary technologies are now investing billions of dollars into open source software—arrangements that are transforming in some ways the... View Details

Keywords: by Julia Hanna; Computer

April 1997 (Revised May 1997)
Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop

In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details

Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry

March 2018
Case

Lufax: FinTech and the Transformation of Wealth Management in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details

Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China

05 Jul 2006
Working Paper Summaries

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

Keywords: by Alan D. MacCormack, John Rusnak & Carliss Y. Baldwin; Video Game; Web Services

01 Nov 2016
First Look

First Look - November 1, 2016

conversely, the flaunting of a busy life and a dearth of leisure time. In addition, people’s relative interest in buying luxury experiences versus luxury products is increasing. Technology has introduced new... View Details

Keywords: Sean Silverthorne

September 2020 (Revised December 2020)
Case

Hot Wheels at Mattel: Reinventing the Wheel

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details

Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation

June 2012
Case

PV Technologies, Inc.: Were They Asleep at the Switch?

By: Frank V. Cespedes and Diane Badame

PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest... View Details

Keywords: Marketing Strategy; Customer Relationship Management; Competitive Strategy; Product Marketing; Technology Industry; Technology Industry; United States

August 2008 (Revised December 2009)
Case

Nantero

By: William A. Sahlman, Dan Heath and Caroline Perkins

This case describes a decision confronting the founder of Nantero, a company developing a new semiconductor technology. The company needs to raise additional venture capital. Potential investors have competing visions for the company, and its business model. Some... View Details

Keywords: Business Model; Decision Choices and Conditions; Venture Capital; Investment; Product Development; Production; Technology; Semiconductor Industry