Show Results For
- All HBS Web
(5,742)
- People (19)
- News (1,261)
- Research (3,425)
- Events (7)
- Multimedia (19)
- Faculty Publications (2,226)
Show Results For
- All HBS Web
(5,742)
- People (19)
- News (1,261)
- Research (3,425)
- Events (7)
- Multimedia (19)
- Faculty Publications (2,226)
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- November 2018
- Case
David Hysong and SHEPHERD Therapeutics
- January 1998
- Case
Frontgate Catalog
- March 2015
- Article
Inside the “Black Box” of Sell-Side Financial Analysts
- January 2001
- Case
Valuing Project Achieve
- Program
Building a Legacy
- 04 Nov 2014
- Working Paper Summaries
Making the Numbers? ‘Short Termism’ & the Puzzle of Only Occasional Disaster
- April 2025 (Revised May 2025)
- Background Note
Customer Acquisition and the Cash Flow Trap
- 02 Feb 2011
- Working Paper Summaries
Lawful but Corrupt: Gaming and the Problem of Institutional Corruption in the Private Sector
- 2006
- Working Paper
On the Origin of Shared Beliefs (and Corporate Culture)
This paper shows why members of an organization often share similar beliefs. I argue that there are two mechanisms. First, when performance depends on making correct decisions, people prefer to work with others who share their beliefs and assumptions, since such... View Details
- 24 Aug 2010
- First Look
First Look: August 24
- Web
Business & Environment
- December 2019 (Revised March 2020)
- Case
Impossible Foods
- June 2004
- Article
A Catering Theory of Dividends
- September 2016 (Revised March 2018)
- Case
Qalaa Holdings and the Egyptian Refining Company
HBS Case: FX Risk Hedging at EADS
In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro manufacturing costs. Specifically, the company needed to decide if it would continue... View Details
- September 2006 (Revised August 2007)
- Case
The Dubai Ports World Debacle and its Aftermath
- June 2024 (Revised December 2024)
- Case
Lana Ghanem: Pushing the Boundaries of Health Care Through Venture Capital
- August 2007 (Revised June 2020)
- Case