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  • All HBS Web  (5,728)
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  • All HBS Web  (5,728)
    • People  (19)
    • News  (1,259)
    • Research  (3,411)
    • Events  (7)
    • Multimedia  (19)
  • Faculty Publications  (2,210)
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  • 2008
  • Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
  • August 2008 (Revised July 2009)
  • Supplement

Gazprom (B): Energy and Strategy in a New Era

By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov
President Putin publicly stated that Gazprom, the largest natural gas producer in the world, was a powerful political lever of the Russian state in the world and a keystone in the foundation of the country's energy security. Thus the top leadership of Russia has... View Details
Keywords: Non-Renewable Energy; Growth and Development Strategy; State Ownership; Business and Government Relations; Expansion; Energy Industry; Russia; Ukraine
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Abdelal, Rawi E., Sogomon Tarontsi, and Alexander Jorov. "Gazprom (B): Energy and Strategy in a New Era." Harvard Business School Supplement 709-009, August 2008. (Revised July 2009.)
  • August 2022
  • Case

In-Q-Tel: Innovation On A Mission

By: Joshua Lev Krieger and Josh Lerner
In 2022, the leaders of In-Q-Tel (IQT) considered what was next for the unique mission-driven organization. Since 1999, IQT had one mission: to be the most sophisticated source of strategic technical knowledge and capabilities to the U.S. government and its allies. IQT... View Details
Keywords: Mission and Purpose; National Security; Technological Innovation; Research; Geopolitical Units; Risk Management; Recruitment; Growth and Development Strategy; Venture Capital; Knowledge Management; Information Industry; Banking Industry
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Krieger, Joshua Lev, and Josh Lerner. "In-Q-Tel: Innovation On A Mission." Harvard Business School Case 823-031, August 2022.
  • 30 Oct 2014
  • Blog Post

Alumni: Where are they now? Featuring Robert Leke...

younger members of the team. I hope to one day help in building this investment firm into one which is known for its hands-on management approach, patient capital and deep knowledge in the sectors within... View Details
Keywords: Consumer Products / Retail
  • 14 Dec 2021
  • Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

performance management systems." Pain is part of the cost of successful knee surgery, but that doesn’t mean banging someone on the knee with a hammer is successful knee surgery. Culture is how a group does the things it does. It changes... View Details
Keywords: by Michael Beer
  • September–October 2020
  • Article

The Past, Present, and (Near) Future of Gene Therapy and Gene Editing

By: Julia Pian, Amitabh Chandra and Ariel Dora Stern
Emerging gene therapy and gene-editing technologies will have a growing impact on patient lives and health-care delivery. We analyzed a decade of data on clinical trials and venture capital investments to understand the likely trajectory of genetically focused... View Details
Keywords: Gene Therapy; Gene Editing; Impact; Health Care and Treatment; Technological Innovation; Health Testing and Trials; Venture Capital; Change
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Pian, Julia, Amitabh Chandra, and Ariel Dora Stern. "The Past, Present, and (Near) Future of Gene Therapy and Gene Editing." NEJM Catalyst Innovations in Care Delivery 1, no. 5 (September–October 2020).

    Cultural Entrepreneurship in NYC

    During weeklong January-term trips to New York City in 2013 and 2014, students from across Harvard University studied cultural entrepreneurship: new ventures in fashion, food, fine arts, and design. Students explored how such ventures are launched, and how proximity... View Details

    • Web

    Social Enterprise | Harvard Business School

    student and alumni projects, and recruiting. Faculty & Research Engage with faculty creating groundbreaking research that links theory and practice to shape the future of social enterprise. Core Innovation Capital: Investing in Fintech... View Details
    • July 2002 (Revised November 2002)
    • Case

    Crucial Conversations

    By: Thomas J. DeLong and Vineeta Vijayraghavan
    Todd McKenna, a third-year associate at an investment banking firm, confronts his boss. His boss had told him he would be the top paid associate at the firm, and McKenna finds out that this isn't true. He approaches his boss to find out why he was lied to. View Details
    Keywords: Interpersonal Communication; Investment Banking; Executive Compensation; Employee Relationship Management; Rank and Position; Banking Industry
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    DeLong, Thomas J., and Vineeta Vijayraghavan. "Crucial Conversations." Harvard Business School Case 403-027, July 2002. (Revised November 2002.)
    • 20 Sep 2017
    • News

    Japan Is Counting on Shareholder Activism to Improve Its Economy

    • August 2023
    • Case

    WayCool: Reimagining the Food Supply Chain

    By: Paul Gompers and Kairavi Dey
    Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details
    Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia
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    Gompers, Paul, and Kairavi Dey. "WayCool: Reimagining the Food Supply Chain." Harvard Business School Case 224-011, August 2023.
    • 02 Feb 2011
    • Working Paper Summaries

    Lawful but Corrupt: Gaming and the Problem of Institutional Corruption in the Private Sector

    Keywords: by Malcolm S. Salter; Financial Services
    • Web

    Site Map

    Christensen Center for Teaching & Learning Creating Emerging Markets Crossover Into Business Digital Data Design Institute at Harvard Entrepreneurship (Rock Center) Faculty & Research Foundry Global Health Care Impact Investments... View Details

      Peter Tufano

      Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

      Keywords: asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management
      • July 2024 (Revised September 2024)
      • Case

      Shell’s Balancing Act: Resource Allocation and the Green Transition (Abridged)

      By: David Collis and Haisley Wert
      In mid-2023, amid pressure from climate change activists, shareholder activists, and confronting enormous uncertainty about the future demand for and price of fossil fuels, new Shell CEO Wael Sawan (Harvard MBA 2003) announced a change in strategy for the U.K. oil... View Details
      Keywords: Oil & Gas; Renewables; Forecasting Demand; Strategy; Energy; Climate Change; Resource Allocation; Corporate Strategy; Investment Activism; Organizational Change and Adaptation; Organizational Culture; Energy Industry
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      Collis, David, and Haisley Wert. "Shell’s Balancing Act: Resource Allocation and the Green Transition (Abridged)." Harvard Business School Case 725-354, July 2024. (Revised September 2024.)
      • 20 Oct 2020
      • Blog Post

      Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital

      founders to know there are people who look like them willing to invest in and support them, and for the next generation to know that they too can be successful in VC.” The Internship Funnel As Harlem Capital raised more funds,... View Details
      Keywords: Entrepreneurship; Venture Capital / Private Equity
      • 24 Jun 2014
      • First Look

      First Look: June 24

      cars, which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core... View Details
      Keywords: Sean Silverthorne
      • 10 Jan 2005
      • What Do You Think?

      Public Pension Reform: Does Mexico Have the Answer?

      1997, Mexico inaugurated a program in which all pension contributions are collected by the State and transferred into individual investment accounts managed by private organizations, called AFORES,... View Details
      Keywords: by James Heskett; Financial Services
      • March 2004 (Revised July 2005)
      • Case

      ACCION International: Maintaining High Performance Through Time

      By: Michael Chu
      ACCION International has been a major innovator in microfinance for 30 years. Reviews organizational context under which key industry-shaping concepts were developed (from peer group lending, guarantee funds, equity investment funds, and regulated commercial banking... View Details
      Keywords: Joint Ventures; Equity; Microfinance; Employee Relationship Management; Non-Governmental Organizations
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      Chu, Michael. "ACCION International: Maintaining High Performance Through Time." Harvard Business School Case 304-095, March 2004. (Revised July 2005.)
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