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Show Results For
- All HBS Web
(5,728)
- People (19)
- News (1,259)
- Research (3,411)
- Events (7)
- Multimedia (19)
- Faculty Publications (2,210)
- 2008
- Working Paper
Allocating Marketing Resources
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- August 2008 (Revised July 2009)
- Supplement
Gazprom (B): Energy and Strategy in a New Era
- August 2022
- Case
In-Q-Tel: Innovation On A Mission
- 30 Oct 2014
- Blog Post
Alumni: Where are they now? Featuring Robert Leke...
- 14 Dec 2021
- Op-Ed
To Change Your Company's Culture, Don't Start by Trying to Change the Culture
- September–October 2020
- Article
The Past, Present, and (Near) Future of Gene Therapy and Gene Editing
Cultural Entrepreneurship in NYC
During weeklong January-term trips to New York City in 2013 and 2014, students from across Harvard University studied cultural entrepreneurship: new ventures in fashion, food, fine arts, and design. Students explored how such ventures are launched, and how proximity... View Details
- Web
Social Enterprise | Harvard Business School
- July 2002 (Revised November 2002)
- Case
Crucial Conversations
- 20 Sep 2017
- News
Japan Is Counting on Shareholder Activism to Improve Its Economy
- August 2023
- Case
WayCool: Reimagining the Food Supply Chain
- 02 Feb 2011
- Working Paper Summaries
Lawful but Corrupt: Gaming and the Problem of Institutional Corruption in the Private Sector
- Web
Site Map
Peter Tufano
Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details
- July 2024 (Revised September 2024)
- Case
Shell’s Balancing Act: Resource Allocation and the Green Transition (Abridged)
- 20 Oct 2020
- Blog Post
Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital
- 24 Jun 2014
- First Look
First Look: June 24
- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
- March 2004 (Revised July 2005)
- Case